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About LawRank

LawRank Review: Digital Marketing for Lawyers

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Lawyerist Rating for LawRank

i

Rating Breakdown

Our Rating: 4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Community Rating: 5/5 (based on 1 rating)

The community rating is based on the average of the community reviews below.

Composite Rating: 4.3/5

The composite rating is a weighted average of our rating and the community ratings below.

4.3/5

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare LawRank Similar Products

Select another product to compare:

LawRank

4.3/5

LawRank Logo
Pros
  • ["You Own Website","Robust SEO","Exclusivity"]
Cons
  • No Offline Advertising
  • Not a Quick-launch
  • Expensive

iLawyer Marketing

4.5/5

iLawyerMarketing Logo
Pros
  • Focused on Legal
  • Robust SEO
  • Targeted Advertising
Cons
  • No Offline Advertising
  • Semi-exclusive
  • Expensive

Accel Marketing Solutions

4.5/5

Accel Marketing Solutions Logo
Pros
  • Content Marketing Focus
  • Reputation Management
  • You own website
Cons
  • Not DIY
  • No Offline Advertising
  • Semi-exclusive

Rankings

4.5/5

Rankings logo
Pros
  • Focused on Legal
  • Robust SEO
  • SEO & Ads
Cons
  • Semi-exclusive
  • Add-on Product
  • Expensive

Frequently Asked Questions

What is the price of LawRank?

LawRank provides custom pricing through a free consultation. Since the level of competition in particular markets vary greatly, so might the level of work on your marketing and therefore the price.

Is LawRank familiar with Law Firm Marketing?

Yes. Law firm marketing is all that LawRank does.

Does LawRank offer SEO services?

LawRank definitely offers SEO services. Although they manage comprehensive marketing, this is where they shine.

Does LawRank offer exclusivity?

Yes. As with many SEO providers, LawRank does offer exclusivity in your market.

Can LawRank build my website?

Yes. They can build websites from scratch, re-develop your site for you, or just maintain it in line with your SEO efforts.

Does LawRank offer link building?

Yes. As part of their SEO and ranking efforts LawRank offers link building.

Will LawRank help my firm with non-digital marketing?

Although they can help with brand design, LawRank does not offer other non-digital or offline marketing services.

Can LawRank manage my social media?

Yes. They will assist with your law firm's social media efforts.

Does LawRank handle PPC and other digital ads?

Yes. LawRank definitely handles PPC, and other digital ads for platforms like Google and Facebook.

Does LawRank help with content marketing?

Yes. They can help you with copywriting and content marketing as part of their SEO efforts.

Additional Details about LawRank

Site Content

LawRank focuses on getting your webpage to rank well in search engines. And, since Google puts a premium on quality content, so do they. To rank well in SEO, the search engines need to see your website as an authority in its field. As such, they employ attorneys to research and write the content on your site and your blog.

Pay-per-click (PPC)

LawRank is a Google Ads certified partner, so they understand best practices when running Google Ad campaigns. They provide real-time analytics and call tracking so you can easily monitor the ROI of each campaign you run.

Bilingual Support

Depending on your practice area, a substantial percentage of your target market may speak a primary language other than English. Most commonly, it’s Spanish. Accessibility of multi-lingual differentiates your firm from the competition. It’s personally important to LawRank’s employees. 80% of LawRank’s staff speaks Spanish, and both co-founders speak Spanish. So, LawRank has rich experience in targeting the Spanish market.

SEO Resouce Guides

LawRank understands that you attended law school to be an attorney rather than a digital marketing expert. While everyone selling their services is a marketer on some level, that doesn’t mean each attorney has the time and desire to dive deep into digital marketing lingo and tech. LawRank offers a “Resources” page with step-by-step SEO guides attorneys can use for free. LawRank structured the guides like digital courses. Inside each guide, you’ll find an overview with learning objectives, chapters covering discrete topics in an orderly fashion, and links to “further reading” at relevant points.

You Own Your Site

The relationship’s comprehensiveness is one of the most significant benefits and risks for a firm in going “all in” on a single company to build and market a law firm website. The positive side is that a single firm has a complete picture of your digital footprint. The downside is that “breaking up is hard to do.” If a website developer or host uses custom tools, porting your website elsewhere may be difficult or impossible. LawRank mitigates the risk by building sites in WordPress, an open-source industry standard. All LawRank websites offer thoroughly modern features like mobile-responsive design. Additionally, firms own their websites, so they possess the piece of mind that WordPress portability provides.

Who LawRank is for

LawRank is good for attorneys whose potential clients generally come directly from internet searches. They are especially good for those firms who can handle the high client acquisition costs of ranking in competitive practice areas and markets.

Alternatively, they are likely not a good fit for law firms who are looking to simply create a web presence, who rely on word-of-mouth marketing, or attorneys in a competitive market without a deep war chest.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

Ipad featuring field guide pdf

LawRank Community Reviews

5

Based on 1 Rating

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  • A M. says:

    High Quality, Excellent Service

    Excellent communication with the project managers. Once the site was done we already started getting leads!
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