Marketing Partner. Postali gains a lot of its value from creating long-term relationships with its customers, and prides itself on that. Although certain services can exist on a month-to-month basis, many offerings, like SEO, require a bit more of a commitment. Obviously, this can make some attorneys nervous. Postali, to this end, promotes itself as a “Marketing Fiduciary.” Which means that they take extra steps to avoid a conflict of interest with you and your firm. For example, they don’t pay their salespeople on a commission, and they won’t work for your “arch-rival” while they are providing services for you.
Voice Services. As you can guess from some of the information above, Postali also offers voice services and call tracking. This can provide valuable analytics for your firm to help track your marketing efforts.
Detailed Quote. Postali offers free consultations to potential customers. This process requires you to chat with someone from their company for one or two hours where they get to know you, your practice, and your goals. After that conversation, they conduct research into the best and most cost-effective medium and method to meet your goals, then contact you with a quote. It’s a detailed process to make sure that no stone is left unturned, which means a better experience, and better results, for you.
Contract Length. Contracts with Postali are generally for one year. This is because that’s about how long it usually takes to launch a custom site, execute your initial marketing strategy, and track its results.
Attorney Involvement. You can be as involved as you want to be with your marketing projects. As long as you provide the specifics of what you want, you can be hands-free with its process. However, the more involved you are, the more effective your results will be.