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Postali Review: Marketing & Website Design for Law Firms

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Lawyerist Rating for Postali

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Rating Breakdown

Our Rating: 4.4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

4.4/5

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What is Postali?

Postali is a full-service legal marketing firm that offers a host of products from website development and search engine optimization (SEO) to direct mail campaigns and pay-per-click (PPC) advertising. Although they provide substantial individual services for attorneys looking to pick and choose, their real strength comes from their comprehensive marketing plans, including direct mail and answering services. Learn more about Law Firm Advertising.

Starting Cost: Contact Provider

Pros
  • ["Comprehensive Marketing","Robust SEO","Lead Tracking"]
Cons
  • Not DIY
  • Not an add-on product
  • Not a Quick-launch
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Postali Review: Marketing & Website Design for Law Firms Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

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Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Frequently Asked Questions

What is the price of Postali?

Postali does not have pricing information readily available on its website. As with many other companies in this industry, the price will vary depending on goals and needs and a project’s complete scope. Because they offer such a wide range of services, it is difficult to give an estimate of their costs—we suggest taking advantage of their free consultations.

Is Postali familiar with Law Firm Marketing?

Yes. Postali is strictly a law firm marketing agency. All aspects of their services are designed with that in mind, from copywriting to brand design to direct mail campaigns.

Does Postali offer SEO services?

Yes, Postali offers comprehensive law firm marketing services. This includes Search Engine Optimization, as well as brand design, and even offline marketing.

Does Postali offer exclusivity?

Yes. As a marketing fiduciary, Postali will not work with your direct competitors.

Can Postali build my website?

Yes, as part of its legal marketing efforts, Postali builds comprehensive custom websites for its clients. This means their clients won’t get stuck with a one-size-fits-all template that their neighbor is already using. If necessary, clients get logo design, personalized photography and video, and even tone-of-voice work. They can use existing assets, or their award-winning creative team can build a new website from scratch.

Does Postali offer link building?

Yes. If link building is part of your marketing solution, Postali can certainly handle that.

Will Postali Review: Marketing & Website Design for Law Firms help my firm with non-digital marketing?

Although Postali can help with brand design, letterhead, and the like, one service that sets Postali apart is their Direct Mail Campaigns. Here, Postali strategically sends snail-mail letters on high-quality paper to potential clients.. Included with this, is a 24-hour answering service. Where Postali takes the call, in English or Spanish, and sends clients an email summarizing the interaction.

Can Postali manage my social media?

Yes. Postali offers social media campaign management.

Does Postali handle PPC and other digital ads?

Postali can aid law firms with PPC campaigns as well as Facebook advertising.

Does Postali help with content marketing?

Yes. Postali can help firms plan and self-execute their content marketing, or they can even help with copywriting.

Additional Details about Postali

Marketing Partner. Postali gains a lot of its value from creating long-term relationships with its customers, and prides itself on that. Although certain services can exist on a month-to-month basis, many offerings, like SEO, require a bit more of a commitment. Obviously, this can make some attorneys nervous. Postali, to this end, promotes itself as a “Marketing Fiduciary.” This means that they take extra steps to avoid a conflict of interest. For example, they don’t pay their salespeople on a commission, and they won’t work for a client’s “arch-rival” while they are providing services for them.

Voice Services. As mentioned above, Postali also offers voice services and call tracking. This can provide valuable analytics for  law firms to help track their marketing efforts.

Detailed Quote. Postali offers free consultations to potential customers. This process requires you to chat with someone from their company for one or two hours where they get to know you, your practice, and your goals. After that conversation, they conduct research into the best and most cost-effective medium and method to meet your goals, then contact you with a quote. It’s a detailed process to make sure that no stone is left unturned, which means a better experience, and better results, for you.

Contract Length. Contracts with Postali are generally for one year. This is because that’s about how long it usually takes to launch a custom site, execute an initial marketing strategy, and track its results. 

Attorney Involvement. Postali clients can be as involved as  they want to be with their projects. As long as they are provided with the necessary specifics, attorneys can be  hands-free with its process. However, the more involved a client is, the more effective the results will be.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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Postali Community Reviews

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  • Harlan P. says:
    April 3, 2019 at 11:16 am

    All Around Excellence

    I hired Jim Christy and his team at Postali to design my website and build-out an SEO campaign. Their work and professionalism was top-notch. We spent quite some time discussing my practice and what I sought to communicate through a website. The website that they eventually built for me accurately reflected who I am and the message I wanted to communicate. They just have an innate ability to “get it.” And, the design was so terrific that it even won a “10 Best” award here on Lawyerist! All of the team members at Postali are true professionals and are genuinely committed to their work and to servicing their clients. They are easy to speak with. They listen. They are responsive. And they are talented. I have absolutely no reservations whatsoever — none — in recommending them as web designers and legal marketers. My work with Postali continues to this day. I’m just grateful to have found them and to have them as a part of my team as I work to further develop my practice. If you’re looking for a web designer and/or legal marketer, hire Jim Christy and Postali. If you do, you’ll have made a great decision for yourself and your future.

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