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BluShark Digital Review: Marketing & SEO for Lawyers

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Lawyerist Rating for BluShark

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Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Community Rating: 4.6/5 (based on 11 ratings)

The community rating is based on the average of the community reviews below.

Composite Rating: 4.4/5

The composite rating is a weighted average of our rating and the community ratings below.

4.4/5

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Overview
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What is BluShark Digital?

BluShark Digital is a digital marketing company born from one lawyer’s frustration with the options he had for marketing his own firm. Although they do not solely focus on attorneys, their marketing strategies certainly coincide with what is important to many small and medium-sized firms. They focus on things like SEO, SEM, and mobile optimization. In particular, they emphasize local SEO, and work to highlight reviews from past clients to help attract new ones.

Starting Cost: $975+ per month (for Silvershark package)

Pros
  • Focused on Legal
  • Robust SEO
  • Exclusivity
Cons
  • Not DIY
  • No Offline Advertising
  • Expensive
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BluShark Digital Review: Marketing & SEO for Lawyers Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

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Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Pros
  • Focused on Legal
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Frequently Asked Questions

What is the price of BluShark Digital?

Although most of what BluShark Digital does requires custom pricing, they do offer a Silvershark package for $975+ per month. This includes a website and basic content and link building.

Is BluShark Digital familiar with Law Firm Marketing?

Yes. BluShark Digital was founded by an experienced attorney and an experienced marketer and was created specifically to service the legal market.

Does BluShark Digital offer SEO services?

Yes. BluShark offers on-page SEO, like keyword optimization, as well as other SEO services, like linkbuilding.

Does BluShark Digital offer exclusivity?

Yes. BluShark offers exclusivity, where they will not partner with any competitors in your marketplace.

Can BluShark Digital build my website?

Yes. Websites are the fundamental base of your marketing efforts through BluShark Digital. Additionally, not only will you own your website and it's content, but if you sign a one-year contract, there is no up-front fee for it either.

Does BluShark Digital offer link building?

Yes. BluShark Digital will definitely employ white-hat linkbuilding techniques to increase your SEO past basic keyword optimization.

Will BluShark Digital Review: Marketing & SEO for Lawyers help my firm with non-digital marketing?

BluShark Digital can help with your Brand Design and other marketing assets, but they do not offer assistance with non-digital marketing like mail campaigns or print ad design.

Can BluShark Digital manage my social media?

Yes. BluShark Digital offers social media management as well as content writing and promotion.

Does BluShark Digital handle PPC and other digital ads?

Although BluShark Digital does not offer PPC, Facebook or other digital ads management, their blog does offer a lot of advice that clients can use to manage these aspects themselves.

Does BluShark Digital help with content marketing?

Yes. As part of your overall SEO campaign, BluShark Digital offers content creation as well as marketing.

Additional Details about BluShark Digital

By an attorney for attorneys

BluShark’s founder is an experienced attorney and an experienced digital marketer. He created the agency due to his dissatisfaction with the marketing efforts of other agencies he’d hired.

Backlink building may not be as well-known as keyword optimization, but it’s an important part of promoting your website content. BluShark Digital helps create these backlinks (where another website links back to your firm’s website). This encourages Google view your content as a valuable search result.

Helpful tips

BluShark Digital maintains a blog with resources to help attorneys understand how Google ranks websites. The blog also has advice on marketing techniques their team doesn’t offer, such as pay-per-click (PPC) advertising, so attorneys can deploy those strategies themselves if they choose.

BluShark Digital Pricing

BluShark tries to offer flexibility to their clients. As such, they offer a basic “Silvershark” package that includes a website build and basic content and link building. This starts at $975 per month, and may be a great first step for those who are just starting out.

Beyond Silvershark, the regular services start around $3900 per month. Because SEO effort is so dependent on location and area of practice, and BluShark tries to be flexible with its offerings, in reality the prices will vary based on your particular needs.

Who BluShark Digital is For

BluShark Digital is for law firms who want their website seen.They primarily focus directly on search engine marketing techniques that help potential clients find your site. Although they do build websites, their real expertise comes in helping your firm rank higher in search results, particularly locally. Because of this, attorneys who need their website optimized for SEO will likely find them the most beneficial. However, they may not be the best choice for someone looking for a complete design package or offline marketing.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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BluShark Digital Community Reviews

4.6

Based on 11 Ratings

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  • Nicholas A. says:
    July 1, 2022 at 1:15 pm

    Expected Better

    I looked into BluShark and was very disappointed with their service. Honestly, I had more confidence in the FindLaw rep than BluShark’s. I was scheduled for a consultation with them. Their salesperson missed the meeting. When it was rescheduled, they took all of five minutes to hear about my business before pitching me a LinkedIn strategy. I expressed concern about it. I had serious reservations about the ethics of messaging folks on LinkedIn, given New York’s rules about social media solicitation. They told me they would get me more details in a subsequent meeting. At this meeting, they gave me the same pitch with the same PowerPoint. Nothing changed except the addition of a “my boss will be so mad at me for jumping right to this product” line. I had hoped for better, seeing as they are run by an attorney.
  • Cassidy L. says:
    August 14, 2020 at 11:12 am

    For the law firms that need real results

    BluShark has been amazing. . Being owned by an attorney means they know our (law firms) specific pain points. This gives them the ability to build solutions around those points. They know what my lawyers have time for and what they do not. Our web traffic has tripled since working with them these last 18 months. We had solid web presence, diverse marketing team, and competitive budget prior to signing with BluShark. They came in and added a cohesiveness that I did not expect.

    They are transparent, innovative, knowledgeable, and hands down the best in the business.

  • Chris M. says:
    August 13, 2020 at 10:26 am

    Go with BluShark

    I spent a lot of time trying to find the right fit when it came to rebuilding my website. I’m a small solo who has been operating for three years. To get me up to speed with a professional website they offered me a reasonable package that got me a great looking site with some updated and optimized content. Now, I continue to work with their team to update my own content using their best practices guide. Their team is very professional and will get the job done right.
  • Justie N. says:
    May 12, 2020 at 4:12 pm

    Compassionate and Diligent SEO

    Blushark did our website for us when we launched. Now, they’re building out new product offerings and even a new practice area for us. They’re responsive, available, and knowledgeable. What’s more… during COVID-19 we were seriously looking at our budget and trying to make hard decisions to reduce costs. Realizing how much we spent on marketing, it was one area we had potentially identified to reduce overhead during the anticipated economic downturn. Before we could even do that though, Blushark acted proactively to help. Rather than wait until things were dire or their clients had to reach out to them, Blushark pushed out a “reduced fee” model for basic maintenance that cut our budget by 2/3 of the monthly cost. All of this without really noticing a reduction in service. We didn’t lose any momentum. AND we kept signing new clients online. We consider them part of our team.
  • Tom S. says:
    October 31, 2019 at 12:13 pm

    Double my business in 18 months

    My business has grown 100% in the past 18 months, and BluShark deserves a fair amount of credit for that. We have always had a strong digital presence, but BluShark helped us take it to a whole new level with both their content production and SEO services. These guys really know what they are doing. Do yourself a favor and hire BluShark to help grow your business.
  • William C. says:
    October 21, 2019 at 7:07 am

    BluShark Delivers Results

    When hiring an SEO company, sometimes it can be difficult to know if you are getting your money’s worth. Not with Blushark. It is easy to see that month after month the new cases keep coming and the first page rankings keep increasing. We could not be happier with our experience with BluShark. A great company that delivers results.
  • Joshua K. says:
    October 17, 2019 at 12:26 pm

    Simply The Best in Digital Marketing / SEO

    Our firm has been using BluShark for years and they continue to provide only the best in customer-centered service. David, Sabrina and their team truly understand our firm’s core values and our client-first culture. With their ability to personalize our website’s content we are able to stand out among other PI firms in our area. We would recommend BluShark to firms who are serious about changing their online presence. Thank you Seth and the BluShark team!
  • Billie T. says:
    July 28, 2019 at 10:48 am

    For those who are serious about online reputation

    BluShark is the best bet for lawyers who are serious about their online presence and reputation. Their tactics are rock solid and their commitment to excellence is unparalleled. I’ve known Seth and Nalini for years. Now they have taken over the online marketing for all of my companies and I couldn’t be happier. If you want the best in law firm SEO by experts in the field, contact BluShark.
  • Jessica C. says:
    May 13, 2019 at 6:11 pm

    A 360 Approach to Marketing Success

    I recently hired BluShark to conduct a thorough review and web audit of my website (images, content, SEO, basically everything). I have a decent site, but was not getting the results I expected. After years of getting general feedback from different marketing companies I decided to contact BluShark, and I really wish I had reached out to them sooner. BluShark provided me with a real world understanding (not just stats and data) about what my site needs to achieve top performance. Moreover, their approach has been very personalized. I have had in depth conversations with my contact at BluShark about my firm goals and expectations. My contact provided me with a very detailed proposal to cover all aspects of marketing my firm. I have been impressed with their recommendations and their personalized follow up, and was blown away by the level of detail in their proposal. I am just getting started with BluShark, but I can tell that I am already on the right road.
  • Ryan M. says:
    May 9, 2019 at 11:42 am

    The Missing Piece To Our Online Puzzle

    I have been a client of Blu Shark’s for nearly a year. By way of background, I put a lot of content online since 2007 when I launched a blog. My blog was viewed over a million times. But organizing the content, and the technical stuff, kept taking up way too much of my time. Keeping up with it all was exhausting. As my business grew the time I had to play with Word Press decreased. We knew we needed to do something with our website and improve our local SEO game. Doing so was vital to our future. We looked around and decided on Blu Shark. Not because they were the cheapest (they weren’t by a mile) but because of their reputation for being the best. We flew down to their office in DC and met with them. We discussed goals and strategy. Blu Shark came up with a plan that meets our needs and is so much more than SEO. One important feature for us is that our content is ours – we have weekly calls where we answer questions to be used for content. So our voice comes through in a cookie cutter world. They have been responsive and great to work with.
  • James R. says:
    April 22, 2019 at 10:24 am

    Customer found success

    I have been a blu shark customer for nearly 1 year after trying to manage the SEO and digital marketing both in house and using a variety of smaller vendors. The team at blu shark has been great. I would highly recommend them. They have deomstrated core competancy in a number of areas for me, specifically Local SEO, which is where I struggled the most. I didn’t really need to focus on getting those 5 searches a year from people on the other side of the country looking for a lawyer in my county, but needed to focus on the hundreds of local searches that were happening weekly. Blu Shark helped me put in to place best practices for my digital marketing and I would not hesitate to refer anyone to them, unless they were my direct competitors!

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