Legal product reviews and business guidance from industry experts.
Lawyerist Announces Best Law Firm Websites 2022
Every year, the Lawyerist team searches for the top ten Best Law Firm websites. We scour the internet on our own, ask for suggestions from our community, and connect with our partners for submissions. And, every year, we get increasingly sophisticated entrants—2022 was no different.
As usual, we got more entrants than one person could reasonably review. So, as usual, it took our whole team to determine who was the best. Believe us—this is not easy. But, in true Lawyerist fashion, we have a tried-and-tested process we follow.
Although we keep the specifics of our rubric to ourselves, we can say a bit about our process. Initially, we looked at technical aspects of the site, like load speed, accessibility, and server-side optimization. Then, we looked at things like Search Engine Optimization, content marketing, and on-page navigability. Finally, we looked at aesthetics, personality, and how well the site does what it sets out to do.
How the 2022 Competition Went
Although this competition could not possibly consider every law firm website out there, we’re confident the entrants this year are a solid example of the current landscape of law firm websites. We saw clean content marketing, innovative productization, and thoughtful, client-centric design.
To be sure, the top-ten decision was not an easy one. Many sites that were left out had some stand-out aspects. All of them took a lot of effort to create, and each entrant deserves recognition. In the end, we like to see firms actively thinking about their sites and planning how they can use them to better their firm and client experience.
About the 2022 Winners
Although it took some time, ultimately, ten entrants stood out above the rest of the competition. There were many commonalities among them—as there should be with the ones who get the fundamentals right. However, there was also a tremendous amount of innovation and personality.
Although cats are always popular on the internet, we saw eye-catching photos of dogs, beautiful landscapes highlighting the law firm location, and color pallets that really popped. We found bots that walked us through what to expect, tools we could use to do it ourselves, and blog content that could rival some textbooks. In short, we saw a focus on user experience. None of the top ten are simply a billboard passively saying, “contact us if you want.”
Check out this year’s winners using the link below. We’re confident you can get some inspiration for your own site. There, we go into more detail about what we saw in the competition, what we liked, and what trends we think need to just stop.
Thank you all for your nominations. We are busy assessing all the entries right now and will have our list of the Best Law Firm Websites of 2022 in mid-March.
We love seeing all the great entries for this year’s competition. It’s always difficult to choose between so many great prospects, but there are a few that already stand-out among this crop. Thanks to all who have submitted their websites, there are so many wonderful ideas and processes out there.
Unfamiliar with this competition? Let us paint you a picture. At Lawyerist, we believe an up-to-date, sleek, and accessible website can easily help you stand out from the legal competition. For the past seven years, we’ve had a yearly competition as a chance for small and solo law firms to show off their hard work on what makes an excellent legal website. Creating law firm websites takes skill and knowledge, so we showcase those websites going above and beyond to attract the clients they want.
Not only do we get to show off those that are leading the trends in the legal industry, but it also acts as an educational platform for best practices and provides inspiration. We think you’ll agree.
So, how does it work?
We encourage our community to nominate eye-catching, innovative legal websites that stand out amongst the crowd. Nominations will be open for three weeks. We welcome multiple entries from the same person—we only ask that you nominate your website once, please. Nominations will close on Wednesday, February 23rd. We assess websites based on four main categories. They are:
The judges will use these categories as they fill out the grading rubric. Websites with the highest average score win. We will announce winners mid-March.
If you’re thinking about entering your website or someone else’s, take a look at these rules before submitting:
The website must reflect a small or solo law firm.
If a website has won in the past, it is ineligible to win again.
Websites that don’t align with the above grading categories will be omitted.
If you submit your website multiple times, we have the right to pull your submission.
If the website has a low GTmetrix score, it will automatically be omitted from the competition.
Are you thinking through how your website can stand out from the competition? Head to the Lawyerist Best Law Firm Websites page for tips and inspiration. You can look at past years’ winners and gain some inspiration on how to improve your website!
Best of luck!
Best Law Firm Websites 2021
Take a look at the winners of Lawyerist’s 2021 Best Law Firm Websites competition. See someone you know? Send them a congratulations. Think we’re missing someone great? Head over to the main page, and nominate them for the next Best Law Firm Websites contest.
Family Health Law does an excellent job showcasing how to create a robust and dynamic website. Lisa’s photo and vision are front and center with a clear CTA as soon as the homepage loads. Through a few scrolls, you can easily see Lisa’s services, intended clients, and career journey.
Our favorite part is how she positions herself as an expert in her practice area. Through testimonials, key differentiators of her practice, and blog posts, she automatically creates authority.
Did we mention the awesome slide effects and great accessibility features? There is an audio button you can push to listen to all of her written blog posts.
Charthouse Lawyers immediately captures your attention with their colorfully well-designed website. The geometric color overlay, high-quality images, and sleek design catch your eye and lures you in to keep scrolling.
Within a few seconds of being on their page, their values are showcased and it’s easy to see their practice areas. We often see many websites try to pack as much info as they can on the home page, but Charthouse does the opposite. They honed in on exactly what they wanted to offer and let their value and services speak for themselves. Because of this, everything they offer on their site is accessible with a few scrolls.
PortaLaw stands out for its minimalist design. The sleek branding of the site showcases bold text, muted colors, and simple graphics, but manages to still draw the eye. The subtle design does a great job of not distracting from what they do, who they help, and ultimately, how they can help you.
Because of this, their site is easy to navigate. Images of the two attorneys are sprinkled throughout their other pages. These images are professional but also showcase the attorneys in a casual and accessible light. It makes them feel like real people you’d like to work with, which is always a plus when looking choosing between firms.
Their “News” banner on the front page draws the eye, and clicking leads to a blog that is frequently updated.
Bertram is clever with showing their motto through the image of a yellow bird outside of a cage right as you enter their homepage. It is not only a fun conversation starter but an image that can be easily remembered. Their playful and fun colors also contribute to their overall vision and motto of being a different kind of law firm.
A huge win for Bertram is their use of ALT tags. While there are many ways to make your website accessible, ALT tags are one of the easiest ways to automatically up your accessibility & SEO game. Ironically enough, many websites fail to do this simple step, so we give Bertram extra points for this!
At first glance of the homepage, Katrina Zafiro looks friendly and eager to help you with your legal needs with her high-quality photo. The site is easily navigable with an intro to who she is, what her firm stands for, and the services she provides.
We especially love the diversity of marketing resources she offers like free downloadable content and blogs. She also has a page centered specifically around her Filipino audience, which further enforces her credibility in her immigration law practice area.
Aftermarket Law has completely nailed their branding throughout their site. Their practice area, CTA, and vision are clear and concise. You know exactly who their clientele is and the services they offer, so there’s no guesswork. They’ve done an excellent job padding their site with different social proof through testimonials and different accolades they’ve won over the years.
Aftermarket does a great job in staying active & in front of their potential clients. Their frequent social media posts, free resources on their site, and continuously updated blog posts display that they are serious about being subject matter experts in their field.
This website for solo practitioner Tycha Kimbrough is a terrific example of how to brand yourself through clean design and good content marketing. Through Tycha’s high-quality images and background, it’s easy to get a sense of what it would be like to work with her. Highlighting the attributes of one individual is key for a solo attorney and this site makes Kimbrough seem approachable while emphasizing her background and expertise.
Besides her free downloadable resources and blog posts, our favorite feature is her monthly FAQ video. They are quick videos focused on answering highly asked questions, which is a great way to further provide authority in her practice area.
Haugen Law Group’s website is exactly what we look for in a well-designed site. High-quality photos, sleek design, and clear CTA are just a few reasons why this site stands out. They have taken out any fillers on their website and focus on exactly what they would want to tell a potential client. The low scroll time & easy navigation help give those visiting the website a clear picture of who they are and what they are about.
Family law firms can be tough to market because no one wants to be seen as making light of such difficult issues. Haugen Law has a great balance of conveying & acknowledging this can be a hard process emotionally. Their inclusive language reaffirms that they will help the client navigate those problems successfully.
This estate planning firm showcases exactly what they are about through a great photo of a family mixed with a bit of graphics. The visually appealing photo and clear CTA are an easy way to evoke the emotion of wanting to take care of your family through estate planning. Consistent graphics and design are sprinkled throughout the whole website.
Eifert offers expansive resources including an estate planning checklist, estate planning guide, free newsletter, and more. Giving away valuable content to potential clients is an easy value add for not only them but also you.
OFT Law is a food poisoning law firm focused on handling food injury cases nationwide. This solid example of how to do a good job marketing a highly-specialized niche practice. While it has clean, simple graphics & photos for the front page, the site also leans heavily on promoting the expertise of the firm.
It’s important when you have a specialized niche practice to provide as much practical content as possible and OFT Law does a great job of that. They breakdown the major foodborne illnesses complete with a scientific background of the illness & signs of food poisoning. They also have a separate page where they update with any current foodborne illness outbreaks throughout the country.
Best Law Firm Websites 2020
Take a look at the winners of Lawyerist’s 2020 Best Law Firm Websites competition. See someone you know? Send them a congratulations. Think we’re missing someone great? Head over to the main page, and nominate them for the next Best Law Firm Websites contest.
This website, for solo practitioner Teresa DiNardi, is a terrific example of how to use color and patterns to subtly pull everything together. The site is suffused with blues and purples, and DiNardi even makes her pinstriped suit part of the theme! Her call to action is front and center, letting a potential client know that reaching out will ease their stress. Add to that a judicious use of animation and a well-organized top menu broken down by stages of a DUI, and you have a website that draws the reader in with visuals and keeps them on the page with information.
LadyDUI’s site works especially well for a solo attorney where highlighting the attributes of one individual is key. The site makes DiNardi seem approachable while emphasizing her background and expertise. It’s a near-textbook example of how to market yourself when you’re a solo practitioner with your law firm website.
Dilworth IP’s introductory video makes its focus on technology visionary clients clear. The site offers potential clients both a vision—helping creators make a better tomorrow—and a promise to maintain the client’s trust. A “Recent News” banner on the front page draws the eye, and clicking leads to a blog that is frequently updated.
The site’s biography page is a bit generic, but gives ample space to non-attorney staff as well as the firm’s lawyers, which is something many firms overlook.
A list of industries Dilworth serves gets a bit too dense textually and would benefit from shortening the lists or another design element to break up the page, but that’s the only major flaw of the site.
The tough-skinned rhino is a perfect visual for Randal Lowry and Associates, a family law firm that wants to project tenacity. The pop of teal and blue on the front page of the site carries throughout, getting picked up by the top menu as you scroll down the site. The typography—a mix of capital letters and cursive lowercase—is clean and the firm’s description of each practice area provides a sense of thoroughness to go along with the toughness.
While the visuals of the site are outstanding, the news portion of the “News and Resources” page is nearly empty. That’s a stark contrast to the resources portion, which has a detailed explanation of each stage of a divorce. The site would be better served with no news section at all if it’s left empty.
Levine, Blaszak, Block & Boothby, LLP is a communications and information technology law firm geared toward enterprise-scale clients, and it shows. The website is a solid example of how to do a good job marketing a highly-specialized niche practice. While it has great visuals for the front page, the site also leans heavily on promoting the expertise of the firm, including a detailed news section with podcasts, articles, and information on upcoming conferences.
There’s no question that promoting expertise is critical for a technology-focused firm like LB3, but the site can end up feeling a bit overwhelming. There are graphs of which industries they represent, attorney bios that run a bit too long, and a grey-on-grey section of recent success stories that feels like a wall of text. A few more visuals in place of lengthy text would enhance the site’s appeal.
This site from Unorthodox Legal, a solo firm specializing in representing creatives, stands out for its minimalist design. The site is almost entirely in shades of black, grey, and white, but manages to still draw the eye.
Where the site really shines, though, is in the way the firm’s owner, Ashley Williams, packages her services. Williams provides a one-stop contract shop where clients can purchase a fixed-price agreement tailored to creatives, including a non-compete and some specialized service agreements for photographers and makeup artists.
In lieu of a blog, the site links to the firm’s Instagram. It’s a mix of inspirational quotes and brief legal tips. If Williams wasn’t clearly targeting young creatives, it might come across as a bit shallow, but it works well for this firm. However, the tight focus on this group makes Williams’ other practice area, personal injury, feel out of place here. It’s difficult to imagine a potential personal injury client feeling drawn in by the site.
At first glance, the website for Roth Private Advising Law looks like you’ve stumbled onto a restaurant’s website instead. And that’s exactly the point. The firm focuses on representing restauranteurs, from choosing the proper business structure to complying with labor laws to generating franchise documents. The restaurant-themed visuals take what could have been a run-of-the-mill solo attorney website to a much more stylish level and likely make the firm seem accessible to potential restaurant business clients.
Unfortunately, font feels kind of generic and flat. So, too, is some of the copywriting, leaning a bit too hard on cliches like providing a “a whole new legal experience.”
The site is also missing a clear call to action. That’s likely because the front page of the website invites readers to choose between the English- and Spanish-language versions, but that front page should still make it clear how to contact the firm and why.
This East Coast-based firm went with some absolutely gorgeous photography for the front page of their site. There’s a soaring building, a swooping bridge, a pristine waterway carved through mountains. It’s a very visually appealing way for this real estate and business firm to present itself. Everything feels a bit larger than life, in a great way.
The firm has a lot of practice areas, but they keep the information in check thanks to a clean set of tiles that open to reveal a lengthier explanation of the area and which attorneys in the firm handle those matters.
The site falters when it comes to content marketing, however. The “News and Resources” section has only a few entries over the last several months. That lack of content can make a website look like it’s been abandoned. There’s a blog as well, but that takes the reader to an external site that is an old-school, text-heavy blog. Making potential clients leave your website to learn more about your firm is a dicey move, raising the possibility they might not come back.
Family law firms can be tough to market, because no one wants to be seen as making light of such difficult issues. Kraayeveld neatly sidesteps this problem with a series of taglines that acknowledge divorce can be daunting and that custody battles can be complex but that above all, the firm will help the client navigate those problems. That’s reflected in the site’s call to action—”Start a Conversation Today”—as well.
Each of the site’s images also have a subtle but noticeable fade from dark to light, highlighting one portion of the photograph. It gives a sense of continuity to images that might otherwise feel unrelated.
The firm does a good deal of content marketing, with a blog that is updated close to weekly. However, some of the content ends up feeling a bit far afield, like an entry about a recent case involving preteens and Snapchat, turned into a cautionary tale that parents should supervise their children. It’s unnecessary given how much actual content the firm has to work with.
McFarlin LLP’s website uses its front page to highlight that it serves both businesses and individuals in everything from class action defense to personal debt elimination. The color scheme of the front page continues, with the bright blue representing the firm’s core individual services and the bright green the business ones. It helps tie together what could otherwise feel like a disparate group of practice areas.
When it comes to content marketing, McFarlin has gone above and beyond, with hundreds of entries stretching back several years. The content often focuses on things potential clients might be worrying about, such as bankruptcy or foreclosure.
The “hamburger” navigation for the site is odd on a desktop, accidentally giving it the look and feel of a mobile-only site. Additionally, the hamburger triggers a slide-over, where the menu slides from the right-hand side of the site over toward the left. However, the menu sometimes gets stuck, blocking half of the view. Making a site difficult to navigate can deter potential clients.
TTLO Law is a construction firm, and they make sure you know it with each building-themed picture. The site also displays a color scheme so subtle you might blink and miss it, but when you catch it—the orange of the punctuation echoing the orange of the logo, for example—you realize it was very carefully thought out.
If a bit more of that flair for color had continued across some of the other pages, it would help. The blog, though well-cared for in terms of adding content and highlighting the expertise of the firm, is in a grey typeface on a slightly darker grey background. Similarly, practice areas are explained with a typeface that’s just a shade too small, making it feel somewhat uninspired. Larger type and continued pops of color would hold a reader’s attention a bit longer.
Best Law Firm Websites 2019
Take a look at the winners of Lawyerist’s 2019 Best Law Firm Websites competition. See someone you know? Send them congratulations. Think we’re missing someone great? Head over to the main page, and nominate them for the next Best Law Firm Websites contest.
1. Counter Tax
This magnificent website from Counter, the Canadian tax dispute and litigation powerhouse, is screaming fast, boasts loads of useful content (including some nifty and super-useful interactive tools), was designed for broad accessibility, and features a crisp call to action. Their logo and brand are on point, the value proposition is vivid, and they’re transparent(ish) about pricing. To top it off, we adore the “Meet the Team” page and its accessible, human bios.
We would never recommend that you copy anything, but you could hardly do better than to take cues from this website when you build your next one.
2. Custis Law, P.C.
First of all, the sparks emanating from the weld he’s making? Next level. Subtle, eye-catching, and sophisticated, Custis doesn’t try to do too much with its animation, satisfied instead to “just” quickly draw your eye and flame your imagination. You find a clear call to action (“How Can I Help?”), a compelling headshot, some great differentiators, and helpful tiles to describe the kinds of problems the firm can help its clients solve.
The blog is brand-spanking new—with only two posts and some cliché stock photography—and runs the risk of future neglect. This site is the slowest to load among our winners and has some accessibility errors we would like to see sorted out. On the whole, though, this website is excellent.
3. Stevens Virgin
What do you do with a headshot? Pretty much this. This team put strong images front-and-center to anchor a clean, bold design for a clean, bold value proposition. The hero image rotates through the firm’s roster of lawyers on every visit, and we love that they’re all showing a little personality in those sly smirks. Nothing is left disordered: fonts are well integrated, images are on-brand, and even the “More” in the top navigation hides some miscellany to keep visitors focused on the most important things.
Lost in the tidiness, perhaps, is a lack of a clear call to action and somewhat clandestine contact information. But those persnickety observations aside, this is a brilliant site.
BeerAttorney.com is technically a microsite (or brand) of the also-delightful DrummLaw. That’s part of its appeal in our view. We often talk about building a site that puts your ideal client’s experience first, and this site leaves nothing in doubt on that front. Still, a microsite on its own is no special thing. This microsite is.
The bios are delicious. The clarity about the legal services they offer—particularly when viewed through the lens of a new brewery—is useful, cheeky, and well-written. Plus, they offer cool tools to highlight why they’re such a great fit: the “Pro Beerno” section, an e-commerce trademark filing website (“beertrademark.com”), subscription pricing, and a productized trademark watch service.
Even the blog is tasty, with on-brand images, clear titles, approachable copy, and useful content. As with all blogs, this one runs the risk of being relegated to the dustbin without some care and feeding. It launched with five posts but has been quiet since. Not a deal-breaker, but definitely something to keep an eye on.
5. Struble, P.A.
This site from Struble, P.A., a consumer-side insurance firm in Florida, highlights some subtle and progressive design elements we love. The animation during loading is eye-catching and nicely implemented without bogging down the overall page speed. The large firm logo looks great, and we love the animation that fades it from prominence as you scroll.
The bios themselves leave some readability and intrigue to be desired, but they do incorporate some nifty vertical text, nice icons, useful colorization, and complimentary font choices throughout. This site also features crystal clear calls to action, helpful example cases, and compelling testimonials that aren’t overcooked.
If we were to nitpick, we’d say the copywriting is a bit uninspired and dense, favors the antiquated two-spaces-after-a-period gambit, and can cover topics of uncertain value to the firm’s likely readership. The blog is useful when updated, but is published only sporadically.
6. Bevilacqua PLLC
This is a great all-around site, and we love how the color scheme from the firm’s logo features prominently throughout the design. We’re also suckers for a good trademarked tagline (“Accelerating results for entrepreneurs”), grand fonts highlighting the firm’s service offerings, and lazy-loading testimonials that sound genuinely complimentary.
The call to action could undoubtedly benefit from more prominence, but the site leaves no real doubt about how to contact the firm. We also like that they offer different options for how readers can learn more about the firm’s services and lawyers by way of newsletter, blog, or a nice downloadable brochure.
It looks like the firm’s blogging habit comes in fits and starts, but the content is spot-on when it is updated. They’ve also chosen to use white space to nice effect. We didn’t fall in love with the team biographies, which felt dense and impersonal, and the site has its share of accessibility errors that we’d love to see fixed.
7. Counsel for Creators
This Los Angeles-based law firm is laser-focused on its target market, which we relish. They broadcast their purpose to the universe (“to reinvent the law firm experience for creative businesses of all sizes”), and offer a discrete list of services that they’ve carefully described in approachable detail. The firm obviously designed its services pages with its future clients in mind, and they incorporate online scheduling to great effect throughout the site. They use sharp fonts and images that play well together and appeal to the eye.
We love how they’ve sprinkled some fun throughout the site, and they’re unafraid to deploy creative media to stay on brand and approachable, including some “fun facts,” an ebook, and useful blog architecture to help users find what they’re actually looking for. We also love the “Creators’ Legal Program,” an affordable subscription-based set of resources, tools, and services.
8. Laureti & Associates, A.P.C.
This site kind of snuck up on us. Clearly, there is a lot to like. It features clean fonts, a bold color scheme, and nice use of video in the header and elsewhere. We also love that it shows some personality and non-law interests, and we’ll be damned if Tony Laureti isn’t having a great time practicing law. He’s smiling, engaged, and energized. We want to meet Tony Laureti in person (Seriously. Tony, if you’re reading this, let’s talk!).
Our initial impression, though, was moderately less enthusiastic. The site seemingly falls into some old-school customs to which we ordinarily find ourselves allergic: Themis and her scales of justice, the lawyer’s “ego wall,” and a gratuitous shot of some business cards and a gold-plated name plaque. It also has more than its share of accessibility errors, slow-ish page load times, and possibly-over-the-top video demonstrating very earnest work, very fascinated clients, and very agreeable team members, all of which might just be a bit too saccharine for some. And we’re definitely not sure about the “associates” featured in the firm’s name (what with the apparent lack of associates and all).
If all of this sounds overly critical, we don’t mean it to be. This website takes the trappings of “old” law and reimagines them in a delightful way. The firm is explicitly mission-driven, uses video and other media to show Tony’s personality (and happy clients), and makes it easy for interested clients to contact the firm and get comfortable with why they should. The blog is useful (if a bit scattershot) and the Case Results, Reviews & Testimonials, and Legal Resources sections are useful and clear. As we said, this one snuck up on us. Well played.
9. Protass Law PLLC
One nice thing about “dark mode” design is that it serves as a great canvas for strategic pops of color. Harlan Protass’s law firm deploys light blue bursts and bright yellow highlight to draw you into a site that might otherwise seem a bit bland. Instead, the firm quickly trains your eyes to focus on the most important bits (“Contact Harlan,” anyone?) and nicely balances the dark, white space, and copy.
This is a powerful site. It features rocket-fast load times, helpful and compelling differentiators, and impressive testimonials throughout. The case results page is really well done (which is particularly important for direct-to-consumer practice areas like criminal law), and the Press & Publications section is a nice blend of mostly-tasteful #humblebrag self-promotion and broader commentary. The self-promotion here seems fairly well balanced and isn’t mere puffery; Mr. Protass has published (or been featured) on Slate.com, HuffPost, CNN, and The Wall Street Journal (among others).
This website’s SEO is a bit weak, and we don’t love “hamburger” navigation when viewing sites on our desktop, but these aren’t deal-breakers, particularly because users know and understand hamburger navigation, leaving the overall user experience untarnished.
10. JLongtin Law
We just love this simple Squarespace site from JLongtin Law, a criminal defense firm in Denver. (In the interest of full disclosure, Jennifer Longtin attended LabCon and is a Lawyerist Lab member). While it is unclear to us whether this is a do-it-yourself site or one created by a professional, we love that you could do it if you needed to.
Light on bells, whistles, or adornments, this site just oozes personality and warmth. The staff bios are short on personal embellishments (except for Ms. Cherpes’ totally relatable love for brunch, mountains, and seasons), but they are long on offering comfort, credibility, and expertise. The orange-meets-grayscale vibe is an alluring one, too.
The comprehensive services offerings include flat-fee pricing, the firm’s “CARe program”—which they have aimed at making headway on the sticky problem of the affordability of quality legal services—and highlights the firm’s dedication to representing the homeless, among other things. Like the rest of the site, the “Firm Events” section is simple, clear, and useful.
This site isn’t intended to “win” at everything. It is just a very basic, beautifully-designed, well-implemented, client-focused website from a turnkey website provider. If you’re looking for inspiration for your new website without worrying about breaking the bank, this is it.