FindLaw Review: Website Design & SEO for Law Firms

Consumer-facing resources. FindLaw provides consumers with legal information in a number of practice areas, including real estate law, bankruptcy, product liability, traffic laws, immigration law, and more. When a consumer chooses a topic, it leads to articles with further information, all of which have a link back to FindLaw’s legal directory. It also provides consumers with do-it-yourself legal forms for a fee, guides on how to hire a lawyer, and information about the United States legal system.

High traffic. Because FindLaw has consumer resources, it receives a relatively high number of visitors. Thomson Reuters states that there are 9 million monthly visitors to the website and 2 million monthly visitors to the legal directory itself.

Small firm focus. Although firms of all sizes can choose to be listed in the legal directory, the overall marketing focus is on solo and small firms.

Extensive directory information. Depending on which placement tier you purchase, you can choose to include information beyond the usual directory content. You can add material on classes and seminars you have taught, link to representative cases, and include Super Lawyer status or other honors.

FindLaw Pricing Review

As of this review, you’ll need to reach out to FindLaw for a custom quote. The cost will depend on which services you choose.

With its wide range of services, FindLaw is a good choice for solo and small firm lawyers who need more than just a directory listing and seek comprehensive marketing services. However, if you have FindLaw build your website, you do not own your website domain, and you will lose it if you end your contract with FindLaw. You retain rights to your site’s content but must set up a new website. Because of this, FindLaw is probably not an ideal choice for attorneys with a well-developed or well-trafficked website. However, some attorneys may still find inclusion in the legal directory valuable for referral purposes.