Rankings focuses on one thing and one thing only: search engine optimization. It only offers two services, the SEO Discovery Audit and the Attorneys Rankings System, which includes other SEO services that many other companies offer a la carte.
SEO Discovery Audit
The SEO Discovery Audit can be a stand-alone service. But if you use the Attorney Rankings System, you will complete the Discovery Audit as part of your review before you start work with Rankings. The SEO Discovery Audit is a thorough analysis of your website’s presence and ranking on search engines. Rankings does this to understand the scope of your needs, your goals and objectives, and what you’ll need to improve to boost your rank. If you use this as a stand-alone service, Rankings will provide you with a report and detailed video walk-through with a comprehensive explanation of all the items and issues in your audit and how to fix them.
The Attorney Rankings System
After completing your SEO Discovery Audit, Rankings will use the findings to provide you with an estimate of the price of a campaign. Its Attorney Rankings System is a methodology that helps it rank attorney and law firm websites in competitive markets. Rankings uses a variety of approaches in its Attorney Rankings System to get your website to page one of Google, including Local SEO techniques, legal content writing, and backlink acquisition.
Things You Might Want to Know
Transparency and Ownership
Rankings is forthright with its approaches, methodology, reporting, and metrics. One of its core values is to provide radical transparency to its clients. Working with Rankings also means you own all the digital assets they create with you. If you decide to move to a different marketing company or hire something for in-house marketing, all the SEO work Rankings has done for you will be yours.
While SEO approaches will vary depending on each project, the Attorney Rankings System uses on-site SEO, legal content writing, local SEO, backlink acquisition, and reporting and analytics to improve your website’s SEO.