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Our Business

Lawyerist exists to help guide healthier small law firms. We aim to be the go-to resource for teams building better law businesses.


we help lawyers learn what law school left out—how to build, grow, and manage a small law firm. Through our go-to website, best selling book, The Small Firm Roadmap, and highly-rated podcast, we provide today’s best business practices so they are easy to digest and implement. Lawyers ready for more sustainable growth, a future-proofed firm, and faster results work with us through our paid business coaching community, Lawyerist Lab.


we connect small law firm owners with the services and tools they need to successfully run their firms. If you are searching through the morase to find the best product for your team, you can search no more. Our review pages are designed to give you the right information so you can make a confident decision. While our industry partners do sponsor or highlight certain content, rest assured that our editorial team works hard to give you their honest and unbiased reviews.

Our Core Values


Grab the Marker

We are confident and eager to jump in to improve a process or solve a problem. We help each other get unstuck and we all learn when we brainstorm and think out loud.

We love to make a difference, take initiative, be resourceful, and we always have each other’s backs.


Be Inclusive

We’re building a collaborative community among our team, our partners, and the clients we support. Our community is open and welcoming to different thoughts, knowledge, identities, backgrounds, status, characteristics, and experiences.

We seek repair when we make mistakes. We acknowledge it, apologize, make it right, and commit to learning and improving.

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Act with Integrity

We honor our commitments to the company, our team, and our clients. We do what we say we are going to do when we say we are going to do it.

We hold ourselves accountable. We take pride in our work, which is seen in the results we deliver. We are humble, hungry and smart team players who are passionate about the mission and success of Affinity.

We communicate with transparency, assume the best in others, stand up for what is right respectfully, and embrace tough conversations.


Stay Curious

We show up curious about our work. We use proven systems, but aren’t afraid to think critically, experiment, and push for continuous improvement.

We are curious as individuals. We’re on a journey to be the best versions of ourselves personally and professionally.

We are curious about our industry. We embrace technology and innovation and apply what we’re learning to guide legal professionals to build healthier businesses.

Working with Lawyerist

Sara Muender Headshot on Coral Triangle

We work with forward-thinking lawyers who are ready to build healthy, client-centered law firms. Learn more about our business coaching program, Lawyerist Lab.

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We partner with the best-in-class programs, people, and software companies who serve small law firms. Learn more about our partnerships and advertising options.

Paige Atkins Headshot with Coral Triangle

Interested in joining our amazing team? Learn more about current job opportunities at Lawyerist.

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Ready to invite a Lawyerist team member to speak at your next conference or event? Connect with us here.