As Google makes regular changes to its search algorithm throughout the year, iLawyerMarketing focuses many resources on staying up-to-date. To that end, they use proprietary software, test sites, and other research methods to independently determine what is currently driving rankings. This helps them stay ahead of the curve, instead of simply reacting.
Comprehensive Site Builds
Although, in rare cases, iLawyerMarketing can simply take your existing website and add their SEO specialties to it, it is more likely that you’ll get a full-site reconstruction (or a new build). Their SEO and marketing campaigns go beyond the superficial keyword optimization. They use the weight of the entire site to increase your visibility. This may mean your current site isn’t up to the task. However, each site is built on a WordPress base. And, once paid for, you own your code.
A/B call tracking for PPC campaigns
Digital marketing agencies often do A/B testing, providing one message to one group of users and a different message to another. This allows you to see which message is more effective. iLawyerMarketing goes one step further and offers A/B call tracking. This means they will set up your site to display one phone number for any paid search traffic and a different phone number for all organic traffic so you can assess where your leads are coming from.
Where geotargeting shows your ads to potential clients within a city or state, geofencing serves an ad based on the location of someone’s mobile device and their possible purpose for being there. Effectively, this means iLawyerMarketing can show your personal injury firm’s ad to people who may have recently been in a hospital. Or it can show a criminal lawyer’s ad to someone who has recently been at a police station.