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About FindLaw

FindLaw Review: Website Design & SEO for Law Firms

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Lawyerist Rating for Findlaw


Rating Breakdown

Our Rating: 2.9/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.


Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.


Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.


Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.


Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.


Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.


Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare FindLaw Similar Products

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FindLaw logo
  • Focused on Legal
  • Quick Launch
  • Broad Network
  • No Offline Advertising
  • Not Exclusive
  • Lawyer doesn't own website



Justia logo
  • Focused on Legal
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  • Not Exclusive
  • Not SEO Focused

Juris Digital


juris digital logo
  • Focused on Legal
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  • Not Exclusive
  • Not SEO Focused

Frequently Asked Questions

What is the price of FindLaw?

You'll need to contact them to determine their services' prices.

Is FindLaw familiar with Law Firm Marketing?

Yes. The platform is specifically for the legal field.

Does FindLaw offer SEO services?

Yes. They offer to provide SEO services along with their websites.

Does FindLaw offer exclusivity?

No. FindLaw, much like SEO, is in itself competitive.

Can FindLaw build my website?

Yes. You can get a website from FindLaw. However, users have noted that moving away from the platform is difficult, and your site is built on proprietary software.

Does FindLaw offer link building?

Yes. They do offer link building.

Will FindLaw help my firm with non-digital marketing?

No. They are not a marketing partner, so they are not a good place to go for non-digital marketing.

Can FindLaw manage my social media?

No. Since they are not a marketing partner, they will not help manage your social media.

Does FindLaw handle PPC and other digital ads?

Yes. They do offer to handle PPC and other digital ads.

Does FindLaw help with content marketing?

Yes. They offer to help with content marketing.

Additional Details about FindLaw

Consumer-facing resources. FindLaw provides consumers with legal information in a number of practice areas, including real estate law, bankruptcy, product liability, traffic laws, immigration law, and more. When a consumer chooses a topic, it leads to articles with further information, all of which have a link back to FindLaw’s legal directory. It also provides consumers with do-it-yourself legal forms for a fee, guides on how to hire a lawyer, and information about the United States legal system.

High traffic. Because FindLaw has consumer resources, it receives a relatively high number of visitors. Thomson Reuters states that there are 9 million monthly visitors to the website and 2 million monthly visitors to the legal directory itself.

Small firm focus. Although firms of all sizes can choose to be listed in the legal directory, the overall marketing focus is on solo and small firms.

Extensive directory information. Depending on which placement tier you purchase, you can choose to include information beyond the usual directory content. You can add material on classes and seminars you have taught, link to representative cases, and include Super Lawyer status or other honors.

FindLaw Pricing Review

As of this review, you’ll need to reach out to FindLaw for a custom quote. The cost will depend on which services you choose.

Who FindLaw is for

With its wide range of services, FindLaw is a good choice for solo and small firm lawyers who need more than just a directory listing and seek comprehensive marketing services. However, if you have FindLaw build your website, you do not own your website domain, and you will lose it if you end your contract with FindLaw. You retain rights to your site’s content but must set up a new website. Because of this, FindLaw is probably not an ideal choice for attorneys with a well-developed or well-trafficked website. However, some attorneys may still find inclusion in the legal directory valuable for referral purposes.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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