SEO Research from iLawyerMarketing
As Google makes regular changes to its search algorithm throughout the year, iLawyerMarketing focuses many resources on staying up-to-date. To that end, they use proprietary software, test sites, and other research methods to independently determine what is currently driving rankings. This helps them stay ahead of the curve, instead of simply reacting.
Comprehensive Site Builds
Although, in rare cases, iLawyerMarketing can simply take an existing website and add their SEO specialties to it, it is more likely that a firm will get a full-site reconstruction (or a new build). Their SEO and marketing campaigns go beyond the superficial keyword optimization. They use the weight of the entire site to increase visibility. This may mean a firm’s current site isn’t up to the task. However, each site is built on a WordPress base. And, once paid for, clients own their code.
A/B call tracking for PPC campaigns
Digital marketing agencies often do A/B testing, providing one message to one group of users and a different message to another. This allows them to see which message is more effective. iLawyerMarketing goes one step further and offers A/B call tracking. This means they will set up a site to display one phone number for any paid search traffic and a different phone number for all organic traffic so firms can assess where leads are coming from.
Where geotargeting shows ads to potential clients within a city or state, geofencing serves an ad based on the location of someone’s mobile device and their possible purpose for being there. Effectively, this means iLawyerMarketing can show a personal injury firm’s ad to people who may have recently been in a hospital. Or it can show a criminal lawyer’s ad to someone who has recently been at a police station.
Who iLawyerMarketing is For
iLawyerMarketing is well-suited for attorneys looking to aggressively market themselves online through multiple channels. They use many tools and techniques that allow a firm to adapt and hone its long-term campaigns into robust ROI machines. Additionally, they have a great depth of experience in all forms of SEO optimization.
Personal injury attorneys, divorce lawyers, and high-volume criminal defense lawyers will likely realize the best results. Although, anyone looking to dominate a competitive market will want to keep iLawyerMarketing on their short-list of providers.
On the other hand, we expect iLawyerMarketing provides too much specialization for firms looking for a simple web presence. Of course, they could deliver it. But it wouldn’t be the best use of their skills.