LawRank Review: Digital Marketing for Lawyers

Site Content

LawRank focuses on getting your webpage to rank well in search engines. And, since Google puts a premium on quality content, so do they. To rank well in SEO, the search engines need to see your website as an authority in its field. As such, they employ attorneys to research and write the content on your site and your blog.

Pay-Per-Click (PPC)

LawRank is a Google Ads certified partner, so they understand best practices when running Google Ad campaigns. They provide real-time analytics and call tracking so you can easily monitor the ROI of each campaign you run.

Bilingual Support

Depending on your practice area, a substantial percentage of your target market may speak a primary language other than English. Most commonly, it’s Spanish. Accessibility of multi-lingual differentiates your firm from the competition. It’s personally important to LawRank’s employees. 80% of LawRank’s staff speaks Spanish, and both co-founders speak Spanish. So, LawRank has rich experience in targeting the Spanish market.

SEO Resource Guides

LawRank understands that you attended law school to be an attorney rather than a digital marketing expert. While everyone selling their services is a marketer on some level, that doesn’t mean each attorney has the time and desire to dive deep into digital marketing lingo and tech. LawRank offers a “Resources” page with step-by-step SEO guides attorneys can use for free. LawRank structured the guides like digital courses. Inside each guide, you’ll find an overview with learning objectives, chapters covering discrete topics in an orderly fashion, and links to “further reading” at relevant points.

You Own Your Site

The relationship’s comprehensiveness is one of the most significant benefits and risks for a firm in going “all in” on a single company to build and market a law firm website. The positive side is that a single firm has a complete picture of your digital footprint. The downside is that “breaking up is hard to do.” If a website developer or host uses custom tools, porting your website elsewhere may be difficult or impossible. LawRank mitigates the risk by building sites in WordPress, an open-source industry standard. All LawRank websites offer thoroughly modern features like mobile-responsive design. Additionally, firms own their websites, so they possess the peace of mind that WordPress portability provides.

LawRank is good for attorneys whose potential clients generally come directly from internet searches. They are especially good for those firms who can handle the high client acquisition costs of ranking in competitive practice areas and markets.

Alternatively, they are likely not a good fit for law firms who are looking to simply create a web presence, who rely on word-of-mouth marketing, or attorneys in a competitive market without a deep war chest.