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Omnizant Review: Marketing for Lawyers

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Lawyerist Rating for Omnizant

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Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

4.3/5

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What is Omnizant?

Omnizant is a full-service digital marketing company that works exclusively with lawyers. They focus on organic SEO to get your firm ranked well on various search engines. All of their work and content is handled in-house by their US based team of experienced marketers and lawyers.

Starting Cost: $199/month

Pros
  • ["Content Marketing Focus","You own website","Affordable"]
Cons
  • Not DIY
  • No Offline Advertising
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Omnizant Review: Marketing for Lawyers Features

Customer Experience & Support

/5

Price & Value

/5

Security

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Innovation & Future-Proofing

/5

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Compare with Other SEO Services & Marketing Agencies Products Download the Field Guide

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Frequently Asked Questions

What is the price of Omnizant?

Omnizant is a full-service digital marketing company that serves all sorts of law firms. Although they offer entry-level packages that start at $199/month (as of this review), they also handle much more comprehensive marketing efforts for lawyers with higher budgets.

Is Omnizant familiar with Law Firm Marketing?

Yes. Omnizant only handles law firm marketing.

Does Omnizant offer SEO services?

Yes. Their marketing philosophy stems from a solid organic SEO base. They offer on-page SEO, linkbuilding, content marketing, technical SEO, and a host of other products intended to increase your law firm's visibility.

Does Omnizant offer exclusivity?

Although it is not always necessary, Omnizant does offer exclusivity in certain cases, and in particular markets.

Can Omnizant build my website?

Yes. Since Omnizant bases their marketing efforts on organic SEO, they like to start with building the law firm's website.

Does Omnizant offer link building?

Yes. They offer thoughtful, white-hat linkbuilding techniques that are intended to increase your firm's visibility and authority.

Will Omnizant Review: Marketing for Lawyers help my firm with non-digital marketing?

No. At the time of this review, Omnizant does not do mailing campaigns or bilboard design. However, in a broader sense, they do help with firm branding, including logos, and letterhead.

Can Omnizant manage my social media?

Yes. Omnizant can and will manage your firm's social media campaigns.

Does Omnizant handle PPC and other digital ads?

Yes. Although Omnizant's focus is on organic SEO, they are a Google certified partner and will manage your law firm's PPC ad campaigns.

Does Omnizant help with content marketing?

Yes. Omnizant has US based lawyers writing content for their clients. The amount of content writing will vary, but it is an important part of their marketing process.

Additional Details about Omnizant

Focused on Accessibility

Omnizant takes website accessibility very seriously. All of their sites are ADA compliant. This doesn’t come from a standpoint of limiting liability, however—although it probably will. Greater accessibility means a broader spectrum of potential clients, and greater visibility of your firm on the internet at large.

Hosting & Maintenance

Every price point for Omnizant comes with website hosting and maintenance. This allows them to have greater control over technical SEO, and reduces the amount of third-parties your law firm needs to contract with.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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  • David L. says:
    September 2, 2023 at 10:08 am
    Omnizant did an exceptional website and is providing good marketing suggestions.

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