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Rankings io Review: Digital Marketing & SEO for Personal Injury Lawyers

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Lawyerist Rating for Rankings


Rating Breakdown

Our Rating: 4.2/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.


Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.


Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.


Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.


Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.


Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.


Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Frequently Asked Questions

What is the price of Rankings io?

Pricing will depend on the results of your Rankings SEO Discovery Audit and a review of your goals. So, you will need to reach out to get a better idea of how much your specific SEO project will cost. However, they offer free consultations with their SEO specialists to help you get started.

Is Rankings io familiar with Law Firm Marketing?

Yes. Their SEO systems and processes are configured to work particularly well for the legal industry. Their research and focus are on helping law firm websites get more traffic and more potential clients from the internet.

Does Rankings io offer SEO services?

Yes. This is the crux of what they do. All their other efforts are aimed at serving this goal. Specifically, however, Rankings offers SEO services mainly to Personal Injury attorneys and the like.

Does Rankings io offer exclusivity?

Although they don’t offer strict exclusivity, they do limit the amount of clients that they have in particular fields. After all, with their singular focus, they know they have to deliver results for you.

Can Rankings io build my website?

Rankings focuses on SEO and attorney rankings. Although this will necessarily implicate your website, they are not a web design provider and are typically engaged in addition to a web developer.

Does Rankings io offer link building?

Absolutely. If your SEO objectives include back linking (which it likely does), Rankings can certainly provide that.

Will Rankings io Review: Digital Marketing & SEO for Personal Injury Lawyers help my firm with non-digital marketing?

No. Since non-digital marketing does not fall within the purview of SEO, this is not something that they handle.

Can Rankings io manage my social media?

No. They do not run social media campaigns.

Does Rankings io handle PPC and other digital ads?

Yes, Rankings will help you with your PPC advertising, and can help you manage your Google Ads portal.

Does Rankings io help with content marketing?

Yes. They will help you with your copywriting insofar as it affects your SEO or your rankings.

Additional Details about Rankings io

Rankings Highlights

No frills.  Rankings focuses on one thing and one thing only: search engine optimization. It only offers two services, the SEO Discovery Audit and the Attorneys Rankings System, which includes other SEO services that many other companies offer a la carte.

SEO Discovery Audit. The SEO Discovery Audit can be a stand-alone service. But if you use the Attorney Rankings System, you will complete the Discovery Audit as part of your review before you start work with Rankings. The SEO Discovery Audit is a thorough analysis of your website’s presence and ranking on search engines. Rankings does this to understand the scope of your needs, your goals and objectives, and what you’ll need to improve to help you rank better. If you use this as a stand-alone service, Rankings will provide you with a report and detailed video walk-through with a comprehensive explanation of all the items and issues in your audit and how to fix them.

The Attorney Rankings System. After completing your SEO Discovery Audit, Rankings will use the findings to provide you with an estimate of the price of a campaign. Its Attorney Rankings System is a methodology that helps it rank attorney and law firm websites in competitive markets. Rankings uses a variety of approaches in its Attorney Rankings System to get your website to page one of Google, including Local SEO techniques, legal content writing, and backlink acquisition.

Things You Might Want to Know

Transparency and Ownership. Rankings is forthright with its approaches, methodology, reporting, and metrics. One of its core values is to provide radical transparency to its clients. Working with Rankings also means you own all of the digital assets they create with you. Which means if you, for whatever reason, decide to move to a different marketing company or hire something for in-house marketing, all the SEO work Rankings has done for you will be yours.

SEO Methodology. While SEO approaches will vary depending on each project, the Attorney Rankings System uses on-site SEO, legal content writing, local SEO, backlink acquisition, and reporting and analytics to improve your website’s SEO.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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