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About Justia

Justia Review: SEO & Marketing for Law Firms

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Lawyerist Rating for Justia

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Rating Breakdown

Our Rating: 4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Community Rating: 4/5 (based on 1 rating)

The community rating is based on the average of the community reviews below.

Composite Rating: 4/5

The composite rating is a weighted average of our rating and the community ratings below.

4/5

Overview
Featured Rating

What is Justia?

Justia is a lawyer directory and portal. It also designs law firm websites and provides attorney SEO services. Justia’s lawyer directory offers free and premium listings. Justia uses bar association information to create profiles for all lawyers in the United States. Those lawyers who pay a fee to claim their profile will also appear on the Legal Information Institute (LII) website.

Starting Cost: Custom

Pros
  • Focused on Legal
  • Affordable
  • Broad Network
Cons
  • No Offline Advertising
  • Not Exclusive
  • Not SEO Focused
Overview
Featured Ratings

Justia Review: SEO & Marketing for Law Firms Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

Overview
Featured Rating
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Justia Review: SEO & Marketing for Law Firms Video

Compare with Other SEO Services & Marketing Agencies Products Download the Field Guide

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare Justia Similar Products

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Justia

4/5

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Pros
  • Focused on Legal
  • Affordable
  • Broad Network
Cons
  • No Offline Advertising
  • Not Exclusive
  • Not SEO Focused

FindLaw

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  • Focused on Legal
  • Quick Launch
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Cons
  • No Offline Advertising
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PaperStreet

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Pros
  • Content Marketing Focus
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Cons
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Postali

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Pros
  • Comprehensive Marketing
  • Robust SEO
  • Lead Tracking
Cons
  • Not DIY
  • Not an add-on product
  • Not a Quick-launch
Read Postali Review

Frequently Asked Questions

What is the price of Justia?

Justia has many products related to attorney marketing. Their pricing model is challenging to navigate. Users must contact the company to determine pricing.

Is Justia familiar with Law Firm Marketing?

Yes. They are familiar with marketing for law firms.

Does Justia offer SEO services?

Yes. They offer SEO as part of the Justia Elevate service.

Does Justia offer exclusivity?

No. Justia does not offer exclusivity. Their law firm placements and rankings create competition rather than limit it.

Can Justia build my website?

Yes. Justia can build websites as part of the Justia Elevate service. They use a customized WordPress platform for website creation. Additionally, their Justia AI Writer helps firms draft website text.

Does Justia offer link building?

As of this review, it does not appear that Justia provides link building services.

Will Justia help my firm with non-digital marketing?

No. Justia is strictly digital marketing for law firms.

Can Justia manage my social media?

Justia can help you manage your social media with some of their website tools. For example, their Amplify Advance offering assists with tailored Facebook Remarketing campaigns. However, they do not offer management services like more comprehensive digital marketing agencies.

Does Justia handle PPC and other digital ads?

Yes. They can help with pay-per-click advertising, Google, and other digital ads.

Does Justia help with content marketing?

Yes. They offer content marketing for law firms.

Additional Details about Justia

Premium Placement Opportunities

For an additional fee, lawyers can become Justia Connect Pro members and receive premium placement in Justia’s lawyer directory. Premium placements appear above the free listings in Justia. Premium members can also see their web traffic stats for the number of profile impressions and pageviews. You also get an upgraded profile with an easy-to-use contact form, and competitor ads won’t appear on your profile.

Consumer Resources

Justia and LII rank high in Google searches for case names and similar legal research inquiries. They also maintain a searchable database of law blogs. There are course outlines and information about law schools for law students and prospective law students. Justia also provides several valuable databases for lawyers and laypeople, including product recalls, patents, and GAO reports.

Justia Pricing

A profile listing on Justia is free and is automatically created. Claiming the profile allows you to list your practice areas, fees, educational background, jurisdictions in which you are admitted, and awards received. You can also highlight publications, your website, social media presence, and office location. Your profile will appear on the LII website if you pay an additional fee. Premium placement opportunities are also an additional fee; you must contact them for an estimate.

Who Justia is for

Because Justia creates the initial profile from bar association memberships, among other places, almost all attorneys will be automatically listed in its lawyer directory. Because the profile is free to claim, there is no reason not to use them on some level. The cross-listing with LII is likely valuable for lawyers who are interested in being known for increasing consumer access to the law.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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Justia Community Reviews

4

Based on 1 Rating

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  • Chris D. says:
    July 26, 2019 at 9:29 am

    Justia is a good value for some attorneys

    (4)
    For lawyers just getting their feet wet in the world of online marketing and promotion, Justia serves as a great low-cost solution. Attorneys who don’t have a good web presence or website can benefit by getting a turn-key solution to help build up their online authority.

    That being said, there are some sacrifices law firms must make when they go with Justia. For example you lose a little control over complete customization of a website and it can be challenging to stand out among your competitors who may also be using Justia.

    We were able to gather a decent number of reviews from Justia users that we published on our site here https://rankings.io/justia-reviews/. They provide some helpful insight for attorneys new to the platform and overall the sentiment toward Justia is positive.

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