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About Mockingbird Marketing

Mockingbird Marketing Review: Website Design and SEO for Law Firms

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Lawyerist Rating for Mockingbird


Rating Breakdown

Our Rating: 4.5/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.


Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.


Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.


Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.


Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.


Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.


Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare Mockingbird Marketing Similar Products

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  • Focused on Legal
  • You Own Website
  • Multi-lingual Websites
  • No Offline Advertising
  • No Video Production
  • Not Exclusive



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Frequently Asked Questions

What is the price of Mockingbird Marketing?

Like most marketing firms, prices vary widely depending on desired services. Mockingbird offers a price range on its “Are We a Good Fit” page. Generally, bespoke websites range from $15,000-$30,000. Advertising services cost a minimum of $2,500. SEO engagements are $2,000, and typical spending is $4,000-$8,000.

Is Mockingbird Marketing familiar with Law Firm Marketing?

Yes. Law firm marketing is all that Mockingbird Marketing does. In fact, the founder worked at Avvo prior to building his own law firm marketing company.

Does Mockingbird Marketing offer SEO services?

Yes. As part of their broad law firm marketing services, Mockingbird Marketing offers search engine optimization (SEO) and other ranking services.

Does Mockingbird Marketing offer exclusivity?

Yes. The vendor provides exclusivity.

Can Mockingbird Marketing build my website?

Yes. One of the services Mockingbird Marketing offers is web design and maintenance.

Does Mockingbird Marketing offer link building?

Yes, they help establish your authority and get attention with link building. The company works with your firm to develop and implement a backlink strategy of community outreach, content development, and press outreach.

Will Mockingbird Marketing help my firm with non-digital marketing?

No, they do not offer offline marketing like email campaigns or billboard advertising.

Can Mockingbird Marketing manage my social media?

Yes, they offer social media management that is intended to go deeper than just surface-level engagement.

Does Mockingbird Marketing handle PPC and other digital ads?

Yes. They are a Premier Google Partner. They can run targeted campaigns. They will create optimized landing pages for PPC advertising, use targeted keywords, draft ad copy, schedule and place ads, and provide detailed reporting on results. Your firm is made the owner or administrator of any PPC accounts the company creates, giving you complete visibility into what’s happening.

Does Mockingbird Marketing help with content marketing?

Yes. The company begins with a content audit and qualitative analysis. They help expand practice area sub-pages, improve blog content, and add resources.

Additional Details about Mockingbird Marketing

Mockingbird presents a very confident demeanor and desires a specific type of client. They seek tech-centric, “aggressively ambitious” clients who always want to outdo their competitors: “Our clients bring a gun to the knife fight. Put differently, if your ambition taps out at “5-10% more than last year”, we are overqualified, overkill and overpriced.” In the same vein, their testimonial page features clients describing being overrun with high-quality referrals.

Premier Google Partner. Being a Premier Google Partner means Mockingbird Marketing has passed Google AdWords product certification exams and takes courses with Google regularly throughout the year to ensure that it is up to date with the latest in Google search and advertising, which means your search and advertising with Mockingbird will be that much better.

Attorneys Only. Since Mockingbird works with law firms big and small, it can cater to your digital marketing strategies to your specific needs for more targeted results. This also means it is sensitive to the ethical needs, requirements, and challenges attorneys face when developing marketing and advertising for their law practice.

10 Commandments. Mockingbird describes ten guiding principles as its ten commandments. Among these precepts, they work only with attorneys, know they are partly responsible for their clients’ livelihood, and are straightforward and business-centric. Perhaps the most unique commandment is: “Don’t make clients happy—make them successful.” The company’s description is one of keeping the client on mission: “Don’t pander to misguided strategies or humor foolhardy requests from clients just to keep them happy. We will argue with a client instead of wasting her money.”

Powerful Reporting. When a firm invests thousands of dollars in marketing efforts, there are two ways to judge success. The first is new clients in the door. The second is seeing what approach gets prospective clients’ attention and directing advertising spending in that direction. Mockingbird provides powerful tools to generate insightful reports. They include reporting in all SEO and PPC plans, and can even be purchased separately as part of a maintenance package.

Call Tracking. Even when planning a major marketing push seeking new clients, many firms default to tracking prospective clients in a spreadsheet or pen and paper. Mockingbird rejects this haphazard approach in favor of call-tracking software connected to a Google My Business number. With this efficient, scalable tool, the firm sees how many calls came from ads, organic searches, and existing clients.

Mockingbird Marketing Pricing

Pricing varies depending on what services you need and your firm’s situation and goals. You can contact Mockingbird for a free consultation and quote.

Things You Might Want to Know

You own your site. Whatever Mockingbird works on for you, whether it be the website, its content, the associated Google Analytics, or the PPC campaigns, you own it. It’s yours. That means if you ever decide to leave Mockingbird, you can take it all with you.

Scalability. Mockingbird works with solo attorneys and larger law firms. This means that it has strategies and approaches that will return results regardless of your firm’s size. This also means that Mockingbird can accommodate and scale as you, your needs, and goals grow and evolve.

Month-to-Month. If you’re starting out with Mockingbird on a marketing campaign, you’ll start with a 3-6 month contract. That’s because it will take at least 3 months, and probably more, to get your campaign set-up and running and to start seeing early results. After that, the contracts are month-to-month.

Multilingual Websites. Want your website in English and Spanish or Vietnamese or Chinese or German or Klingon? Mockingbird can provide a comprehensive native language translation for a multilingual site that isn’t just a direct translation of the English. Except for Klingon, sorry. But hey, reH nuHmey tu’lu’.

The Avvo Connection. CEO of Mockingbird Conrad Saam previously ran marketing for Avvo for four years before founding Mockingbird Marketing. There, he was the architect behind Avvo’s marketing strategy and brings that experience with him to Mockingbird.

Who Mockingbird Marketing is for

Mockingbird exclusively targets the legal market. They represent firms ranging from true solos with a four-page website to large firms with thousands of pages. On their website, Mockingbird offers sample marketing plans for personal injury, criminal defense, family law, immigration, and solo practitioners. If you are a tech-centric attorney looking to grow your firm quickly, Mockingbird is worth considering. Overall, Mockingbird is well-suited for lawyers and small firms making their first foray into digital marketing and for attorneys actively looking to grow their practice with an experienced, friendly, and professional firm.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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