About Rankings

Rankings io Review: Digital Marketing & SEO for Personal Injury Lawyers

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Lawyerist Rating for Rankings


Rating Breakdown

Our Rating: 4.2/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Community Rating: 5/5 (based on 4 ratings)

The community rating is based on the average of the community reviews below.

Composite Rating: 4.5/5

The composite rating is a weighted average of our rating and the community ratings below.


Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.


Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.


Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.


Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.


Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.


Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Frequently Asked Questions

What is the price of Rankings?

Pricing will depend on the results of your Rankings SEO Discovery Audit and a review of your goals. You will need to reach out to get a better idea of how much your specific SEO project will cost. However, they offer free consultations with their SEO specialists to help you get started.

Is Rankings familiar with Law Firm Marketing?

Yes. Their SEO systems and processes are configured to work particularly well for the legal industry. Their research and focus are on helping law firm websites get more traffic and potential clients from the internet.

Does Rankings offer SEO services?

Yes. This is the crux of what they do. All their other efforts are aimed at serving this goal. Specifically, however, Rankings offers SEO services mainly to Personal Injury attorneys and the like.

Does Rankings offer exclusivity?

Although they don’t offer strict exclusivity, they do limit the amount of clients that they have in particular fields. After all, with their singular focus, they know they have to deliver results for you.

Can Rankings build my website?

Rankings focuses on SEO and attorney rankings. Although this will necessarily implicate your website, they are not a web design provider and are typically engaged in addition to a web developer.

Does Rankings offer link building?

Absolutely. If your SEO objectives include back linking (which it likely does), Rankings can provide that.

Will Rankings help my firm with non-digital marketing?

No. Since non-digital marketing does not fall within the purview of SEO, this is not something that they handle.

Can Rankings manage my social media?

No. They do not run social media campaigns.

Does Rankings handle PPC and other digital ads?

Yes, Rankings will help you with your PPC advertising, and can help you manage your Google Ads portal.

Does Rankings help with content marketing?

Yes. They will help you with your copywriting insofar as it affects your SEO or your rankings.

Additional Details about Rankings

Rankings Highlights

No Frills

Rankings focuses on one thing and one thing only: search engine optimization. It only offers two services, the SEO Discovery Audit and the Attorneys Rankings System, which includes other SEO services that many other companies offer a la carte.

SEO Discovery Audit

The SEO Discovery Audit can be a stand-alone service. But if you use the Attorney Rankings System, you will complete the Discovery Audit as part of your review before you start work with Rankings. The SEO Discovery Audit is a thorough analysis of your website’s presence and ranking on search engines. Rankings does this to understand the scope of your needs, your goals and objectives, and what you’ll need to improve to boost your rank. If you use this as a stand-alone service, Rankings will provide you with a report and detailed video walk-through with a comprehensive explanation of all the items and issues in your audit and how to fix them.

The Attorney Rankings System

After completing your SEO Discovery Audit, Rankings will use the findings to provide you with an estimate of the price of a campaign. Its Attorney Rankings System is a methodology that helps it rank attorney and law firm websites in competitive markets. Rankings uses a variety of approaches in its Attorney Rankings System to get your website to page one of Google, including Local SEO techniques, legal content writing, and backlink acquisition.

Things You Might Want to Know

Transparency and Ownership

Rankings is forthright with its approaches, methodology, reporting, and metrics. One of its core values is to provide radical transparency to its clients. Working with Rankings also means you own all the digital assets they create with you. If you decide to move to a different marketing company or hire something for in-house marketing, all the SEO work Rankings has done for you will be yours.

SEO Methodology

While SEO approaches will vary depending on each project, the Attorney Rankings System uses on-site SEO, legal content writing, local SEO, backlink acquisition, and reporting and analytics to improve your website’s SEO.

Who Rankings is for

Rankings is a great option for lawyers who have a website they’re happy with and want to push their SEO. Lawyers, particularly personal injury attorneys, who know their market, and understand their competition will likely benefit the most. If you’re looking for a firm to help you with white hat SEO, Rankings.io is worth a review.

However, Rankings is not the cheapest option. So, if you’re looking for bottom-of-the-barrel pricing, or basic SEO, this is not for you. Additionally, attorneys with poor intake procedures won’t necessarily be able to capitalize on all that they offer. In that case, attorneys may want to review our Intake & CRM portal before continuing with Rankings.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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Rankings Community Reviews


Based on 4 Ratings

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  • Austin K. says:

    Rankings is THE best.

    Chris Dreyer, Alec Renner, and Rankings.io is one of one in this ever battling competition of SEO. They are truly the best. I have worked with them for years at this point and I would never suggest anyone else for those trying to up their SEO game. This is THE firm to work with.
  • Tess M. says:
    Rankings is amazing! Their customer service is outstanding! The results speak for themselves!
    They really work hard to help your firm succeed! I would highly recommend their services!
  • Ashley R. says:

    Alec rocks

    Alec is awesome! He is easy to work with, knowledgeable and very thorough. You can tell he cares about his clients! Rankings: Chris and Alec are upstanding and honest and they care about long term relationships and goals of your business!
  • Ashton B. says:

    Legal SEO Experts

    Chris Dreyer and Rankings.io have been exceptional partners for our firm. Their specialization in the legal sector instills complete confidence in their capacity to deliver outstanding ROI. As the Marketing Director of a prominent firm in Houston, TX, I’ve had the privilege of collaborating with Rankings.io for nine years. Their relentless pursuit of innovative SEO strategies consistently outpaces the competition. They don’t simply follow the conventional path; instead, they demonstrate a penchant for creativity, an essential quality in navigating the complexities of large markets. Chris and his team consistently grasp this dynamic and execute flawlessly, time and time again.

    The results speak for themselves. Thanks to Rankings.io and their expertise and dedication in the legal space, our website’s traffic has increased significantly, and we’ve seen a substantial boost in organic search rankings year over year. Their efforts resulted in a noticeable increase in leads and conversions, ultimately leading to improved revenue for our business. More than half of our monthly signed cases, totaling in the hundreds, can be attributed to Rankings.io. Securing an SEO partner capable of consistently delivering such a high volume of signed cases each month is a formidable challenge. Our firm couldn’t be more delighted with the remarkable results that Rankings.io consistently achieves for us.

    Throughout the entire process, Rankings exhibited the utmost professionalism. They consistently exhibit rapid and top-notch responsiveness when addressing any questions or concerns.

    Team and Communication:
    I was particularly impressed with the expertise and knowledge of their team. They were always available to discuss strategy, share insights, and adapt to changing market conditions. Their communication was clear, prompt, and informative. Rankings is always transparent with our team about the market and legal marketing landscape.

    In conclusion, I highly recommend Rankings.io to anyone seeking top-notch SEO services in the personal injury space. Their results-driven approach, professionalism, and commitment to their clients are truly commendable. Thanks to them, our business has seen a remarkable transformation in its online presence. I look forward to continuing our partnership for even greater success in the future.

    I can confidently say that Rankings.io is among the best in the industry, and I am grateful for the outstanding work they’ve done for our firm!

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