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FindLaw Rating:


  • Customer Experience & Support - 6/10
  • Pricing & Value - 5.5/10
  • Innovation & Future-Proofing - 6/10
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Rating Breakdown

Our Rating: 2.9/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

FindLaw, a service of Thomson Reuters and sister company to Westlaw, is both an online legal resources portal and a provider of law firm websites and SEO services.

Who FindLaw is For

With its wide range of services, FindLaw is a good choice for solo and small firm lawyers who need more than just a directory listing and are seeking comprehensive marketing services. However, if you have FindLaw build your website, you do not own your website domain, and you will lose it if you end your contract with FindLaw. You do retain rights to your site’s content, but you would need to establish a new website. Because of this, FindLaw is probably not an ideal choice for attorneys who already have a well-developed or well-trafficked website, though some of those attorneys may still find inclusion in the legal directory valuable for referral purposes.

Services Offered
  • Law Firm Websites
  • Other Marketing Services
  • Search Engine Optimization (SEO)
Starting Price
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.


Consumer-facing resources. FindLaw provides consumers with legal information in a number of practice areas, including real estate law, bankruptcy, product liability, traffic laws, immigration law, and more. When a consumer chooses a topic, it leads to articles with further information, all of which have a link back to FindLaw’s legal directory. It also provides consumers with do-it-yourself legal forms for a fee, guides on how to hire a lawyer, and information about the United States legal system.

High traffic. Because FindLaw has consumer resources, it receives a relatively high number of visitors. Thomson Reuters states that there are 9 million monthly visitors to and 2 million monthly visitors to the legal directory itself.

Small firm focus. Although firms of all sizes can choose to be listed in the legal directory, the overall marketing focus of FindLaw is on solo and small firms.

Extensive directory information. Depending on which tier of placement you purchase, you can choose to include information that is beyond the usual directory content. You can add material on classes and seminars you have taught, link to representative cases, and include Super Lawyer status or other honors.


You’ll need to reach out for a custom quote. The cost will depend on which services you choose.

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