About Postali

Postali Review: Marketing & Website Design for Law Firms

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Lawyerist Rating for Postali


Rating Breakdown

Our Rating: 4.4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.


Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.


Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.


Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.


Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.


Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.


Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Frequently Asked Questions

What is the price of Postali?

Postali has pricing information available for its website offerings, which can be found here. For other services, such as SEO and ads, the price will vary depending on goals, needs, and a project’s complete scope. We suggest taking advantage of their free consultations to receive a custom quote for services.

Is Postali familiar with Law Firm Marketing?

Yes. Postali works exclusively with law firms and has done so since 2009. They have a deep understanding of how profitable law firms operate and know what it takes to grow. All aspects of Postali’s offerings are designed with that in mind, from website design & development to SEO to paid ad campaigns.

Does Postali offer SEO services?

Yes, Postali offers comprehensive law firm marketing services. This includes search engine optimization (SEO), paid ads, logo design & branding, and more.

Does Postali offer exclusivity?

Yes. Postali can provide exclusivity depending on your investment, market, and practice area.

Can Postali build my website?

Yes, Postali creates custom, award-winning websites for law firms. In addition to design and development, Postali writes webpage content and builds all its sites with on-page and technical SEO at the forefront. They also offer a suite of add-ons, including branding development (visual & conceptual), photo & video, legal tech integrations, and more.

Does Postali offer link building?

Yes. Postali will provide and execute a law firm’s link-building strategy.

Will Postali help my firm with non-digital marketing?

Postali can assist with law firm marketing campaigns off the web. In addition to its suite of digital marketing services, Postali’s award-winning team can provide strategy and creative assets for your non-digital marketing campaigns.

Can Postali manage my social media?

Postali does not offer social media management. However, Postali can set up and manage your law firm’s paid social media ads.

Does Postali handle PPC and other digital ads?

Postali can aid law firms with Pay-Per-Click (PPC) campaigns, Local Service Ads (LSAs), and Facebook advertising.

Does Postali help with content marketing?

Yes. Postali has a team of in-house copywriters who can provide content strategy and writing as a part of your law firm’s larger SEO strategy. They can also help firms plan and self-execute their content marketing. Postali does not offer content creation as a standalone service.

Additional Details about Postali

Marketing Partner. Postali is focused on growing law firms the right way through tailored marketing services. They take their commitment to their clients seriously with their “Marketing Fiduciary” promise. Postali always provides marketing services and advice that is in the best interest of the law firms they work with, regardless of how much Postali may benefit. Law firms searching for a long-term marketing partner will benefit from working with Postali.

Call Tracking & Analytics. Postali offers marketing analytics and reporting for its clients, including call tracking. This can provide valuable insights for law firms to help track their marketing efforts and ROI.

Custom Quote. Postali offers free consultations to potential customers. This process requires you to chat with a strategist from their team who will get to know you, your practice, and your goals. Following the initial conversation, Postali will conduct a market and competitor analysis to provide a custom proposal with services and recommendations that align with your goals. It’s a detailed process to ensure you receive the best recommendation and marketing strategy for your firm to grow.

Contract Length. After the website launch, Postali typically requires a one-year commitment for firms that want to continue with SEO services. This is because it usually takes one year to execute an initial SEO strategy and see results.

Attorney Involvement. Postali clients can be as involved as they’d like to be. While they appreciate attorney involvement and a collaborative partnership, Postali offers flexibility depending on the client’s overall interest level. At a minimum, Postali requests that their clients provide approvals and the information necessary for them to successfully complete a website project and execute ongoing strategies

Who Postali is for

Postali works well with law firms of all sizes & specialties and is the best fit for firms ready for a comprehensive marketing approach. Postali prides itself on being full-service, meaning they will tackle just about any project in-house or refer you to someone else. Whether you’re an established firm or are just starting out, Postali can act as your full marketing team or an extension of your marketing department. 

Postali is the right choice for firms looking for a long-term marketing partner who understands their business, prioritizes hands-on customer service, and provides tailored services.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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Postali Community Reviews

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  • Harlan P. says:

    All Around Excellence

    I hired Jim Christy and his team at Postali to design my website and build-out an SEO campaign. Their work and professionalism was top-notch. We spent quite some time discussing my practice and what I sought to communicate through a website. The website that they eventually built for me accurately reflected who I am and the message I wanted to communicate. They just have an innate ability to “get it.” And, the design was so terrific that it even won a “10 Best” award here on Lawyerist! All of the team members at Postali are true professionals and are genuinely committed to their work and to servicing their clients. They are easy to speak with. They listen. They are responsive. And they are talented. I have absolutely no reservations whatsoever — none — in recommending them as web designers and legal marketers. My work with Postali continues to this day. I’m just grateful to have found them and to have them as a part of my team as I work to further develop my practice. If you’re looking for a web designer and/or legal marketer, hire Jim Christy and Postali. If you do, you’ll have made a great decision for yourself and your future.
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