PPC, or pay-per-click, is digital advertising where advertisers bid on advertising space and pay a fee for each click the ad generates. For example, if you perform a Google search for an attorney in your area, the first few results are almost always ads. This presents an instant way to increase your firm’s online exposure and reach interested, prospective clients, actively searching for a lawyer. 

But PPC can be complicated and expensive for attorneys. Recent research shows that the average cost per click is between $1-$2 dollars, with more popular keywords costing as much as $50 per click or higher. Law firms around the country are bidding on keywords, making legal keywords some of the most expensive on the internet. 

Even with that expense, PPC for law firms is very competitive. Without an effective strategy, you could be throwing money away at worst, or have a weak return on your investment at best. So how do you make PPC a worthwhile investment for your law firm? That’s where Postali can help. 


Postali is a full-service legal marketing agency serving attorneys across the country, not just as a marketing partner, but as a marketing fiduciary. As specialists who excel in the legal industry, Postali knows a thing or two about how to make ads stand out, staying on top of the latest marketing tools and trends. 

To make the most out of PPC for your law firm, Postali understands that an effective PPC strategy will depend on your firm’s needs and goals. Everyone knows that keywords containing “lawyer” or “attorney” convert, but Postali knows the nuances in legal-related searches and tests new terms to reach your audience. In criminal defense for example, terms like “charges dismissed” could expand case types at a lower cost, helping you make PPC a worthwhile investment for your firm. 

Postali’s PPC Process employs its full set of digital advertising capabilities as a full-service legal marketing agency, including:

  • Budget Analysis
  • Creative Ad Copy
  • Geo-Targeting
  • Mobile Strategy
  • Optimized Ad Scheduling
  • Detailed Tracking & Analysis
  • And more!

Postali will work directly with you to develop a customized and comprehensive approach to identify your key objectives and produce the highest possible return on your investment. 

How to Get It

To learn more about Postali, PPC, and how Postali can help boost your law firm’s visibility, visit postali.com today!

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Last updated September 22nd, 2020