Mockingbird presents a very confident demeanor and desires a specific type of client. They seek tech-centric, “aggressively ambitious” clients who always want to outdo their competitors: “Our clients bring a gun to the knife fight. Put differently, if your ambition taps out at “5-10% more than last year”, we are overqualified, overkill and overpriced.” In the same vein, their testimonial page features clients describing being overrun with high-quality referrals.
Premier Google Partner. Being a Premier Google Partner means Mockingbird Marketing has passed Google AdWords product certification exams and takes courses with Google regularly throughout the year to ensure that it is up to date with the latest in Google search and advertising, which means your search and advertising with Mockingbird will be that much better.
Attorneys Only. Since Mockingbird works with law firms big and small, it can cater to your digital marketing strategies to your specific needs for more targeted results. This also means it is sensitive to the ethical needs, requirements, and challenges attorneys face when developing marketing and advertising for their law practice.
10 Commandments. Mockingbird describes ten guiding principles as its ten commandments. Among these precepts, they work only with attorneys, know they are partly responsible for their clients’ livelihood, and are straightforward and business-centric. Perhaps the most unique commandment is: “Don’t make clients happy—make them successful.” The company’s description is one of keeping the client on mission: “Don’t pander to misguided strategies or humor foolhardy requests from clients just to keep them happy. We will argue with a client instead of wasting her money.”
Powerful Reporting. When a firm invests thousands of dollars in marketing efforts, there are two ways to judge success. The first is new clients in the door. The second is seeing what approach gets prospective clients’ attention and directing advertising spending in that direction. Mockingbird provides powerful tools to generate insightful reports. They include reporting in all SEO and PPC plans, and can even be purchased separately as part of a maintenance package.
Call Tracking. Even when planning a major marketing push seeking new clients, many firms default to tracking prospective clients in a spreadsheet or pen and paper. Mockingbird rejects this haphazard approach in favor of call-tracking software connected to a Google My Business number. With this efficient, scalable tool, the firm sees how many calls came from ads, organic searches, and existing clients.
Mockingbird Marketing Pricing
Pricing varies depending on what services you need and your firm’s situation and goals. You can contact Mockingbird for a free consultation and quote.
Things You Might Want to Know
You own your site. Whatever Mockingbird works on for you, whether it be the website, its content, the associated Google Analytics, or the PPC campaigns, you own it. It’s yours. That means if you ever decide to leave Mockingbird, you can take it all with you.
Scalability. Mockingbird works with solo attorneys and larger law firms. This means that it has strategies and approaches that will return results regardless of your firm’s size. This also means that Mockingbird can accommodate and scale as you, your needs, and goals grow and evolve.
Month-to-Month. If you’re starting out with Mockingbird on a marketing campaign, you’ll start with a 3-6 month contract. That’s because it will take at least 3 months, and probably more, to get your campaign set-up and running and to start seeing early results. After that, the contracts are month-to-month.
Multilingual Websites. Want your website in English and Spanish or Vietnamese or Chinese or German or Klingon? Mockingbird can provide a comprehensive native language translation for a multilingual site that isn’t just a direct translation of the English. Except for Klingon, sorry. But hey, reH nuHmey tu’lu’.
The Avvo Connection. CEO of Mockingbird Conrad Saam previously ran marketing for Avvo for four years before founding Mockingbird Marketing. There, he was the architect behind Avvo’s marketing strategy and brings that experience with him to Mockingbird.