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Our Rating: 4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

LawRank is a comprehensive digital marketing agency for lawyers. They provide website creation, PPC advertising, social media marketing, and content creation. However, their focus is on SEO. And, as the name implies, getting your site to rank highly in a search engine.

Who LawRank is For

LawRank is good for attorneys whose potential clients generally come directly from internet searches. They are especially good for those firms who can handle the high client acquisition costs of ranking in competitive practice areas and markets.

Alternatively, they are likely not a good fit for law firms who are looking to simply create a web presence, who rely on word-of-mouth marketing, or attorneys in a competitive market without a deep war chest.

Services Offered
  • Law Firm Websites
  • Other Marketing Services
  • Search Engine Optimization (SEO)
Starting Price
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Additional Details about LawRank

Site Content

LawRank focuses on getting your webpage to rank well in search engines. And, since Google puts a premium on quality content, so do they. In order to rank well in SEO, the search engines need to see your website as an authority in its field. As such, they employ attorneys to research and write the content on your site and in your blog.

Pay-per-click (PPC)

LawRank is a Google Ads certified partner, so they understand best practices when running Google Ad campaigns. They provide real-time analytics, and call tracking, so you can easily keep an eye on the ROI of each campaign you run.

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