Stellar SEO doesn’t use proprietary website building software, and a law firm’s Google Analytics and Google My Business accounts stay in the firm’s hands.
Competitor Gap Analysis
Stellar’s ideal client is definitely the one who already knows who their competition is. At this point, however, they just don’t know how to beat them. When firms retain Stellar SEO, they seek out those competitors, and perform a gap analysis review. This helps them know why a firm’s competition is beating them. Then, they create a plan to fix the gaps. This helps get past SEO fundamentals, like keyword optimization, and focus on building authority through content.
Stellar SEO Client Retention
Stellar SEO takes pride in their client retention. Because, well, it reflects directly on their services. Especially since they don’t lock firms in with overbearing contracts. They hope to have their clients for multiple years, but they do it through results.
Link-building is a method for creating trust in a site and building authority for the firm (at least in Google’s eyes). The idea is that the more pages that look to a site for information, the better the information likely is. This authority helps a site’s search engine rankings on Google. And this is what Stellar does so well. Because after the on-page optimization, ranking comes down to link-building and content.
Who Stellar SEO is For
Stellar SEO is for growth-oriented law firms who have gotten to the end of what they can do with just the “basics” of site optimization. Usually, firms who have an active marketing department and know what their competitive market looks like will find the best success.
Alternatively, Stellar is likely not for solo practitioners who don’t have a viable intake process already set up. Or for those out there who are simply looking for a placeholder website for their firm.
Leave a Review
You must login or register to post a review.