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Accel Marketing Solutions Review: Marketing Service For Lawyers

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Lawyerist Rating for Accel

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Rating Breakdown

Our Rating: 4.5/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

4.5/5

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What is Accel Marketing Solutions?

Accel Marketing Solutions is a comprehensive digital marketing agency for attorneys and law firms. They handle web design, search engine optimization (SEO), pay-per-click advertising (PPC), video production, content marketing, and more. In promoting firms, they focus on creating relevant, trusted content that will enhance your SEO, and increase your potential client conversion.

Starting Cost: Custom

Pros
  • ["Content Marketing Focus","Reputation Management","You own website"]
Cons
  • Not DIY
  • No Offline Advertising
  • Semi-exclusive
Overview
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Accel Marketing Solutions Review: Marketing Service For Lawyers Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

Overview
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Accel Marketing Solutions Review: Marketing Service For Lawyers Demo

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Compare with Other SEO Services & Marketing Agencies Products Download the Field Guide

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Frequently Asked Questions

What is the price of Accel Marketing Solutions?

Because of the differences in the needs of each individual firm, Accel doesn't offer standardized pricing. However, lawyers can easily get a free consultation by contacting them directly. They even consult on your firm's spend on Findlaw, Avvo, PPC, and other products.

Is Accel Marketing Solutions familiar with Law Firm Marketing?

Yes. Accel Marketing Solutions is focused specifically on the legal industry.

Does Accel Marketing Solutions offer SEO services?

Yes. Although, their focus in on establishing a solid internet presence for your firm through videos, web design, and overall good content.

Does Accel Marketing Solutions offer exclusivity?

Accel offers semi-exclusivity. Which means, they will work with others in your market, but they won't take on more than they can properly provide services for. Keep in mind that, with Accel, the focus is not just on SEO optimization.

Can Accel Marketing Solutions build my website?

Yes. Accel Marketing Solutions builds custom websites on the Wordpress CRM platform.

Does Accel Marketing Solutions offer link building?

Yes, Since Accel's strategy is to increase the visibility of your firm, linkbuilding is definitely one of the tools they use.

Will Accel Marketing Solutions Review: Marketing Service For Lawyers help my firm with non-digital marketing?

Accel Marketing Solutions can help your firm with brand design, but they do not handle traditional offline marketing such as physical mail campaigns, or print ad design.

Can Accel Marketing Solutions manage my social media?

Yes. Accel can handle any aspect of your firm's social media, including content creation from attorneys and legal professionals they have on staff.

Does Accel Marketing Solutions handle PPC and other digital ads?

Yes. Accel Marketing Solutions can assist with PPC, Facebook, and other digital ad platforms.

Does Accel Marketing Solutions help with content marketing?

Yes. Accel wants to increase your firm's visiblity through solid content, including videos, blog posts, and other education based content.

Additional Details about Accel Marketing Solutions

24/7/365 Live Chat

Live chat can be an integral part of your client intake funnel. Therefore, it is not entirely surprising that Accel offers this as a solution for attorney websites. After all, why spend so much effort getting people to visit the website if you’re not going to connect with them for law firm digital marketing support.

Accel can easily set up live chat on your website. Receptionists can handle intake questions and general inquiries about your firm. Since they’re a service for attorneys, the receptionists are careful not to give any legal advice. Additionally, if the potential client contacts the live chat during business hours, Accel can connect them directly to the attorney’s office for intake.

Reputation Management

Poor reviews of your firm or practice can obviously affect your ability to attract clients. Therefore, management of client ratings and comments is a necessity for the modern lawyer. Good management, however, will not only minimize negative reviews, but also increase your SEO and build your firm’s reputation at the same time.

Accel Marketing Solutions offers reputation management services as well. These efforts encourage and highlight positive reviews from your clients. They make it easy for good clients to share their positive experiences. And they mitigate the impact of negative ratings by increasing overall reviews of your firm. Additionally, they highlight positive reviews on your social media and throughout your site. So the public sees your firm through the eyes of your best clients, not those rare unsatisfied cases.

Who Accel Marketing Solutions is For

This law firm digital marketing agency is designed for attorneys and law firms who are looking for a sustained, comprehensive marketing strategy that takes potential clients from the awareness phase all the way to conversion. They are not simply a website builder, or a Facebook ads manager. Attorneys who are looking for piecemeal help on PPC, social media management, or the like, may not find this to be the right product. Their value comes from building a strong reputation for the attorney. And it is a sustained process.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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Accel Marketing Solutions Community Reviews

Based on 8 Ratings

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  • Daniel H. says:
    June 16, 2022 at 10:53 am

    Life Changing

    This was easily the best thing that has ever happened to my practice. My entire firm has EXPLODED since hiring Accel. I have more work, better paying clients, and they took a ton of the advertising admin off of my shoulders. Elliot and David are incredibly responsive to the few notes that I have given (I’ve never waited more than 24 hours for an issue to be resolved). I cannot recommend them any more.
  • Thomas W. says:
    April 21, 2022 at 1:46 pm

    Highly personal service. No nonsense. No upsell.

    My experience with Accel Marketing Solutions has been outstanding. I spent a lot of hours researching and interviewing several legal marketing SEO firms. I was highly impressed with Accel as a whole. I particularly liked what I saw as their niche in the market; small and solo law firms.

    I wanted a firm with experience, knowledge and horsepower. I also wanted to find a digital marketing provider who wanted to form a “partnership” with my law firm. I also wanted great personal service and a reasonable price for the services that I need. To say that I picked wisely is an understatement.

    Elliot and his team are extremely great at what they do. David, who handled, the creation of our new website was marvelous to work with. A true pro who produced a great result. In short…Accel is rock solid.

    Highly personal service. No nonsense. No upsell. Just truly candid advice. I believe that I have found my digital marketing “home.” My intention is to be “partners” for a long, long, time.

  • Noah K. says:
    March 8, 2021 at 8:53 am

    Great client focus... Responsive and Effective

    We have worked with Accel for about 10 years and they have always been easy to reach, quick to accommodate, helpful with directing overall vision and how to get there and forward looking. We have consistently received excellent comments and traffic on our website and the Accel team knows who we are when we call. We feel they understand our business and are a partner in the process. Overall very positive experience.
  • Jacqueline V. says:
    February 24, 2021 at 5:39 pm

    Loyal Accel Customer for YEARS

    I have been using Accel as for marketing and SEO for almost ten years. One of the best things about Accel is the personal service and responsiveness. Everything we ask them do is done so promptly, I couldn’t do it faster myself. I also appreciate their guidance on making my firm standout. Elliot, David and the whole team are really an invaluable partner in digital space. I give them 5 stars.
  • Zachary T. says:
    February 16, 2021 at 11:06 am

    Great Company! Just What We Needed!

    Accel Marketing has been our marketing firm for the past year. They have totally revamped our firm website! Elliot, David and their entire team have been very responsive as we require constant updates to the website. They’ve effectively tied in all of our social media accounts as well. They also took the burden of updating and optimizing all of our search engine/online presence, including google so that our business is much more “visible” online. Our online presence has never been better. As a thriving law firm in a competitive market, we track every single phone call or contact for marketing purposes. Instead of a stale out of date site, our current site is now active and generating new clients almost daily. The number of calls we get because of our increased online presence is staggering. I would highly recommend this company!
  • Paul W. says:
    February 1, 2021 at 10:38 am

    Accel is the best!!!

    I have been working with Accel for about 6 years and they have done a spectacular job in making sure that my firm is always on the first page and is very often the number 1 firm on the page. They have increased my visibility enormously and that has translated into financial success.
    They are 5 star for me!!!
  • Kenneth T. says:
    January 7, 2021 at 3:29 pm

    The best we have worked with

    Over the years we have worked with a variety of website design/SEO/ website maintenance firms. Of our experiences with various vendors, our best experience hands down has been with Accel. They are diligent in working with you, to maximize your investment with them, to improve your website as a valuable tool in promoting your practice, and to promptly respond when the invariable changes and alterations are needed on your site. Accel gets a well-deserved “A” from me in all respects, and my highest recommendation.
  • Allan R. says:
    January 5, 2021 at 4:34 am

    Effective and professional

    I highly recommend Accel. I have been using then for about 15 years and could not be happier. Because of their efforts, my site ends up on the first page of Google search results almost without fail. They know my business, respond very quickly to my concerns and are very easy to deal with.

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