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About Stellar SEO

Stellar SEO Review: Linkbuilding Service for Lawyers

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Lawyerist Rating for Stellar


Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.


Product Details

Services Offered
  • Search Engine Optimization (SEO)

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.


Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.


Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.


Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.


Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.


Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare Stellar SEO Similar Products

Select another product to compare:

Stellar SEO


Stellar SEO Logo
  • Exclusivity
  • Robust SEO
  • Free Consultation
  • Not a Quick-launch
  • Add-on Product
  • Expensive



Rankings logo
  • Focused on Legal
  • Robust SEO
  • SEO & Ads
  • Semi-exclusive
  • Add-on Product
  • Expensive

Frequently Asked Questions

What is the price of Stellar SEO?

At the time of this review, Stellar SEO does not publish pricing. It is common for marketing and SEO firms to not publish a price guide as each client requires a level of customization. Contact the firm for a consultation and quote.

Is Stellar SEO familiar with Law Firm Marketing?

Although Stellar is not strictly focused on the legal industry, they do have a division dedicated to that market.

Does Stellar SEO offer SEO services?

Yes. As the name would indicate, that is what Stellar SEO focuses on specifically.

Does Stellar SEO offer exclusivity?

Yes. Stellar offers market exclusivity to their clients. Which means, they won't be working with your competition while trying to push you to the top of the search results.

Can Stellar SEO build my website?

Yes. Most SEO efforts require changes to be made to your website. Stellar can create one for your firm with a focus on driving your rankings higher and higher.

Does Stellar SEO offer link building?

Yes. Link building is Stellar SEO's main focus. This is done with the intention of building the reputation and credibility of your website in order to increase your SEO.

Will Stellar SEO help my firm with non-digital marketing?

No. Stellar SEO does not handle print marketing or mailing campaigns.

Can Stellar SEO manage my social media?

No. They do not manage social media content. They will, however, work with your marketing team to maximize the effectiveness of your posts.

Does Stellar SEO handle PPC and other digital ads?

No. Stellar SEO does not handle PPC or other digital ads.

Does Stellar SEO help with content marketing?

Stellar SEO handles some content marketing, within the limited scope of blogger outreach and drafting content for guest posting on third-party sites. Additionally, they will work with your existing marketing team to advise and help implement link building and SEO strategies.

Additional Details about Stellar SEO

Website Ownership

Stellar SEO doesn’t use proprietary website building software, and a law firm’s Google Analytics and Google My Business accounts stay in the firm’s hands.

Competitor Gap Analysis

Stellar’s ideal client is one who already knows who their competition is. At this point, however, they just don’t know how to beat them. When firms retain Stellar SEO, they seek out those competitors, and perform a gap analysis review. This helps them know why a firm’s competition is beating them. Then, they create a plan to fix the gaps. This helps get past SEO fundamentals, like keyword optimization, and focus on building authority through content.

Stellar SEO Client Retention

Stellar SEO takes pride in their client retention. Because, well, it reflects directly on their services. Especially since they don’t lock firms in with overbearing contracts. They hope to have their clients for multiple years, but they do it through results.


Link-building is a method for creating trust in a site and building authority for the firm (at least in Google’s eyes). The idea is that the more pages that look to a site for information, the better the information likely is. This authority helps a site’s search engine rankings on Google. And this is what Stellar does so well. Because, after the on-page optimization, ranking comes down to link-building and content.

Who Stellar SEO is for

Stellar SEO is for growth-oriented law firms who have gotten to the end of what they can do with just the “basics” of site optimization. Usually, firms who have an active marketing department and know what their competitive market looks like will find the best success.

Alternatively, Stellar is likely not for solo practitioners who lack an established intake process, or for those simply looking for a placeholder website for their firm.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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