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Scorpion Marketing Review: SEO & Marketing for Law Firms

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Lawyerist Rating for Scorpion

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Rating Breakdown

Our Rating: 2.9/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

2.9/5

Overview
Featured Rating

What is Scorpion Marketing?

Scorpion’s legal marketing focuses on all things digital, from website design and SEO, to online reputation monitoring. It has four offices in the United States and has worked with companies both domestically and internationally on their marketing needs. Scorpion’s law marketing is certainly robust, but not exclusive.

Starting Cost:

Pros
  • ["Reputation Management","SEO & Ads","Free Consultation"]
Cons
  • Not Exclusive
  • Not Legal Focused
  • Expensive
Overview
Featured Ratings

Scorpion Marketing Review: SEO & Marketing for Law Firms Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

Overview
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Scorpion Marketing Review: SEO & Marketing for Law Firms Video

Compare with Other SEO Services & Marketing Agencies Products Download the Field Guide

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare Scorpion Marketing Similar Products

Select another product to compare:

Scorpion Marketing

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Pros
  • ["Reputation Management","SEO & Ads","Free Consultation"]
Cons
  • Not Exclusive
  • Not Legal Focused
  • Expensive

BluShark Digital

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Pros
  • ["Exclusivity","Focused on Legal","Robust SEO"]
Cons
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Mockingbird Marketing

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Pros
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Cons
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  • No Video Production
  • Not Exclusive
Read Mockingbird Marketing Review

Postali

4.4/5

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Pros
  • ["Comprehensive Marketing","Robust SEO","Lead Tracking"]
Cons
  • Not DIY
  • Not an add-on product
  • Not a Quick-launch
Read Postali Review

Frequently Asked Questions

What is the price of Scorpion Marketing?

Scorpion does not advertise their legal marketing prices on their website. This is not uncommon, as they offer a broad range of services. Interested firms should contact them directly for a quote.

Is Scorpion Marketing familiar with Law Firm Marketing?

Yes, they are familiar with law firm marketing although that is not exclusively what they do.

Does Scorpion Marketing offer SEO services?

Yes, Scorpion’s legal marketing includes SEO services.

Does Scorpion Marketing offer exclusivity?

No, although they are familiar with legal marketing, they do not offer exclusivity.

Can Scorpion Marketing build my website?

Yes. They build law firm websites, however, they do so on proprietary software, so it is difficult to change providers if that becomes necessary.

Does Scorpion Marketing offer link building?

Yes. As part of their SEO services, Scorpion offers link building.

Will Scorpion Marketing Review: SEO & Marketing for Law Firms help my firm with non-digital marketing?

No. As of this review, Scorpion does not offer non-digital legal marketing services.

Can Scorpion Marketing manage my social media?

Yes. Scorpion offers social media management to its law firm clients.

Does Scorpion Marketing handle PPC and other digital ads?

Yes. Scorpion offers PPC and other digital ads management to its legal marketing clients.

Does Scorpion Marketing help with content marketing?

Yes. As a full-services firm, they offer content marketing as part of a law firm’s overall strategy.

Additional Details about Scorpion Marketing

More than just lawyers. While the company works with attorneys, it also works with professionals from other industries, including healthcare, franchising, and home services. It also advertises that it works for big franchise brands and large international firms. Scorpion’s legal marketing may not be as resonant with solo and small-firm needs as other companies.

Online portfolio Scorpion has a list of some of its former clients, organized by industry, and links to their websites so users can take a look at Scorpion’s work and style. This will help determine if it suits a law firm’s goals. Scorpion’s website is also peppered with client testimonials, Scorpion marketing reviews, and awards they have won for their work.

Experience and results. Scorpion has been around since 2001 and has years of experience helping to create websites and digital marketing campaigns that help grow firms and bring in the right potential clients . In that time, however, there have been a number of industry complaints about Scorpion’s aggressive tactics.

All things digital marketing. Scorpion can provide a whole host of services, from website design and development, to search engine optimization and pay-per-click advertising. They also offer online reputation monitoring and management, content marketing, social media marketing, blogging, video marketing, and relevant analytics.

Videos to promote a practice. Most people spend a lot of their time watching videos on their TVs, phones, and laptops. Scorpion helps capture some of that audience by creating professional videos to put on a firm’s website or social media to help them stand out from the competition.

Who Scorpion Marketing is For

Scorpion’s legal marketing clientele ranges from small businesses to larger companies. It heavily promotes work it’s done for big businesses and boasts multiple offices throughout the States. Scorpion is more focused on bigger firms and on high-spending personal injury lawyers, so it is probably not a good fit for solo practitioners, and is on the expensive side of digital marketing companies. Take a look at the features in the Scorpion legal marketing review above to see how they stack-up.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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