Back to Top

The Small Firm Roadmap

You endured three grueling years in law school, passed the bar, and now you’re running a small firm or flying solo. People would say you “made it” – but it doesn’t feel that way. You’re drowning trying to figure out the business side of your practice and wonder whether getting an MBA alongside your JD would’ve been a smart move. 

Here’s the truth: Most modern lawyers have no idea how to manage a firm and market their services all the while earning a decent living. Law school didn’t teach you business but you can’t build your dream firm without that skillset. The good news is that it’s not too late to catch up and we have an awesome resource to help you get up to speed.

The Small Firm Roadmap book cover

Our bestselling book, The Small Firm Roadmap, is the definitive book on how to build a small law firm for the future. We’re so excited to share it with you.

Prefer to listen? Grab the audiobook.

Modern law is in trouble and we all know it 

There’s a huge gap between those who need legal help and those who can get it. Small firms are fighting against other firms for a small percentage of work. 

Lawyers are having trouble attracting clients, keeping them around, and meeting their demanding expectations. Attorneys are also dealing with record-high numbers for burnout, anxiety, addiction, and broken relationships. Clearly, the traditional model isn’t cutting it for small firms. 

There’s a better way 

The Small Firm Roadmap is the culmination of a decade of research into what makes small law practices succeed while addressing the needs of the 21st century. It’s the modern lawyer’s survival guide for growing a booming practice while still being able to go on vacation every once in a while. 

Learn exactly what you need to know about business

Get the tools you need to be a successful entrepreneur and lawyer. You’ll be equipped with actionable steps and templates that you can immediately put into practice to start transforming your practice. 

You’ll learn how to:

  • Forecast how your firm fits into the future of law 
  • Diagnose and fix the business issues of your small firm
  • Design better services to attract clients and keep them around
  • Cut down on stressful, time-consuming tasks related to procedures, hiring, and more
  • Achieve a balance between building your firm and actually being a lawyer
  • Get crystal clear on your personal and career goals  

The Small Firm Roadmap is a modern, no-BS framework to help you run your firm like it’s 2022, not 1984. We’ll teach you what you didn’t learn in law school.

Spoiler alert: You don’t have to work 80 hours a week

The four co-authors – Aaron, Sam, Stephanie, and Marshall – each experienced the “lawyer trap” and understand how damaging it can be for a healthy life. They’ve distilled decades of combined experience into one book so you can avoid the common pitfalls of small firm life and get in the fast lane. 

(If you’re interested in their stories and how they escaped the 80 hour workweek, flip right to page 21).

The Small Firm Roadmap book cover

Start Reading for Free

OK, you’re probably wondering what next? We’ve got you covered with our survival guide to the future of your law practice.

As an Insider, you can get the first chapter of our book plus additional resources for free.

Download Chapter One


This will be the new bible for law firms.

Patrick Palace
Palace Law

Far more than a business book, The Small Firm Roadmap is a sanity manual. Many, many entrepreneurial attorneys live with burnout, anxiety, addiction, and broken relationships. But that doesn’t have to be the case. If you want to run a successful firm and maintain your personal well-being, this is the book to read.

Sherry Walling, PhD

The Small Firm Roadmap is an absolute must-read. If you are just starting your practice, or you are simply frustrated with the archaic traditions of the law firms of yesterday and ache for a more modern experience, this is the book you have been waiting for.

Erin Gerstenzang
EHG Law Firm

Lawyerist is the essential online resource for 21st-century solo and small-firm lawyers in the United States. If you want to know what the future of small-firm law looks like and how to get there, The Small Firm Roadmap should be your counsel of choice.

Jordan Furlong

Posts About The Small Firm Roadmap