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Convert It Review: PPC Marketing for Law Firms

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Lawyerist Rating for Convert It

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Rating Breakdown

Our Rating: 3.9/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Community Rating: 3/5 (based on 2 ratings)

The community rating is based on the average of the community reviews below.

Composite Rating: 3.6/5

The composite rating is a weighted average of our rating and the community ratings below.

3.6/5

Overview
Featured Rating

What is Convert It Marketing?

Convert It Marketing manages targeted pay-per-click (PPC) ad campaigns for law firms, helps optimize your firm’s website for lead conversions, and tracks calls and other leads so you can see how your budget is performing.

Starting Cost: Custom, but starting as low as $350.

Pros
  • ["Focused on Legal","Lead Tracking","Free Consultation"]
Cons
  • Not Exclusive
  • Not a Web Developer
  • Add-on Product
Overview
Featured Ratings

Convert It Review: PPC Marketing for Law Firms Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

Overview
Featured Rating
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Convert It Review: PPC Marketing for Law Firms Video

Compare with Other SEO Services & Marketing Agencies Products Download the Field Guide

Product Details

Services Offered
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare Convert It Marketing Similar Products

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Convert It Marketing

3.6/5

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Pros
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Cons
  • Not Exclusive
  • Not a Web Developer
  • Add-on Product

iLawyer Marketing

4.3/5

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Pros
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Frequently Asked Questions

What is the price of Convert It Marketing?

Convert It Marketing's prices vary based on need. However, at the time of this review, they say a law firm can get started with a fixed price campaign for as little as $350/month.

Is Convert It Marketing familiar with Law Firm Marketing?

Yes. Marketing for law firms is all they do.

Does Convert It Marketing offer SEO services?

No. They are not an SEO services provider.

Does Convert It Marketing offer exclusivity?

No. Convert It does not offer exclusivity.

Can Convert It Marketing build my website?

No. Convert It Marketing is not a full-service marketing provider, and does not build websites.

Does Convert It Marketing offer link building?

No. Convert It Marketing does not offer linkbuilding.

Will Convert It Review: PPC Marketing for Law Firms help my firm with non-digital marketing?

No. As of this review, Convert It Marketing does not offer any non-digital marketing products.

Can Convert It Marketing manage my social media?

No. Convert It does not handle social media management.

Does Convert It Marketing handle PPC and other digital ads?

Yes. This is what Convert It Marketing does. They help law firms manage PPC campaigns and digital ads.

Does Convert It Marketing help with content marketing?

No. Convert It does not assist with content marketing.

Additional Details about Convert It Marketing

Custom Pricing

Convert It says marketing pricing depends on many factors. And you’ll need to hand over your email address to get an estimate. But they also say you can get started with a campaign for as little as $250.

Behavioral Targeting

Sometimes it takes more than one impression for a potential client to make up their minds to contact your law firm. Convert It Marketing will use targeted banner ads to bring visitors back to your site and target people who are researching legal problems online, whether or not they ever land on your website.

Practice Areas

Convert It Marketing works only with law firms and develops campaigns specific to your firm’s practice areas. For example, when Convert It works with a bankruptcy law firm, they create ad campaigns based around bankruptcy-specific terms such as “Chapter 13.” Similarly, when working with an attorney specializing in employment law, ad copy will reflect terms like “unpaid wages.”

Campaign Tracking

Convert It Marketing provides detailed campaign reports so you can easily measure the return on your investment. The reports give you data on total clicks on your ads and how many leads the campaign generates.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

Ipad featuring field guide pdf

Convert It Marketing Community Reviews

3

Based on 2 Ratings

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  • Ronald H. says:
    October 13, 2021 at 6:59 pm

    Fooled twice

    I used this company about 3 years ago for PPC with good results at first, then no results after several months. The communication with them was terrible.

    Now I tried it again for SEO, then have been working on changing my pan and strategy with them for over a month. The only way anyone will communicate is to send numerous emails or to schedule an appointment (you have to be invited to do so).

    Promise after promise goes unfulfilled.

    It is almost like they are out of business. The phone system is terrible, with about half of the calls not even going through.

    I have been fooled and ripped off for the last time.

  • Meghan G. says:
    April 16, 2020 at 1:54 pm

    Best marketing company I've used

    I’ve used a number of lead generation companies over the years. Convert-it is by far the best in terms of cost and delivery. Due to experiences I’ve had with other advertising companies, I was concerned that Convert-it’s expectations for what they could deliver were too good to be true. To my surprise, Convert-it delivered every bit of what was promised and they enhanced my business. Best of all, ALL of the leads that have come in from Convert-it are from individuals who are actually looking for my services. Gone are the days of getting hung up on by leads who felt they were manipulated into giving up their contact information to me when they were not yet ready to speak to someone. Convert-it is different, their advertising is upfront and honest with the customers who are properly informed of who we are and who often call us directly. For me, this is the way I want to do business. I am beyond impressed with Convert-it’s services to the extent that I am leaving this review even though I’d prefer my competition not hire them (they are that good).

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