Search engine optimization, aka SEO, refers to internet marketing techniques used to increase a website’s exposure, or ranking, in search engine results. It is also the marketing initiative that many law firms struggle with the most.
A lot of lawyers think they don’t need SEO when word-of-mouth and traditional advertising still generate leads. This kind of thinking only leads to missed opportunities. Potential law clients are searching for attorneys online more than ever, and an effective law firm SEO strategy is crucial to a firm’s success. Establishing an organic search presence through SEO can drive significant growth, helping law firms reach new clients. In short, brand development and business expansion are next to impossible without a well-considered SEO strategy.
So how does a law firm get started in SEO?
Most attorneys may know popular keywords related to their practice, but they need to know more in today’s competitive legal market. Over 200 factors contribute to SEO success, so knowing just the popular keywords won’t cut it. The first step for SEO success is to work with a marketing partner who takes a multi-faceted approach to law firm SEO and incorporates SEO best practices into a comprehensive plan, which is just what Postali does.
As a full-service legal marketing agency serving attorneys across the country, Postali makes SEO the cornerstone of its digital marketing efforts. They do this by working closely with their clients to create customized SEO strategies based on their practice areas, geography, and market landscape. Postali’s experience working with attorneys gives them unique insight into search behaviors specific to the legal industry, so they know what drives results.
Postali’s SEO process is comprehensive, transparent, and drives their digital marketing efforts to maximize results. When law firms work with Postali to implement an SEO strategy, they can expect:
- Thorough Competitive Analysis and Keyword Research
- Strategic Content Development and Planning
- Extensive Link Building and Outreach
- Local SEO, Review, and Reputation Management
- Technical SEO, Page Speed, and Site Structure Consideration
- Video and Image Optimization
- Fully Integrated SEO Campaigns
- Analytics and Clear Goal Tracking
The strategies to achieve success may differ depending on your market, but SEO works for every law firm type. When you partner with Postali as your Marketing Fiduciary, they share your goals, and their SEO team works tirelessly to achieve them.
How to Get it
To learn more about Postali, SEO, and how Postali can help your law firm gain ground, visit postali.com today!
Last updated September 12th, 2022