ChatGPT Optimization for Law Firms
iLawyer Marketing offers a ChatGPT Optimization service, designed to enhance law firms’ visibility within AI platforms such as ChatGPT, Claude, Perplexity, and Gemini. iLawyer emphasizes that optimizing for Large Language Models (LLMs) involves focusing on factors like brand mentions in key sources, review data, business listings on prominent websites, relevance to user queries, recency, and source credibility, rather than traditional SEO techniques. Their approach includes strategies to position law firms prominently in AI-generated responses, such as appearing in interactive “local pack” results within ChatGPT, complete with maps, contact information, and direct links to the firm’s website.
SEO Research from iLawyer Marketing
As Google makes regular changes to its search algorithm throughout the year, iLawyer Marketing focuses many resources on staying up to date. To that end, they use proprietary software, test sites, and other research methods to independently determine what is currently driving rankings. This helps them stay ahead of the curve, instead of simply reacting.
Comprehensive Site Builds
Although, in rare cases, iLawyer Marketing can simply take an existing website and build in their SEO specialties, a firm will mostly likely see the best benefit from a full-site reconstruction (or a new build). Their SEO and marketing campaigns go beyond the superficial keyword optimization. They use the weight of the entire site to increase visibility. This may mean a firm’s current site isn’t up to the task. However, each site is built on a WordPress base. And, once paid for, clients own their code.
A/B Call Tracking for PPC Campaigns
Digital marketing agencies often do A/B testing, providing one message to one group of users and a different message to another. This allows them to see which message is more effective. iLawyer Marketing goes one step further and offers A/B call tracking. This means they will set up a site to display one phone number for any paid search traffic and a different phone number for all organic traffic so firms can assess where leads are coming from.
Geofencing
Where geotargeting shows ads to potential clients within a city or state, geofencing serves an ad based on the location of someone’s mobile device and their possible purpose for being there. Effectively, this means iLawyer Marketing can show a personal injury firm’s ad to people who may have recently been in a hospital. Or it can show a criminal lawyer’s ad to someone who has recently been at a police station.
iLawyer is the best. Period
5 Stars For ILawyer Marketing
The impact of iLawyer’s expertise is crystal clear in the monthly reports they provide. Since partnering with them, our website impressions, form fills, and Google rankings have all witnessed significant boosts, showcasing the tangible results of their efforts.
Our dedicated Account Manager, Steven Sacro, is a great project manager. Quick responses to emails and transparent timelines for new projects have become the norm. His clear communication style is a standout quality, providing our company with a reliable understanding of when to expect deliverables and the associated costs.
One of the things we love about iLawyer Marketing is their exclusive focus on law firm marketing. In our past experiences with other digital marketing companies, we often found a lack of understanding regarding the unique needs of law firms. iLawyer is different. From blog posts to website pages, their content incorporates accurate legal verbiage and effectively breaks down complex legal issues for our readers. This niche expertise also shines through in the success of our Google ads, benefiting from their knowledge of the keywords that resonate best. In summary, iLawyer Marketing’s tailored approach gets a solid 5 star recommendation from us.
The best in the business for law firm SEO
What I like best about iLawyerMarketing is that they get results for my firm. As the partner in my firm focused on marketing, I’ve worked closely with Mike and the team at iLawyer for years now. We’ve used iLawyer for SEO, PPC, videos and content creation. If they weren’t great at all these things, we would be using another provider but they are simply on another level compared to other companies I’ve worked with.
They know how important our rankings are on Google for the specific types of cases we are looking to generate, which are catastrophic injury and mass tort cases. The competition is high and getting high rankings on Google isn’t always quick, but I’ve been doing marketing long enough to know that doing SEO the right way takes time and these guys have always delivered for us. Bottom line is they’ve always been able to get us ranking where we need to be to drive more leads and help us sign more cases from our marketing efforts. I will say they aren’t cheap, but they are worth every penny in my opinion.
I highly recommend the iLawyer team.
Avoid this company
I was referred to iLawyer by a Director at another agency, so it broke down a lot of the typical sales tactics we encounter. Alex, who became my main point of contact, was quick to identify what my weak/pressure points were and did a fantastic job in his presentation. He has an “arc tool” that shows you roughly where you rate on Google vs other people in the market. There are obvious problems with this tool – you cant use it, you have to rely on them and the keywords they use arent really all that relevant. But it sure looks impressive.
Pros-
They make very good looking websites.
Website turn around was faster than promised.
Designs appeared to be sleek and unique.
Cons-
Too many to list.
Negative ROI on PPC ads. They even had copy from prior company.
Blamed my intake.
Actually blamed inflation as a reason for bad leads.
Massive structural errors in website that hampered SEO efforts.
Massive errors in PPC methodoly, relied on Google to drive it.
Expensive.
Negative ROI.
One of the most offensive parts of my dealings with this company were the PPC manager and the account manager. The account manager seemed like he could care less about my success, seemed in over his head, and just did not care. I was told this by another Firm that had left iLawyer who also had the same account manager. He was never proactive, never offered solutions.
The PPC Manager, who charged between 15% and 18% based on my total ad spend, was almost totally ineffective. She had the audacity to blame inflation for the leads she was delivering through Adwords, then she blamed my intake, and it just kept coming.
I had to hire an independent consultant to evaluate my dealings with this company, the results were startling. As it relates to PPC, I was being charged 15 to 18% for Google to basically run my campaign. The ads were not being manually adjusted as much as they needed to be, the audience targeting was wrong, the copy had multiple spelling errors, and in at least two instances the copy being run was not for my firm.
On the SEO side, the website structure was confusing. I had to fight with them to get relevant practice areas displayed, and it felt like any time I wanted to make a change I was threatened with an additional “cost” or charge that would be imposed.
I went into my dealings with iLawyer with a lot of hope, but perhaps too much desperation. They capitalized on the prior marketing company’s issues and used that as an excuse for almost seven months.
The worst part was the insult in the end. They would not free the websites that I paid north of 40k for without an additional month’s charge being paid so they could “wrap things up.”
In my opinion, this company is just about a money grab. They will overcharge you for everything, deliver on nothing, and in the end blame you. Be careful if you elect to go with this company.