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Mockingbird Marketing

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Lawyerist Rating for Mockingbird

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Rating Breakdown

Our Rating: 4.5/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

4.5/5

Overview
Featured Rating

What is Mockingbird Marketing?

Mockingbird Marketing is a full-service digital marketing agency that focuses exclusively on marketing for lawyers. Mockingbird takes a broad approach to marketing for attorneys and law firms to help you focus on lawyering while it takes care of the rest.

Starting Cost: Custom

Pros
  • You own website
  • Focused on Legal
  • Mulit-lingual Websites
Cons
  • No Offline Advertising
  • No Video Production
  • Not Exclusive
Overview
Featured Ratings

Mockingbird Marketing Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

Overview
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Compare with Other SEO Services & Marketing Agencies Products Download the Field Guide

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare Mockingbird Marketing Similar Products

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Mockingbird Marketing

4.5/5

mockingbird marketing logo
Pros
  • You own website
  • Focused on Legal
  • Mulit-lingual Websites
Cons
  • No Offline Advertising
  • No Video Production
  • Not Exclusive

AttorneySync

4.2/5

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Pros
  • You own website
  • Exclusivity
  • Focused on Legal
Cons
  • No Offline Advertising
  • No Web Maintenance
  • No Video Production
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GNGF

4.3/5

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Pros
  • Content Marketing Focus
  • Comprehensive Marketing
  • Great Education Product
Cons
  • Not a Quick-launch
  • Lots of Attorney Involvement
Read GNGF Review

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Frequently Asked Questions

What is the price of Mockingbird Marketing?

Mockingbird Marketing offers comprehensive law firm marketing services. As such, it is hard to give an exact price for their services. We suggest you reach out to them for a free consultation.

Is Mockingbird Marketing familiar with Law Firm Marketing?

Yes. Law firm marketing is all that Mockingbird Marketing does. In fact, the founder worked at Avvo prior to building his own law firm marketing company.

Does Mockingbird Marketing offer SEO services?

Yes. As part of their broad law firm marketing services, Mockingbird Marketing offers search engine optimization (SEO) and other ranking services.

Does Mockingbird Marketing offer exclusivity?

No, they do not offer exclusivity.

Can Mockingbird Marketing build my website?

Yes. One of the services Mockingbird Marketing offers is web design and maintenance.

Does Mockingbird Marketing offer link building?

Yes. They offer link building as part of their overall law firm marketing efforts.

Will Mockingbird Marketing help my firm with non-digital marketing?

No, they do not offer offline marketing like email campaigns or billboard advertising.

Can Mockingbird Marketing manage my social media?

Yes, they offer social media management that is intended to go deeper than just surface level engagement.

Does Mockingbird Marketing handle PPC and other digital ads?

Yes. Mockingbird Marketing manages all sorts of digital and PPC ads, including Google, Facebook, YouTube, and even video and display ads.

Does Mockingbird Marketing help with content marketing?

Yes. Mockingbird Marketing definitely handles content marketing for law firms.

Additional Details about Mockingbird Marketing

Premier Google Partner. Being a Premier Google Partner means Mockingbird Marketing has passed Google AdWords product certification exams and takes courses with Google regularly throughout the year to ensure that it is up to date with the latest in Google search and advertising, which means your search and advertising with Mockingbird will be that much better.

Attorneys Only. Since Mockingbird works with law firms big and small, it can cater to your digital marketing strategies to your specific needs for more targeted results. This also means it is sensitive to the ethical needs, requirements, and challenges attorneys face when developing marketing and advertising for their law practice.

Free AdWords Audit. If you already have an AdWords account for your practice, but you want someone to double check your work or want to see how you could be doing better, Mockingbird will provide an AdWords audit for you free of charge.

Mockingbird Marketing Pricing

Pricing varies depending on what services you need and your firm’s situation and goals. You can contact Mockingbird for a free consultation and quote.

Things You Might Want to Know

You own your site. Whatever Mockingbird works on for you, whether it be the website, its content, the associated Google Analytics, or the PPC campaigns, you own it. It’s yours. That means if you ever decide to leave Mockingbird, you can take it all with you.

Scalability. Mockingbird works with solo attorneys and larger law firms. This means that it has strategies and approaches that will return results regardless of your firm’s size. This also means that Mockingbird can accommodate and scale as you, your needs, and goals grow and evolve.

Month-to-Month. If you’re starting out with Mockingbird on a marketing campaign, you’ll start with a 3-6 month contract. That’s because it will take at least 3 months, and probably more, to get your campaign set-up and running and to start seeing early results. After that, the contracts are month-to-month.

Multilingual Websites. Want your website in English and Spanish or Vietnamese or Chinese or German or Klingon? Mockingbird can provide a comprehensive native language translation for a multilingual site that isn’t just a direct translation of the English. Except for Klingon, sorry. But hey, reH nuHmey tu’lu’.

The Avvo Connection. CEO of Mockingbird Conrad Saam previously ran marketing for Avvo for four years before founding Mockingbird Marketing. There, he was the architect behind Avvo’s marketing strategy and brings that experience with him to Mockingbird.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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