Content marketing is a fundamental aspect of a lawyer’s web presence. But not all lawyers understand what content they should be creating. Many simply want to “go viral” or “get more views” on social media platforms. Accel Marketing understands that law firm content needs a purpose.
Lawyers should create content that their potential new clients (PNCs) want to consume. Answering questions PNCs often ask builds trust with readers. They also build authority with search engines—which drives SEO and SERP.
Law Firm Content Marketing
It’s not always easy to practice law and create compelling content for PNCs. Lawyers often find that they don’t know exactly what it is their clients want to know. More commonly, however, they often don’t know who their potential clients really are or how to engage them.
Accel Marketing is a boutique law firm marketing partner. They don’t apply one-size-fits-all (or even one-size-fits-many) approaches to their client marketing. They determine the individual needs of each law firm and create custom educational content for their clients.
Custom Educational Content with Accell Marketing
Depending on the nature of a firm’s PNCs, this may be a blog post, an article, or even a video. Accel Marketing builds this content specifically for its clients. Or, more specifically, for its clients’ clients.
This content is then used within the overall marketing efforts of the firm. Blogs are posted on social media, articles are backlinked, and questions from potential clients are specifically answered. This builds authority both on and off the internet platforms.
Recently, our Legal Tech Advisor Zack, sat down with Accel’s Vice President, Phil Bolton, to ask about the creation of custom educational content. Watch the video below to learn more.
Interview with Accel Marketing
How to Get it
Want to know more? Check out our full review of Accel Marketing Solutions. There, you can read community reviews, compare features, and view more demo videos. If you’d rather jump right in, get a free consultation at accelmarketingsolutions.com.
Last updated December 19th, 2022