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Less Effort, More Clients with Law Ruler

Clients have more ways to find and communicate with attorneys than ever before. For attorneys, this represents an opportunity and a challenge. As an opportunity, it’s easier to directly target potential clients when they need your help. Compare the potential “right time, right place” effectiveness of a Google Local Services Ad versus an old-school yellow pages or billboard advertisement. As for challenges, attorneys face increased inquiries (which is wonderful!) that they need to manage and work to turn potential clients into paying clients.

The most effective way to track and manage referrals is with tools purpose-built for the task. This type of program is called client relationship management software (“CRM”). A CRM helps you plan, control, review, and report on the entire client intake process, from initial marketing to signed engagement agreement.

A CRM Built for Law Firms

Think about the steps you take from receiving a lead to signing a client. You’ll see several types of interaction. Some may require a personal touch, while others could be systematized and automated, freeing time for other work. Law Ruler is a CRM designed for these types of workflows and how law firms engage prospects.

Capturing and Engaging Leads

While word of mouth remains a powerful recruitment vehicle, digital tools help keep you in mind when a would-be client is ready to engage.

Suppose you are an estate planning attorney and you conduct an educational presentation for seniors in your area, you might collect attendee names and email addresses. What now?

Traditionally, you may set that list aside or keep a record to see if the event generates business. More sophisticated firms may send a follow-up email or letter with a brochure. Law Ruler lets you do much more.

Law Ruler lets you take that list of names and email addresses and start them on a series of informational emails you design—a “drip campaign” in marketing terms. You could design a series of automated emails that Law Ruler sends out, one a week, on the “core” estate documents—will, trust, power of attorney, and healthcare directive. These four emails build on or reemphasize your points. A fifth email is a summary reminder of your services and link to schedule a consultation.

You provide valuable, expert information to the prospect, stay front-of-mind with the attendee, and make it easy to take the next step.

Law Ruler’s drip campaign tools support multiple approaches, including texting with pictures and videos and pre-recorded voice calls. Law Ruler’s platform integrates texting, so messages originate from a central firm number and are stored and visible to other Law Ruler users in the firm.

Tracking and Reporting on Outreach

Marketing emails and text campaigns only work if they’re read by the recipient and that recipient becomes a client. Naturally, Law Ruler provides robust analytics in a dashboard view to see relevant information. Instantly know key metrics like:

  • click-through rates (e.g., what percent of email or text recipients click on a link in a message);
  • conversation rates (e.g., what percent of prospects become clients); and
  • average time to conversion (e.g., how long does it take a prospect to become a client).

Law Ruler lets you schedule these as recurring reports, as well as design custom reports in a “code free” interface.

Managing Lead Qualification

Once your outreach spurs a potential client to act, Law Ruler helps you evaluate and qualify the lead to see if the prospect’s needs match your expertise. With Law Ruler, your intake coordinator could:

  • use Law Ruler’s form builder, featuring on-the-fly, adaptive questionnaires to collect matter facts;
  • feed form-collected data into custom fields in Law Ruler, simplifying staff work to review and filter prospects, while avoiding the error-prone process of retyping previously entered details; and
  • ease key steps of the onboarding process via automated documents, such as engagement agreements, generated with form-collected data, and send for digital signature via email or text message.

Powerful CRM, Made Even Greater with AI

Law Ruler includes the talents of ChatGPT to speed up everyday marketing and client communication. ChatGPT and Law Ruler’s AI Email Assistant streamline routine marketing communication tasks, alleviating burdens while producing better, repeatable results in less time.

Law Ruler users can take advantage of ChatGPT integration to:

  • generate potential social media posts that match custom SEO guidelines;
  • produce first drafts of client communications, like welcome letters, questionnaire instructions, and meeting, deadline, and appointment reminder; and
  • even create initial drafts of actual legal documents for attorneys and staff to review, edit, and revise.

Additionally, Law Ruler users benefit from using ChatGPT within a product purpose-built for law firm customers. Law Ruler designed its ChatGPT integration with security top of mind. When using ChatGPT inside Law Ruler, ChatGPT has no access to client data and is prevented from saving and “learning from” any information you enter as a prompt. This structure lets firms use AI and still maintain compliance, preserve privilege, and fulfill ethical obligations to clients.

Systematize Great Marketing and Powerful Lead Management with Ease

Visit Law Ruler’s website to learn more about how their legal-specific CRM helps law firms save time by eliminating manual processes and streamlining their client intake process. If you’d like a hands-on walk-through of Law Ruler, including its phenomenal AI features, click here to schedule a demo.

Avoiding Trust Account Errors with CosmoLex

Mishandling client money is among the top client complaints about attorneys. When we think of mishandling, we often think first of misappropriation—taking client funds to spend on oneself. But such actions, however sensational, represent a distinct minority of trust account problems. More commonly, problems with law firm trust accounts, also known as IOLTA (“interest on lawyer trust accounts”), arise from errors of expediency and neglect rather than nefarious intent. Still, such errors may prove a serious threat to your firm, your reputation, and even your law license.

Fortunately, legal technology has advanced well beyond ledger books. Today, approachable, feature-rich, web-centric programs make managing law firm trust accounting simpler. CosmoLex, a leader in online law practice management software, includes robust tools that help attorneys address potential trust accounting pitfalls. Furthermore, since these capabilities are built into CosmoLex, you have access to all matter facts and finances in a single, integrated experience.

Guard Against Trust Account Mishaps

Prevent Commingled Funds

Ethical rules require law firms to separate trust account money from operating account money. Money you receive but have not earned, for example, a retainer from Client 1 or a settlement check for Client 2, must go into the trust account. You can move that money from the trust account to your operating account as you earn it, such as working hours on the matter (Client 1) or paying yourself the 30% contingency fee (Client 2). You must also document such movement appropriately.

Each client’s money in trust must be separately accounted for. Using the example above, Client 1’s retainer and Client 2’s settlement amount are not a single pool of money, although they could reside in the same bank account. If your work for Client 1 exhausts the retainer, you cannot continue to withdraw money from the trust account even if there is money in the account from the settlement check. The settlement check money belongs to Client 2. If you continued paying yourself, you’d overdraft Client 1 and misappropriate money owned by Client 2.

Proper trust accounting necessitates coordinating client, matter, and money data. CosmoLex holds all three and automates individual client ledger management to prevent commingling and overdrafting.

Ensure Proper Payments and Timely Disbursements

Building on our example above, when Client 1 signs an engagement agreement and pays your retainer, that payment must be paid into and reside in your trust account until you earn it. Assuming they’re like most Americans, Client 1 may want to pay with plastic.

Your credit card infrastructure must understand the unique complications of trust accounts. CosmoLex’s credit card processing handles tricky situations like chargebacks and disputes, and allocates money, fees, and service charges appropriately for an IOLTA setting.

Similarly, you must timely disburse funds. For some situations, the desire for timeliness is obvious—Client 2 would like his settlement money. In other cases, the need for timeliness is less stark, but no less true. With Client 1, you should move money from the trust account to the operating account as you earn it.

In both cases, you must document the transactions. CosmoLex makes it easy to record disbursements as they are made. Documentation’s value for Client 2 is obvious. But it’s also important for Client 1 because:

  • you have an obligation to separate the firm’s money from client money;
  • regular, timely transfer of earned money to the operating account smooths firm cash flow; and
  • transferring earned money from Client 1’s trust to the operating account promptly informs you when you have exhausted the retainer. It’s then time to send a replenishment request or begin billing Client 1.

Examples of other CosmoLex features that streamline trust account management include:

  • Automatic trust-to-operating account transfers;
  • Tracking and disbursement of third-party lien claims; and
  • Importing of electronic bank statements.

Many of the activities described above affect both the trust account and operating, or general business, account. One of CosmoLex’s great advantages is the ability to present a holistic picture of your billing system (e.g., invoices sent to clients), your trust account (e.g., money you hold on behalf of a client), and your operating account (e.g., your general business ledger). Your view of the business benefits from a compressive portrait possible only with an integrated solution.

Integrated Data Produces Powerful Reports

CosmoLex’s reporting tools make both the tracking of and reporting on trust account activity easy and intuitive. Additionally, CosmoLex provides simplified reporting for recordkeeping and auditing. With CosmoLex, you can run bank reconciliations, including the critically important three-way reconciliation, in just a few clicks, and archive financial data reports for safe-keeping and later review.

Complete trust financial reports include:

  • Account balance reports
  • Ledger activity summary reports; and
  • Ledger transaction reports.

CosmoLex’s effortless trust reconciliations and audit-ready tools ease mandatory trust accounting obligations. Having these trust reports on hand ensures attorneys are prepared in case of an audit.

Avoid Errors and Alleviate Trust Account Burdens with CosmoLex

With comprehensive trust accounting baked into its law practice management software, CosmoLex provides a complete picture of your firm’s matters and activities, helping to:

  • Preventing common trust account errors;
  • Simplify precise online payments;
  • Facilitate prompt distributions;
  • Properly record transactions; and
  • Effortlessly produce the reports you and your accountant require.

To learn more about using CosmoLex’s legal-specific accounting tools to stay ethically compliant with client money, visit their website.

Efficiency, Security Made Easy with ShareFile for Legal

ShareFile is well known for secure document sharing and external collaboration capabilities. It provides an easy and secure way to send and receive client or third-party files. Built on that strong foundation, the newest ShareFile for legal innovations give law firms the power to create unparalleled document and client-centric efficiencies.

ShareFile for legal builds on the core features you’re familiar with, adding capabilities that expedite client onboarding, ease document workflows, and better protect business and client information without the need of complex, IT-managed security protocols.

Many legal professionals (75%) spend more than 20 hours a week on non-client-facing work. Reclaim some of those hours with the powerful features of ShareFile for legal.

Share Files Securely

When we think of exchanging documents over email, we often think of file size, but not always file security. ShareFile for legal handles both easily. There is no file size limit like email has for attachments. The Outlook or Gmail plugin makes attaching documents and entire folders to an email easier and more secure. The attached documents are uploaded to and are secure in ShareFile, and you can send links to only download the file. You can monitor the downloads, password protect them, and limit the number of times and how long the download links work. Receiving files works similarly. Provide the client with a secure link and they can upload documents via a web portal. ShareFile notifies you of newly received documents.

  • Projects: When you and the client collaborate on files, ShareFile for legal offers a centralized client management space for each case or matter that helps simplify, organize, and secure common document workflows. This helps give more visibility and control on who has access to what and when they last accessed files, all in one spot.
  • Document Requests Lists: For a list of documents you collect frequently (e.g., the same five documents for each deed you prepare), ShareFile for legal includes digital document collection to create and send requests to clients, explicitly listing each document and the date you want to receive it by. A blanket “upload everything here” link often works, but for specific or discrete items, document requests tell the client what you need. You can review what the client uploaded, comment, and even reject a given document, state why, and request the correct files (e.g., if the client uploaded two years of tax returns but not the most recent two years).

Keep Track of Tasks

Even when you tell clients exactly which documents you need from them to proceed, you or someone at the firm often has to follow up repeatedly. You may be able to bill for the time, but it’s neither effective nor rewarding. ShareFile for legal provides two helpful tools.

  • Task Tracking: You can configure ShareFile for legal to track matter-related tasks. Statuses include “yet to start,” “in progress,” “overdue,” and “completed.” You can create tasks for individual documents (as in estate plan drafting), or entire classes of documents (as in discovery or due diligence work).
  • Keep the Client Informed: As part of task tracking, you can easily share task access with clients. When granted access, which is discretionary, clients can receive prompt status updates that detail all work for their matters.
A screenshot of the ShareFile web portal showing a breach of contract matter with tasks in different stages of completion

Security First

Although document scanning and safety have improved in recent years, they can still be a vector for malware and infection. This fact is even more pronounced among lawyers, where 2023 statistics reveal that 69% of attorneys rely on email, often unencrypted, for client communication and document exchange. ShareFile for legal proactively scans document contents and provides suggested actions or automated actions for mitigating threats.

ShareFile’s security capabilities include alerting you to unusual sign-in and authentication attempts and monitoring file uploads for malware.

Works within Your Tech Stack

ShareFile knows that firms rely on multiple programs to perform different functions. That’s why ShareFile for legal integrates with key tools like Microsoft 365, Google Workspace, Salesforce, and more to reduce tech complexity and help your firm boost efficiency.

Digital documents workflows can help improve your firm’s speed, accuracy, and security. ShareFile for legal makes transmitting and collaborating on documents easy and secure. Whether your clients upload dozens of discovery documents, a discrete list of enumerated files, or a collaboration space for ongoing engagement between the client and the firm, ShareFile has you covered. Learn more about ShareFile for legal by visiting their website.

Measure Your Time, Don’t Just Track it with TimeSolv

A product that makes time tracking simple benefits attorneys irrespective of practice area or fee structure. For attorneys who bill by the hour, easily entering, editing, and reviewing times holds obvious advantages.

But what about flat fee and contingency firms? While those practices need not always record time (unlike hourly attorneys, time is not directly the product you’re moving), it’s still worth doing. Why? Recording time reveals profitability. Hourly billers get a sense of profitability with every pre-bill, discount, or write-down they give a client.

Flat fee and contingency firms lack that regular “check-in.” By recording time and knowing, for example, that a $10,000 flat fee estate plan takes $5,000 to prepare (i.e., comparing the fee charged against staff salaries and other expenses), the firm gains a profit margin “snapshot.”

TimeSolv, a web-based law practice management system (LPMS) with deep roots in the business of law understands the importance of time tracking. TimeSolv understands that making time entry simple and quick ranks of first importance.

TimeSolv Delivers Comprehensive Time Tracking Tools

Track Multiple Events

With TimeSolv, users can have multiple timers available simultaneously. Starting one timer automatically pauses the currently-running timer. For example, if an attorney is drafting a document, and a client calls on an unrelated matter, clicking to start a new timer for the phone call automatically pauses the document-drafting timer. When the call ends, the attorney can stop the phone call timer and enter it. Or perhaps the attorney expects to look something up and make a return call to the client later that day, they can pause the phone call timer and resume the document drafting timer.

Track Time Anywhere

This feature is key. A great solution works on the web, laptops, tablets, and especially smartphones. TimeSolv meets this need. It even works offline; no internet connection necessary! And, of course, TimeSolv includes powerful sync capabilities. If you make a time entry in the desktop app, it syncs with the TimeSolv servers so that entry saves to the cloud and is visible to others. If you’re away from the internet when you make a time entry, TimeSolv automatically syncs the next time you launch the desktop app when connected to the internet.

Draw Meaningful Conclusions

There’s no value in entering a bunch of information if you can’t use that data to make decisions. TimeSolv excels here too. Users and firm administrators see metrics on time entry and time entry behavior (e.g., contemporaneousness) for each timekeeper.

Speed Up Time Entries with Abbreviations

When creating time entries, speed and consistency rank among the top requests. TimeSolv addresses both concerns by supporting custom abbreviations for text fields, including time entries. Rather than sending a client a bill where some phone calls read “call with client,” a few read “phone call with client,” and still others “called to [or from] client,” create a simple TFWC abbreviation. When a user types “TFWC,” TimeSolv expand that shortcut to “telephone call with client.” The same activity reads consistently on bills, across all users and clients. Plus, it saves a bit of time too.

Manage Matter Budgets

While many LPMS vendors offer matter budgets, these are often overall dollar amounts for the matter. TimeSolv provides a more effective, timely, and granular version of budgeting. With TimeSolv, you can set limits on the hours billed on tasks. Such finely tuned control and tracking of expended effort means that no bill or overage surprises you or the client. If someone views a matter with overbudget tasks, TimeSolv displays a prominent banner alerting the viewer that “Plan Task Assignment fees and hours budget exceeded.” By using matter plans to set task budgets, both you and the client can keep a close eye on the meter.

Start Tracking Time for Productivity and Profitability

If you bill hourly and hate tracking time, you’re probably working for free, at least part of the time. If your work is flat fee or contingency, knowing your “cost of goods sold” requires knowing how much you expend in providing a service. TimeSolv gives you the tools to painlessly record and review time entries. Learn more about this feature and everything TimeSolv offers by visiting their website.

Seize Your Day with Rocket Matter’s Office Management Tools

One of the strongest cases for law practice management software (LPMS) is that it understands how legal professionals work. Practice management software excels where Outlook or the Google Suite fails because an LPMS works within the concept of a “matter,” something unique to the legal market. An LPMS combines a host of otherwise disparate data—emails, notes, documents, phone messages, calendar appointments, and more—under the umbrella of one collective (e.g., Smith v. Jones or the Thomas estate plan).

If an LPMS stopped there, it would nonetheless be a boon to legal professionals. But great, innovative practice management software like Rocket Matter reaches beyond the mere recreation of a casefile folder. Rocket Matter includes comprehensive LPMS features and supercharges those features with robust project management and reporting, available to Rocket Matter Pro and Premier customers.

Manage Matters Visually with Kanban Boards

For example, in a family law practice, one might have the following stages (i.e., columns) arrayed left to right across the screen:

  • Prepare Initial Filings
  • Temporary Relief
  • Discovery
  • Mediation
  • Pre-Trial Discovery
  • Trial
  • Closing

As you work each family law matter, you move the card from left to right across the Kanban board columns as the matter progresses toward a conclusion. Experienced family law practitioners may notice a couple of things immediately: (1) these seven stages are excessive for some cases (e.g., an amicable “no kids, no property” dissolution) and insufficient for others, and (2) matters may “bounce” back and forth between stages—it’s not a linear path forward. Rocket Matter’s Kanban boards address both concerns.

You can customize the respective stages for each matter type. A family law attorney likely has several matter types, such as divorce, dissolution, custody, post-decree, and more. Each matter type possesses its own unique set of statuses, all customizable by the firm to meet how they work. Additionally, the Kanban view accommodates a matter card moving from any one status, which Rocket Matter calls “swimlanes,” to any other status. You could move a matter’s card directly from discovery to trial or flip back and forth between discovery and mediation a dozen times, if necessary. Rocket Matter built its Kanban boards with the flexibility to manage matters how you work.

In addition to managing your matter workflow visually, Rocket Matter’s Kanban view also lets you:

  • filter the displayed matters by primary the attorney;
  • view the total days a Matter has been in its current status;
  • filter the board to see matters by client;
  • filter the board by matter health (has “sat” in a status too long, based on timeframes you set); and
  • jump directly to a matter’s dashboard by clicking its card.

These boards, part of Rocket Matter’s robust legal project management platform, offer a visual snapshot of case statuses, promoting efficiency and collaboration with their easy-to-use, customizable layout.

Project Management and Powerful Reporting

Kanban boards are but one part of Rocket Matter’s strong toolbox of legal project management capabilities. Other project management-specific features available to Pro and Premier customers rely on the matter status to:

  • make calendar calculations unique to each status;
  • add custom tasks that appear when a matter reaches a status; and
  • display specific custom data based on the matter status.

These and other powerful automation capabilities rest on understanding and using matter templates.

Rocket Matter pairs advanced reporting and business intelligence along with these status-based workflows. As a Premier customer, dive even deeper into your matter and project management data with Rocket Matter’s Business Intelligence Module (BIM). With the BIM, your firm can review all types of data across matters, activities, contacts, and billing information. Using simple “drag and drop” steps, you can easily create reports that offer remarkable insights into your firm, its processes, case handling, and financials. Read this earlier article on Lawyerist to understand more about the BIM and how it can help you see more clearly.

Get Started with Kanban, Project Management, and Advanced Reporting

Rocket Matter offers an unrivaled combination of robust LPMS functions, project management tools, featuring user-friendly Kanban boards, and highly capable business intelligence reporting to draw meaningful, actionable conclusions to boost your business. If you want to build a better practice by elevating your firm’s productivity and strategic insight, visit Rocket Matter’s website to learn more about their comprehensive solution.

Measure What Matters with Lawmatics’ Custom Dashboards

Your legal practice produces abundant data from many sources. What happens when you have to search two or three places within a program or website to find what you seek? Or worse, when you must combine and massage information from various locations to see a complete picture of your business? Frankly, you’re less likely to retrieve and act on that information. Instead of illuminating and helpful, the experience becomes frustrating and time-consuming. And you can’t make informed decisions on data, even if you have it, because it’s not presented conveniently or timely.

Previously, a law firm needed a database or tech guru to sort through its data to craft meaningful, visual reports. Hiring such a person, or tasking the techiest staffer with that responsibility, leads to inefficiently cobbling together disparate data, eating time and money that could have been better spent serving clients.

Lawmatics knows this pain and created its Custom Dashboards feature to address the problem. With Custom Dashboards, you now have a way to see meaningful data, make an informed decision, and act promptly.

Custom Dashboards are the Place for Your Data

Custom Dashboards allow Lawmatics users (on the Team tier and above) to consolidate their firm’s metrics. Furthermore, customization tools let you pick the information that matters to your firm and display it in relevant ways.

Custom Dashboards serve as your firm’s new homepage, putting key data at your fingertips. System administrators, and authorized users, can view, create, and edit as many dashboards as they’d like. There’s no limit!

Building a dashboard is an easy and flexible “point and click” process. Lawmatics knows that each firm, and practice areas within a firm, rely on various data points to gauge business health. They haven’t tried to guess what yours are. Instead, they’ve taken a toolbox approach, allowing you to display what you want, how you want it.

Here’s a sample Custom Dashboard with data panels displaying values in several formats and a header dividing “top-level” numbers from marketing-specific numbers.

Users can easily drag Panels and Groups to relocate and resize them. Simply click, hold, and drag to move. Resize a panel by clicking on the panel’s corner, holding down the mouse button, and dragging to expand or contract the panel.

Building Dashboards Customized to Your Firm

Custom Dashboards can provide firm leadership with views on how areas of the business are operating, such as marketing, client intake, and billing. Depending on who creates a dashboard, that user may want to review marketing success, such as referrals and return on investment, team performance, or countless other metrics.

Examples of business metrics you could track on a dashboard include:

  • E-signature completion statistics
  • Upcoming tasks
  • Staff performance and productivity
  • Upcoming appointments
  • Progress towards established goals

Dashboards’ options and flexibility give you a holistic and clarifying view of what’s happening at your firm. All dashboards are visible firmwide to users with permission to create and edit dashboards.

A user builds a dashboard with four types of panels:

  • Text: This panel is the easiest to understand. It’s a simple note area. Use it for teamwide memos, inspirational quotes, or other messages.
  • Data: This panel displays information from myriad data sources. It could pull records from standard metrics (e.g., appointments, esigning activity, invoices, tasks, or time entries) or from a Lawmatics custom report.
    • Standard metrics behave similarly to Lawmatics’ existing analytics page, and offer basic calculations like new leads, conversion rate, cost per lead, and cost per client.
    • A custom report data panel can draw from either a custom report you create specifically for the dashboard or from custom reports your firm previously created; ones they already know and use.
    • Dashboards visualize data panels as number values (e.g., the total number of matches from a given custom report), pie charts, bar charts, and gauges. The choice of presentation rests with the dashboard’s creator.
  • Headers: This panel type divides a dashboard into sections with helpful labels for collections of text and data panels
  • Groups: Use this panel type to cluster several data panels together. Combine as many data panels as you like. Move them around as a unit for the perfect dashboard layout!

Get Started with Custom Dashboards for Your Firm

Custom Dashboards help keep everyone in the firm on the same path toward the same goal. How might you use Custom Dashboards?

  • A marketing specialist follows how many new leads the firm has and their potential value.
  • An intake specialist tracks new cases opened by practice area and engagement agreements returned.
  • An attorney keeps track of upcoming matter appointments and tasks.
  • A bookkeeper follows paid and outstanding invoice amounts for the month.

Whatever your practice area, you have numbers that mean success to you. Lawmatics’ Custom Dashboards make it easy to create and review the data that powers profitable results. Visit Lawmatics’ website to learn more about making the most of this new feature.

CosmoLex Trust Accounting is Anything but Basic

Do you know the largest source of client complaints about lawyers? Communication—unreturned calls, unanswered emails, etc. The second largest source of complaints? Money. More specifically, how attorneys handle their clients’ funds.

Law Firm Accounting Complexities

Accounting plays an essential role in any business. No matter the industry, a business tracks profit and loss, tax events, and other financial measurements. Law firms do all of that while also precisely accounting for receipts and disbursements on a per-matter basis.

In some respects, trust accounting—tracking the funds we receive from or on behalf of clients, but haven’t earned for ourselves yet—is easier than standard business accounting:

  • We don’t have to monitor profit or loss;
  • We don’t record depreciation of physical assets or amortization of intangible assets; and
  • We don’t worry about interest earned or tax events.

If law firms only had to worry about their trust account (also called an IOLTA, IOLA, or escrow account, depending on your jurisdiction), they might have it easier than a generic business or non-profit. Unfortunately, a lawyer’s trust account burdens exist in addition to general business accounting requirements.

Software Simplifies the Situation

Fortunately, the additional needs of trust accounting match what computers are good at:

  • Tacking client funds on a per-matter basis;
  • Matching each receipt or disbursement to supporting documents; and
  • Painlessly reconciling numbers between the firm’s electronic ledger, the bank’s reported amounts, and the trust balances for each matter.

General purpose accounting can do some, but not all, of this. Maybe it could hold “audit-important” documentation and reconcile between itself and the bank, but it lacks the core tools lawyers need. In the same way firms benefit from law practice management software to keep matters organized, firms need accounting software that understands trust accounts, matters, and their unique roles in legal.

The right legal-specific accounting software alleviates much of the stress.

CosmoLex Offers the Right Trust Accounting Tools

CosmoLex’s robust, approachable trust accounting makes it easy to record and report your trust account activity properly.

Leverage Tools to Do it Right the First Time

The money-centric client and disciplinary complaints mentioned above don’t stem from attorney malfeasance. Most disciplinary complaints result not from deliberate misappropriation but from negligence. A solution, like CosmoLex, that encourages (and can compel) good recordkeeping, promotes compliance and prevents problems.

If your firm relies on a “general purpose” accounting program and a separate matter management program for case information and billing, that split introduces unnecessary complications. Using separate programs creates a gap for human error to seep in. If you maintain both an electronic and paper calendar, and they disagree, you lose time determining which is correct. Similarly, no one should play a “financial telephone” game, relaying numbers between products and hoping no errors arise.

CosmoLex provides practice management and full, general ledger accounting in one place. Manage case details, bill clients, and track and reconcile business and trust accounts in one web-based, mobile-friendly product.

Beneath that single-source umbrella, CosmoLex:

  • Collects all necessary transaction reference information in an audit-ready fashion;
  • Separates trust account money and transaction activity by matter and client, preventing commingling of different clients’ funds;
  • Supports computer-printed checks to prevent duplicative check numbers or writing checks from the wrong account;
  • Guards against overdrawing not only the overall trust account, but also overdrawing any individual matter’s trust balance;
  • Allows you to “close the books” on a matter or time period to prevent further edits or alterations; and
  • Connects to your bank or financial institution to directly import transaction data for you to review and confirm.

Quickly Run Reports to Verify Accuracy and Completeness

Meaningful, actionable reports begin with good data. Quality reports depend upon quality bookkeeping. CosmoLex produces reports that keep you informed and compliant with jurisdictional obligations. Core, insightful reports include:

  • Trust Ledger Balance Report: This report, known to Canadian practitioners as a Trust Listing, shows trust balances for each client by matter, the last date of any activity, and whether the matter is open or closed.
  • Client Trust Ledger: This report is a mini bank statement for each matter. It shows credits and debits for the matter, complete with a running balance. If you have a single matter’s funds in multiple trust accounts, it also accommodates that variation.
A picture of a client trust account ledger showing transactions and a final zero balance
  • Reconciliation Report: This report compares the bank’s ending balance to your recorded ending balance. It also reveals uncleared transactions, such as uncashed checks.
  • 3-Way Reconciliation Report: This report builds upon the reconciliation report, showing the bank’s numbers, your trust account’s overall numbers, and client ledger numbers. 3-way reconciliation reports ensure that bank totals match trust account totals and that both totals agree with what matter-level ledgers report. Auditors love this report.

Best Practices Produce the Best Results

The fundamentals drive stress-free trust accounting.

  • Run the reports monthly and act on issues. Closed matters shouldn’t have trust balances. Investigate dormant accounts and uncashed checks. Relocate unassigned funds to their proper matter.
  • Know your audit requirements.
  • Keep records, including copies of deposit slips, canceled checks, and statements, for the relevant time period.

Make accounting more effortless by doing the right thing promptly with easy access to relevant, verified financial information. CosmoLex helps your firm’s trust accounting keep the proper records, meet jurisdictional and audit requirements, and generally run smoothly. Learn more and schedule a demo at CosmoLex’s website.

More Intake, Less Headache with Smarter Staffing Solutions from Get Staffed Up

Running a small law firm is hard. Between client work, administrative tasks, and business growth efforts, managing limited time and resources can be a challenge for even the best practitioner. That’s why law firm owners are turning to Get Staffed Up. Offering remote assistants ideal for client-facing administrative tasks, Get Staffed Up (GSU) finds the fit from the top 1% of degreed, professionals from Latin America and South Africa. Since Get Staffed Up was founded by two attorneys, they understand the unique staffing needs of law firms. GSU sets its services apart with their propriety match making process.

For any lawyer, getting the phones to ring and then the phones ringing is a challenge. That is why GSU offers Marketing Assistants and Intake Specialists.

Generating Leads

The time and energy you spend practicing law is time and energy you don’t have to run and grow your business. Adding a Get Staffed Up Virtual Marketing Assistant (VMA) to your team increases your bandwidth for marketing strategies. These proactive problem-solvers provide needed support and can work on a variety of tasks to bolster your marketing campaigns.

Reaching modern audiences requires creative, tech-savvy minds thinking on your behalf. Get Staffed Up’s VMAs are equipped with a wide range of digital marketing skills, and can help with anything from sending email newsletters to managing your podcast. Other potential marketing hats include:

  • Content Creator
  • Social Media Coordinator
  • Video Coordinator
  • Graphic Designer

Growing Your Firm

Even with the best marketing, a lackluster client intake process can ruin your efforts. New clients want to feel valued, without sacrificing attention to current ones. A Get Staffed Up Intake Specialist can help shoulder the burden by employing a customer-first onboarding process.

A Get Staffed Up Intake Specialist will work directly with you or your office manager, learning your existing procedures for client intake and helping streamline them. After mastering the details of your firm’s policies, they can address potential clients’ questions and concerns with a smile. Intake Specialists help with these crucial tasks:

  • Screen out bad prospects
  • Retrieve medical records
  • Refer incorrect prospects to your referrals and keep track
  • Keep your referral partners updated on matters they’ve sent you
  • Set paid consultations and take the money
  • Follow up with all prospects who are a great fit
  • Prep for each consultation
  • Keep track of all calls and prospects in the CRM

Confidently Delegate to Top Talent

Modern remote and hybrid work models allow you to hire diverse, qualified candidates wherever they are. Get Staffed Up makes the process even easier, bringing you top talent from around the world while managing HR and payroll for your virtual positions. Their meticulous vetting process identifies important qualities that ensure these professionals exceed expectations.

Get Staffed Up focuses on specialization in their recruitment strategy. Each assistant comes to you with a deep knowledge of their job responsibilities. As a result, you receive the highest quality candidates, dedicated exclusively to your firm and working the same hours as everyone else.

Get Back to What Matters

Get Staffed Up brings top talent to your doorstep and alleviates added stress on your firm. With their legal-specific Marketing Assistant and Intake Specialist positions, they have made it easier than ever to acquire and impress new clients. Learn more about what Get Staffed Up can do for you by going to the Get Staffed Up Website. See why customers call Get Staffed Up a “game changer” for their firms.

FirmPilot Pioneers a New Era in Legal Marketing with AI

If you have engaged a “law firm marketing agency,” you know that phrase can encompass everything from defining your firm vision and ideal client, to font and logos, to the technical mechanics of website building and ad buying. Maybe you’ve felt that the end goal—more prospects and, ultimately, more clients and more revenue, gets lost in the shuffle.

FirmPilot understands that feeling and has “flipped the script” on law firm digital marketing. They start with data instead of design.  By synthesizing data and marketing, FirmPilot provides law firms two benefits: hard numbers that give you a framework for decision-making and the ability to  turn reams of facts and figures into actionable marketing intelligence.

FirmPilot’s AI and Marketing

One AI strength lies in data analysis and summary. FirmPilot takes advantage of AI’s data audit and summary capabilities to analyze your competitors and automatically improve your firm’s marketing to attract clients. Traditional marketing firms rely on basic tactics, gut feelings, and many “manual adjustments” to tweak marketing campaigns. In contrast , FirmPilot uses cutting-edge AI to automate law firm marketing.

FirmPilot’s decision engine, which can modify search engine optimization (SEO) keywords, pay-per-click (PPC) ads, social media ads, and more, synthesizes two valuable data sources. FirmPilot not only looks at your own marketing data, it also looks at your top competitors’ data. The combined sources drive FirmPilot’s software to predict and deploy effective marketing to reach your ideal client. That data-driven, predictive algorithm is FirmPilot’s “secret sauce.” Instead of simply writing a website post, publishing it, and hoping for the best, FirmPilot precisely targets prospective clients with the highest conversion likelihood.

How FirmPilot Produces Results

Your existing client data powers FirmPilot’s AI. Think about what you know about your past and present client population. You know where they live, what concern brought them to you, the resolution they sought, and the resolution they got. Depending on the practice area, you may have insightful demographic data—married or single, number of children, financial well-being, etc. FirmPilot relies on this sort of data to profile and identify ideal, high-value clients.

Once FirmPilot’s software knows who it’s trying to find, the AI then reverse engineers where these lucrative prospects are searching online by studying the content and keywords of competitor law firms already attracting them. FirmPilot algorithms then suggest website edits, content optimization, and other steps you can take so that your firm appears prominently in search results when these would-be clients perform a web search.

These three legs of the stool—your data, FirmPilot’s intelligent recommendations, and the results they produce, work as a continuously improving system. The client-result data from your first set of changes informs future changes and so on. The AI makes ever-better recommendations by learning which content and tactics performed best. As you use it, FirmPilot constantly refines as retargets so that, over time, its lead generation delivers for your most profitable segments. Ultimately, FirmPilot’s AI-powered marketing engine starts with your existing client data and, through a series of finely-tuned iterations, attracts and converts prospects that drive law firm growth.

A New Marketing Approach to Law Firms

Many people think that marketing is all hunches and instinct, and there’s certainly some of that, particularly with visuals and word choice. But there’s plenty of data too, more now than ever before. Data tells marketers to air commercials for “product A” during evening news programs and “product B” during college football games. Data ties your web search for a product to the subsequent ads you see for that product, its accessories, and its competitors. FirmPilot’s technology marries sophisticated, AI-powered analysis to the needs of your firm’s marketing.

FirmPilot’s AI creates and optimizes marketing assets to achieve profitable results. Furthermore, its performance tracking mechanism, powered by continuous results analysis, gives unmatched visibility into the return on investment that FirmPilot brings to your firm.

Visit FirmPilot’s website to learn how modern, data-driven AI marketing benefits your firm.

Understanding Local Services Ads for Lawyers with Postali

Google launched Local Services Ads (LSA) in 2015, starting with home services-type businesses. Google made LSAs available to attorneys in 2021. Jim Christy, President of Postali, spoke with Zack Glaser, Legal Tech Advisor, about how law firms can use LSAs and their potential rewards and risks. 

LSA Primer 

LSAs differ from Google’s primary advertising tool, pay-per-click (PPC), in two ways. First, instead of displaying in line with organic search results, LSAs display above the traditional results list. LSAs are prominently set apart. Second, Google prices LSAs on a “pay-per-lead” model. 

Under a PPC model, which Google still offers and should have a place in firm advertising budgets, clicking the ad costs money, irrespective of what the user does afterward. Clicking the ad and closing the browser tab costs the same as a user clicking the link, spending an hour on the attorney’s landing page, and completing a contact form. 

The LSA model is different. Google does not charge the advertising attorney merely because a user clicked on the LSA. The user must contact the law firm. Only a successful connection costs money. 

Making LSAs Successful for Your Firm 

The LSA algorithm also differs from PPC in how Google chooses which LSA to display for a search. With PPC advertising, prominence flows from spending. Paying more puts the firm’s ad higher. In contrast, Google selects LSAs based on many factors, including user (i.e., star) ratings. A firm must have a particular number of Google reviews to be eligible for LSA inclusion (Google requires up to 5 reviews depending on profession & practice area). Beyond that, location, business hours, responsiveness, profile quality, and, of course, marketing budget, play a roll in an individual firm’s LSA ranking.

Pay Only for Leads, Not Clicks 

Google charges firms for contacts, not clicks. When configuring its LSA profile, the firm sets practice areas and geographies. If a user reaches out through the LSA but doesn’t match your practice area and geography, the firm can dispute the charge with Google and seek a refund. 

Unlike PPC ads, Google offers limited specificity concerning practice areas and keyword matching. Jim gave the example of a personal injury firm that only represents wrongful death matters. While PPC ads could tightly target this niche, LSAs could run too broadly (e.g., all personal injury searches). 

With LSAs, a firm may get calls that aren’t disputable but not a great fit, so they might pay the higher LSA cost. With PPC, Google charges the firm for every click, but the ad may get more desired exposure because of the additional specificity and targeting tools PPC has. 

Costs of LSAs 

When LSAs initially launched for attorneys, ad prices were relatively inexpensive and predictable. Both benefits are fading. For example, some specific personal injury locations, LSA prices have climbed 300% since 2021. In some categories, the return-on-investment of PPC ads may now exceed that of LSAs, even though LSAs promise higher quality leads. 

Using LSAs as a DIYer 

While Jim encourages firms to engage professional assistance when running PPC ad campaigns, LSAs are something a solo or small firm can experiment with on their own. For the inspired DIYers, Google’s LSA profile provides three tools. 

  • Category: The firm tells Google its areas of practice. Family law is a category, for example. The firm must have at least one category and can have more than one. Google also permits excluding categories, mediation, for example. That’s about the extent of LSA granularity. An attorney could seek auto accident injuries, but if the firm specialized in auto accident head injuries, LSAs could not be that specific. 
  • Budget: The firm must set its LSA budget weekly; that’s the only option. Google presents two options: Maximize Leads and Manually Set a Max Bid. Setting the budget to Maximize means the campaign uses the current market rate for that LSA placement to serve the LSA to the most viable users at the most viable time to optimize for getting leads. Setting the budget to Manual means that the firm controls the amount they are willing to spend per week, the price is still as variable as with Maximize, but fewer or no users may see it due to the price cap. 
  • Geography: This option controls who sees the ad based on a user’s state, county, city, or ZIP code. Users see LSAs based on their location when searching, so it’s possible firms may receive “out of area” contacts (e.g., if someone searches while at work versus home). 

Getting Started 

Jim advises that LSAs involve some strategy, and he’s happy to discuss strategy with you. Once the firm decides on a direction, “pulling the levers” is much simpler than Google’s PPC tools. The LSA area of Google search results is prime real estate. If you have not set up Local Services Ads yet, Jim encourages you to do so, even if you don’t intend to run ads immediately. 

To learn more about Postali and why you should use LSAs, visit their blog

Automate Beyond Algorithms with PatternBuilder MAX

While ChatGPT and other “consumer grade” generative AI tools fail to meet the needs of legal users, AI still plays a powerful time-saving role in law firm workflows. AI represents a tremendous opportunity for legal professionals to scale up their work. 

Scott Kelly, senior manager at NetDocuments, spoke with Zack about PatternBuilder MAX, NetDocuments’ first product in its ndMAX suite of generative AI tools. According to Scott, the purpose of PatternBuilder MAX is to take generative AI and build a “fit to purpose tool for legal.” 

Secure AI for Law Firms 

Hosted on Microsoft’s Azure platform, PatternBuilder MAX respects data privacy and meets compliance requirements like data sovereignty and GDPR. PatternBuilder MAX then builds upon this “standard issue” NetDocuments security with AI-specific protections. 

  • No company uses data entered into PatternBuilder MAX to train an AI model; 
  • Microsoft employees do not monitor and cannot access PatternBuilder MAX data; and 
  • PatternBuilder MAX enforces a zero-day retention policy on any information entered into it. 

For these AI actions, no data enters the public sphere. The team designed PatternBuilder MAX to put the needs of legal professionals first. 

Time-Saving AI for Law Firms 

Having established PatternBuilder MAX’s security bona fides, Scott walked Zack through a real-world scenario where PatternBuilder MAX saves a legal user an impressive amount of time. Even simple use cases bring tremendous value when pairing generative AI with your documents. 

AI summarizes a deposition. 

Scott played the role of a firm associate who called to prepare a deposition summary memo. Traditionally, this task required reading hundreds of pages and manually extracting key data points and facts. The process could take weeks. 

PatternBuilder MAX’s Deposition Summarizer Studio App cuts weeks to minutes. The app replaces hours of slogging with three simple steps: 

  1. Upload the deposition from your computer or select it from within NetDocuments. 
  1. Pick how long you’d like the summary to be from a list of options. 
  1. The Deposition Summarizer app produces a summary for your review. It notes facts like the deponent and deposition date. Most importantly, and more impressively, it summarizes the deponent’s actual statements, complete with citations to the source text (e.g., page 72, lines 1-4). 

Scott demoed one deposition document, but he said you could upload an entire folder of files from your computer or point the app at a folder in NetDocuments. The Deposition Summarizer would do each deposition in the folder. 

PatternBuilder MAX is more than a solution for a fixed set of problems.

The software market, even narrowed to legal software, overflows with vendors proclaiming new AI products and solutions. That’s part of the problem. As Scott stated, so much AI technology in legal is “just a solution.” A company creates it to meet a single identified need or a set of needs, and any customization or enhancement happens at the developer’s whim. 

PatternBuilder MAX provides pre-built apps to address common use cases, but also makes the full set of tools available to firms and departments to customize those apps to meet their specific needs and even create powerful applications of their own, all in a no-code environment.

Scott built the Deposition Summarizer app in 30 minutes. The build process is simple, much of it point-and-click. The “magic” lies in the prompt one gives the AI. Think of the prompt, in Scott’s words, “as like a set of instructions to a smart intern.” 

The tools Scott used to create his app are available to all PatternBuilder MAX customers. PatternBuilder MAX provides templates and templated apps, like the Deposition Summarizer, that you can use and modify out of the box. 

Approachable AI for Law Firms 

One of the key benefits of PatternBuilder MAX is that it enables you to securely and responsibly leverage documents your firm or department already stores in NetDocuments. If you have templates, samples, or model documents, PatternBuilder MAX can use those as guidelines for what a new document it creates should look like. This is critical to driving accuracy and ensuring outputs from AI are valuable.

Scott’s example starts with a new commercial lease agreement and asks PatternBuilder MAX to create a lease summary that follows the firm’s model lease summary. One can state the prompt PatternBuilder MAX relies upon as “do this to that.” Take the summary sample and summarize this new commercial lease, filling in the data requested in the summary with data from the new lease received. 

Much of what you’d like to automate with traditional document automation is fact-intensive, making predetermined logic extremely difficult. But you can predetermine the instructions you would give a smart human: “Here are examples from the past. Here are the new facts.” 

PatternBuilder MAX, the first of NetDocuments’ suite of ndMAX tools, lets you do “this” to “that” in every area of law. 

Getting Started with AI for Law Firms 

Visit to learn more about ndMAX and PatternBuilder MAX – plus see nine studio apps (pre-built apps included with PatternBuilder MAX) by requesting a demo. Some of the world’s largest law firms are utilizing PatternBuilder MAX and seeing incredible results. PatternBuilder MAX is now available globally.

Omnizant Makes Quality Websites Affordable with OneFirst Legal

Legal websites run the gamut from simple “electronic business cards” to richly interactive sites. However, building the site is not enough. A website is not a Field of Dreams; it’s not enough to build it and they will come. Success means site visitors ultimately become clients.

A Website to Meet Your Goals

Building and promoting a website often seems complex, expensive, and unnecessary to firms that earn most of their business from referrals. Understandably, if the firm derives over 90% of its business from referrals, leadership hesitates to spend $1,500 per month, or more, on a website, digital marketing, or search engine optimization (SEO).

Victoria Silecchia, chief marketing officer at Omnizant, sat down with Zack to explain why all firms need a professional website and how to create one affordably. OneFirst Legal, a new division launched by Omnizant on September 1, is the key to an affordable, modern website.

Fundamentally, a firm without a website or one that puts no effort into SEO finds itself at the mercy of chance and competitors. Attorneys running referral-based practices still need a professional web presence. It need not be elaborate, but it must exist. Nor does the site and its essential marketing need to cost thousands to create or maintain.

Prospects Do Research

Even referral-based practices must consider what information prospects find online when searching for a firm or attorney. Having a website means the firm controls its image, its first touchpoint with would-be clients.

Referrals will research the firm. The question is who controls the information they see. The firm may not care about its Google Business profile or reviews, but others will.

Affordable SEO Marketing Achieves Defined Goals

In addition to the website, OneFirst Legal collaborates with the firm on what Victoria termed “branded visibility,” a targeted form of SEO.

In this context, “good SEO” is not optimizing for better Google rankings for highly desirable and expensive keyword combinations like “car accident” and “New York City.” Instead, OneFirst Legal’s branded visibility concentrates on simpler and more meaningful goals, like ensuring the firm’s site is the top hit when someone searches specifically for the firm or attorney’s name.

Without a website and absent branded visibility, the top hit for a firm or attorney is often an aggregated attorney directory showing both the firm and its competitors side-by-side. In some cases, unscrupulous law firms may bid for their competitors’ names, paying web search engines to show the result “Smith Law Firm” higher in the list than “Jones Law Firm,” even when would-be clients expressly search for “Jones Law Firm.”

While Omnizant has helped law firms with full-service digital marketing capabilities since 2006, OneFirst Legal delivers the essential website tools a firm needs at a budget-friendly price.

OneFirst Legal creates and hosts solutions for solos and small firms wanting a modern, secure, and accessibility-friendly web presence. For firms of five attorneys or fewer, OneFirst Legal charges a one-time $199 setup fee and $199 per month after that.

OneFirst Legal designs its WordPress-based templates with flexibility and modularity in mind. Victoria likens their templates to prefabricated home blueprints. The design is tested, perfected, and quickly deployable. Website “floorplans” may be similar, but customization remains key. Continuing the analogy, each firm’s site has unique paint colors, siding, landscape, and furnishings.

OneFirst Legal understands that attorneys desire speedy results with minimal meetings. A firm can go from zero to launch in under three weeks, in five simple steps:

  1. Use the self-scheduling tool on OneFirst Legal’s website to grab 15 minutes. Learn if the OneFirst Legal approach suits your firm.
  2. Complete a single enrollment form to sign up.
  3. At the kickoff call and design meeting, 3-to-5 business days after enrollment, you select the site blueprint, practice areas, colors, and images.
  4. OneFirst Legal professionals customize your chosen blueprint with layered colors, retina image-grade photos, moving elements, and text.
  5. You review the website’s first draft 3-5 business days after the kickoff meeting, make any changes, and launch.

Creating Visibility for Your Modern Site

Once launched, OneFirst Legal handles monthly updates. They continually refine Google Business Profile optimization and branded visibility SEO. They work with the firm on review generation, ongoing postings, and site maintenance. OneFirst Legal does not limit support or update time.

Getting Started

Visit to see how affordable, vibrant layouts bring legal websites to life and how versatile templates work for different practice areas.

Keep Clients Plugged-in with the Case Status App

Clients have many options for contacting their attorney: phone, email, text, client portal, and more. This situation creates more places to check, eating time and delaying responses for the firm. 

Case Status solves this problem with tools to channel client communication through a focused mobile app. How does this differ from a practice management client portal? Immensely successful client adoption. While most portals go unvisited by clients (30% usage), Cases Status firms see 80% adoption of their mobile app. 

Six Benefits of an App-Based Client Communication Tool 

Paul Bamert and Jose Figueroa outlined six challenges facing law firms and how Case Status addresses them. 

Client Portals 

Most web-based practice management systems offer a client portal, but most are web-based. In contrast, Case Status provides a native mobile app for iOS and Android, which earned a 4.9 out of 5 rating from thousands of user reviews. With a mobile app, firms meet clients where they are; 93% of the five hours a day the average person spends on a smartphone, they spend in apps. 

Offering a client portal that clients use reduces scattershot client interaction and prevents time-consuming “case update” phone calls. Additionally, Case Status integrates with many practice management vendors, providing a single source of truth for information. 


With Case Status, a firm can automate repetitive tasks and communications. Jose demonstrated how a customizable in-app experience walks clients through their matter stages. With automated triggers, the firm provides client updates in-app. This includes scheduled “no-update updates” telling the client that the matter is in process, but nothing changed recently. Background updates boost firm efficiency, with one mid-size firm saving 366 hours in nine months and decreasing related inbound phone calls by 51%. 

Client Communication 

Clients choose their preferred approach—phone, email, text, or portal—causing craziness. The average firm takes 48 to 72 hours to respond to a client’s outreach. With Cases Status, the delay drops to 6.5 hours. How? Case Status firms channel all client communication to the mobile app. Funneling allows the firm to respond faster to client requests, improve its client communications, and exceed client expectations. 

All employees can read and respond to in-app client messages and send the client files and do this in a way that syncs with the firm’s existing practice management system while providing better security than email or SMS offers. 

Language Barriers 

8-9% of people needing legal services don’t speak English. In some client communities, the number exceeds 40%. Case Status uses Google’s Neural Machine Translation (GNMT) system to translate in-app messages in 138 languages. This works in both 1-to-1 messages, between a client and a firm employee, and 1-to-many, such as a templated message sent to many clients. GNMT allows an English-only attorney to read foreign language messages translated in real-time. GNMT translates both inbound and outbound messages. 

Client Satisfaction 

Law firms often guess what the client thinks. One-half of legal services providers fail to measure client satisfaction at all—the other half measure only at a matter’s conclusion. Systematizing client feedback, especially early in the representation, brings big wins in client referrals and reviews. 

With Case Status’ tools, the firm can ask the client to rate the representation on a scale of 1 to 10. Think of a bad rating as a “check engine light” for the matter. Learning of an unhappy client early gives the firm time to fix the problem. By analyzing client surveys, the firm discovers where its processes or communications failed and revises procedures to create a response playbook. For clients who rate the firm a nine or ten, that list tells the firm whom to solicit for online endorsements. 

Sustainable Growth 

A great reputation flows from providing great service. Case Status helps firms build sustainable growth by identifying happy clients, being front-of-mind with clients, and asking satisfied clients to write reviews or refer friends. Efficient communication leads to good client surveys that the firm can ask for reviews on Avvo and Google. The app also contains a referral button to send the lawyer’s electronic business card to friends and family. 

Getting Started 

If your firm wants to transform client engagement and meet clients where they are, visit to schedule a demo. 

Create Space in Your Day with CARET Legal Practice Management

Amy Reynolds, senior training specialist, walked Zack through CARET Legal’s new and improved features. Aimed squarely at helping smaller and mid-sized firms be productive, these features include an enhanced user interface, robust tools, and the latest in client communications.

Designed for Quick Access to Critical Information

Dashboard Views

The homepage shows user-customizable views of the day’s most important information alongside quick-access tools for frequently used commands. By default, users see their calendar, tasks, and email “above the fold.”

Global Searching

Click the magnifying glass in the header to begin a program-wide search. Type search terms and the program combs through everything, even Word and OCRed PDF documents.

Quick Add

The plus button in the header quickly creates new contacts, events, file notes, time entries, and more. With a pop-up-style window, you don’t have to leave what you’re doing when memory strikes. Instead, just click the plus, capture the information, and return to work.

Ubiquitous Time Capture

Attorneys know the importance of good timekeeping. All firms benefit from measuring how long it takes to complete a matter. CARET Legal helps by:

  • Letting users run up to ten timers for easy task switching;
  • Being able to start and stop timers from any device; and
  • Permitting the firm to set standard, user-selectable billing narratives for consistency.

Watch this portion of our conversation with Amy to learn about CARET Legal’s powerful user interface.

An End-to-End Solution

A robust user interface must be backed by capable, approachable features. The product delivers an end-to-end solution providing valuable calendar and email, task, and matter management tools.

Calendar and Email

All calendar and email functionality throughout the program integrates bi-directionally with Google Workspace and Microsoft 365.

CARET Legal’s calendar lets users:

  • Categorize and color-code appointments based on customizable event types;
  • Calculate dates, like statutes of limitation, forward and backward with simple math, accounting for weekends and holidays; and
  • Create suggested meeting attendees based on matter contacts.

With email, the integration is no mere “save to file” add-in for Gmail or Outlook. Instead, users directly connect their Google or Microsoft email, allowing full access to their inboxes and folders. Users can forward, reply to, and file emails, and attach and save documents. No flipping back and forth between an email app and CARET Legal required.


Task creation requires only a name. Everything else is optional, and the program auto-fills where possible. For example, if a user creates a new “quick task” with only a name, CARET Legal automatically assigns the task to that user and sets a deadline of 5 PM the same day.

Other helpful task-centric features include:

  • Task description fields permitting formatted text, hyperlinks, and multiple attachments;
  • The ability to customize statuses between “start” and “finish”;
  • Configurable alerts to the task assignee and others about overdue and completed tasks; and
  • Sub-tasks and task templates.


Matters are “home base” in CARET Legal. Each matter contains every CARET Legal feature in miniature, pre-filtered to the selected matter.

Within a matter, users can:

  • View financial information, including time entries;
  • View and edit contacts, custom fields, emails, events, and tasks;
  • Save and edit file notes, with support for formatting features like lists, pictures, tables, and hyperlinks;
  • Create, review, and edit documents with a web-based editor, zDrive, or the Microsoft Word plugin; and
  • Share those documents with clients via a client portal secured with multi-factor authentication.

Watch this portion of our conversation with Amy to learn about CARET Legal’s end-to-end toolkit.

Built for Modern Communication

CARET Legal furnishes two popular, client-facing, time-saving features: text messaging and intake forms.

Text Messaging

CARET Legal establishes a single virtual phone number for the firm. That one phone number applies to all matters in the system. To open a matter for texting, a firm user sends an outgoing message to the client and links that message to a matter. The system automatically ties the client’s texts to that initiating matter. Once begun, the text conversation is bidirectional, like regular texting.

Intake Forms

Intake forms are customizable questionnaires. For example, internally, call screeners might use them for leads. Externally, clients could supply matter-related information securely. Creating and completing forms feels familiar and approachable, like a web-based survey. When used externally, the client and firm can add information to the same intake. They could even walk through it together on the phone.

Watch this portion of our conversation with Amy to learn about CARET Legal’s communication tools.

Get Started

Learn more about CARET Legal and start a free trial at

Data Tables Make PatternBuilder Even More Versatile 

Scott Kelly, product manager at NetDocuments, sat down with Zack to discuss how PatternBuilder integrates with NetDocuments and to demonstrate a new customizable database feature called data tables. 

Scott emphasized that PatternBuilder is a toolkit for building and automating your firm’s needs. Traditionally, automation meant creating documents. Of course, PatternBuilder can do that. But it can do much more, such as collecting, storing, and manipulating data via data tables. It’s a toolkit your firm can leverage to create solutions that might otherwise require a separate product and fee. 

Watch the video below to see how PatternBuilder helps organize the data at the heart of your law firm. 

Workflow and Document Automation with PatternBuilder 

Scott gave the example of hiring an employee. When a company wants to hire a new employee, the law firm creates three documents: an employment offer, an I-9 immigration form, and a proprietary inventions agreement. Instead of doing each document manually, with a PatternBuilder app, a user walks through a custom workflow (a series of questions) and the app produces those three finished documents. 

PatternBuilder leverages its integration with NetDocuments to go beyond just offering to download final documents to your desktop. As part of the app’s workflow, PatternBuilder both creates the documents and files them within the appropriate client and matter in NetDocuments. As a result, you save time and all firm users can quickly access documents. 

Building a PatternBuilder App 

You can build workflow apps with PatternBuilder’s “no code” editor, create the questions you want, and place those fields in document templates. Question types include: 

Short textMoney
Long textDate
Number (Decimals)Time
Number (Whole)Upload image/file
Radio ButtonsRange
DropdownEmail Password
Yes/No (Boolean)Combobox
CheckboxesList Selector
Row Selector

PatternBuilder permits dynamic logic in its workflows too. This means workflow questions and the resulting final document include only relevant information. Scott’s example was the employment agreement. If a prospect were offered stock options, you would select that option in the guided interview. Only then does the app prompt the user to enter stock options information. Similarly, if the company doesn’t offer the prospect stock options, those provisions are absent from the final employment agreement. 

Use Loops to Collect Repeating Data 

Another powerful feature is loops. Think about collecting information from your clients. Sometimes you know the “maximum” amount of data there will be. For example, a person will have only one social security number. Other times, you have no idea of the maximum. How many children does a client have? How many properties does a business own? Loops exist for situations where the maximum is unknown. Scott’s example is the proprietary inventions agreement. The prospective hire may have no prior inventions, a few, or dozens. You can set up the PatternBuilder app to collect unlimited inventions. All inventions entered appear in the document. If there are no inventions, the app removes that entire section from the document. 

Additionally, all NetDocuments’ management, permissions, and version tools integrate seamlessly with PatternBuilder. Upon creating and filing the documents, the app applies the proper NetDocuments metadata and security to each. These new documents appear in relevant searches and filters without manual data entry. 

Screenshot of NetDocuments Data Tables

Sample Data Collection with Data Tables in PatternBuilder 

While documents are at the heart of PatternBuilder, the program isn’t limited to them. Data tables make collecting, storing, and using data effortless. 

Scott’s example is completing a “new real estate client” form via a PatternBuilder app. The app asks questions like in his document example above. The difference is that rather than producing documents, finishing the workflow creates both a new client and new matter in NetDocuments. 

Furthermore, collected data, like company name and address, and loops, like the client’s real properties, are stored in data tables. That information is then available for automating documents. You can create as many data tables as you like. You can edit them directly instead of through a form or interview. They hold the same question types as workflow apps described above. Finally, data tables are accessible via an open API to receive data from your law practice management system, Salesforce, and elsewhere. 

Get Started with Workflows and Apps 

Find out how PatternBuilder can replicate and automate your firm’s unique templates and processes, resulting in faster, higher-value client service by seeing a personalized demo. Book here:  

CosmoLex Extends its All-in-one with CosmoLex Websites 

Every business needs a website. Unfortunately, many law firms lack one, or if they have one, it serves no purpose beyond being a digital business card. Most firms want more, but time and other commitments preclude it. Fortunately, CosmoLex Websites makes creating and updating a powerful business website simple. 

It’s “Done for You” 

CosmoLex Websites operates on the “done for you” model. Your firm works with experts at CosmoLex to design and implement a modern, feature-rich website. There’s no need to hire or be a web developer, marketing strategist, or WordPress administrator. 

As Erica Birstler, VP of Product Communications & Support at CosmoLex, puts it, CosmoLex Websites, “take[s website development] off your plate and [you] have a great end result that can impact the growth of your business.” 

Watch the video below to see Erica walk Zack through a beautiful sample site demonstrating valuable website features and tight integration between the CosmoLex LPMS and a CosmoLex-created website. 

The Three Cs of a CosmoLex Website 

The value proposition of having an LPMS vendor build and maintain your website becomes apparent when you remember that the LPMS is a core source of contact information. Good customer relationship management is integral to effective legal marketing. Good marketing naturally involves the web. Having a website that feeds prospects into your LPMS is advantageous. 

CosmoLex Websites rests on the fundamental principles of clean design, credible content, and convenient features. 

Clean Design 

Say goodbye to bland, cookie-cutter law firm websites featuring people in suits and icons of courthouses and gavels. CosmoLex Websites ditches those stereotypes in favor of a clean, modern design that the firm selects to fit its image. 

CosmoLex employees work with your firm to distill your desires into a fresh business website with top-notch features like: 

  1. Mobile-responsive webpage layouts; 
  2. Easily found and click-friendly links for phone numbers and emails; and 
  3. Inclusive, accessibility-focused widgets for text size and spacing, tooltips, color, saturation, and on-the-fly language translation. 

Credible Content 

Your firm’s website is where potential clients learn about you without ever speaking to you. As prospects peruse your site, they form judgments about whether your firm fits their needs. CosmoLex Websites offers a library of website content, like blogs, articles, and explanatory pages, for you to choose from. 

You work with CosmoLex to select and customize content relevant to your target audience. CosmoLex makes available easily modifiable templates and sources of information. They have fine-tuned their curated content for heightened visibility through keyword and search engine optimization, improving your site’s placement in search results. 

Finally, no matter how perfect a firm’s website is on launch, all firms face the challenge of keeping their website current and relevant. CosmoLex addresses this issue with quarterly content update meetings to address site changes. 

Convenient Features 

A firm’s website is not only a marketing tool.  It can also help you serve existing clients. Because your website links directly to your CosmoLex LPMS, you can offer client convenience features: 

  1. Contacts: Create a web form that feeds information directly into CosmoLex. 
  2. Consultation: Set up a consultation button on your site so clients or prospects can schedule appointments via integrations with Calendly and Microsoft Bookings. 
  3. Pay Now: Offer clients the ability to pay via credit cards. Payments feed directly into CosmoLex.  You can classify the payment type (e.g., retainer or invoice) and link them to the appropriate client and matter. 
  4. Client Portal: Make available matter information you choose to clients, who can log in and review it when convenient. Sharable information includes invoices, documents, and calendar information. 

A Better Law Firm Website with Less Burden 

CosmoLex Websites alleviates the burden of designing, building, and maintaining a website. Its streamlined integration with a top LPMS vendor keeps vital information handy. Erica said her biggest passion is “to help lawyers run a better business.” As attorneys, you want to practice law and serve clients, not bury yourself in HTML, APIs, or SEO. 

Visit for a demo and free trial to see how a CosmoLex-based website helps your firm reach prospects, boost profitability, and focus on being a competitive player in the legal field. 

Thoughtful Attorney Marketing with Omnizant 

The phrase “digital marketing” encompasses many things and has changed over the last decade. 

Digital Marketing for Attorneys Evolves 

Marketing for legal services has a short history compared to other products and services. Before the 1970s, rules prohibited attorney advertising. And once permitted, many people saw things like TV ads and billboards as crass, even desperate. But public opinion changes, as do the methods for attracting its attention. While an ever-diminishing number of attorneys buy ads in the Yellow Pages, digital marketing spending grows by leaps and bounds. Every new or growing law firm needs a website to attract and inform potential clients. 

Fred Cohen, Founder and CEO of Omnizant, recalls that, a decade ago, when attorneys thought of their website, they imagined an online business card. More recently, they noticed that their firm website could be a powerful tool for client generation. But, in some ways, firms have now over-corrected, seeing all marketing as digital and neglecting traditional tools. 

Omnizant’s approach balances the traditional and digital functions of a marketing agency. Omnizant helps with positioning, messaging, and differentiation—traditional marketing functions, while blending in powerful digital capabilities for maximum visibility. As Fred puts it, “[Attorneys] have gotten past the idea that lawyers shouldn’t market or have an active web presence seeking clients.” 

Goals of a Law Firm Website 

When working with a firm on its website, Fred and his team aim to build a site that answers three foundational questions: 

  1. What unique value proposition and experience does the firm offer prospective clients? 
  1. How does the firm view its relationship with the client? 
  1. What is the firm’s approach to a matter? 

In answering each of these questions, the firm, with Omnizant’s help, tells a compelling story. The goal is to create a website that serves as a learning experience. Potential clients can then determine whether the firm is a good fit. 

In addition to a robust and purposeful website, Omnizant works with the firm to determine its target client and how to identify those prospects. As Fred says, a marketing agency should help drive relevant traffic to your website, not sheer numbers. Success is more than a high search engine optimization (SEO) rank. Law firms need a holistic approach to get your message in front of the right people to let them know you can help them. 

People shopping for legal services today are sophisticated consumers and know they have many options. When they select an attorney, it’s both an overt assessment (e.g., does the firm meet my stated needs) and subliminal, a practical and emotional decision. Communicate a cohesive branding message with words, imagery, and color to reach both sides. 

Automation is coming for marketing. This alarms some, given the rudimentary state of firms’ marketing efforts. While artificial intelligence (AI) grabs the headlines, many firms don’t have sound marketing fundamentals. Too few firms use customer relations management (CRM) software, pipeline tracking, or lead attribution software. These long-standing technologies are nascent, even in mid-sized firms. 

Once your firm has the basics in place, Fred says, then it’s time to think about marketing automation. The purpose of automated marketing efforts, such as “drip” campaigns specialized for a persona or client profile, is to keep the law firm “top of mind.”  

It’s hard enough to be a good lawyer without worrying about the minutia of what good marketing entails. Omnizant is a great partner for growth-minded firms, which it defines not as simply “more clients,” but rather “better clients” or “specific clients.” Their approach harkens back to tailoring the firm’s website and overall branding to attract clients that match its value proposition. 

Where to Start 

Holistic firm marketing may seem overwhelming, but Fred offered advice to get started even before you engage Omnizant or another agency. 

  1. Know what you are good at and passionate about. 
  1. Figure out what information you have available to share with prospects. 
  1. Don’t become obsessed with search engine ranking scores. Ranking improvements come with high-quality content. Long-form content, in the range of 4,000 to 6,000 words, generates more traffic. This is especially true with the advent of AI, which can flood search engines with short content. 
  1. Although long-form writing is advantageous, one should give finite responses to finite questions where possible. Be concise where appropriate. 
  1. Attribute website content to a specific author whenever possible. Search engines value authorship, proof that a human wrote the piece because it adds credibility and defends against a flood of AI-written dreck. Bylines add to the “authority of authorship” and improve the firm’s visibility in search results. 

Learn more from Zack’s chat with Fred by watching our video and visiting Omnizant’s website to grab their guide on search engine optimization for lawyers, or go ahead and get an SEO Audit.

PracticePanther Promotes Process Productivity with New Features 

PracticePanther, the comprehensive law practice management solution focused on small to medium-sized law firms, spends a lot of time listening to its users. This ongoing conversation helps it refine and expand its features to serve its growing customer base better. Recently, Jonathan Prosperi, product manager at PracticePanther, sat down with Lawyerist’s Zack Glaser to talk about their approach to product development and some of the changes rolling out to customers in the latest updates.

PracticePanther’s Approach 

PracticePanther works with clients and partners to ensure it’s building the best, newest, and most thoughtful features to empower law firms and help customers have a better, more complete experience. All the changes Jonathan highlighted emerged from his team’s conversations with end users. 

Product managers meet with users to know on-the-ground needs—no guesswork or ivory tower theorizing. Any PracticePanther client can request a meeting with Jonathan directly within the application. These meetings help people feel connected to the platform, be heard by the company, and know their ideas are going somewhere. 

The result? PracticePanther frequently updates their platform to enhance their user experience. In this instance, they implemented ways to make current workflows faster and increase control of matters and financials. Here, the team made simple but effective user enhancements that illuminate existing powerful tools. 

User Input Drives Feature Enhancements

PracticePanther’s workflow and interface improvements focus on activities, intake, matters, billing, and system performance.

Increased Visibility of Firm Activities 

With a new firm Activities screen, leadership can keep a watchful eye on their processes and efficiency with ease. PracticePanther’s Activities screen shows all tasks and events within the system. Previously users could set task due dates and mark them completed. Activities now show the completed date alongside the due date, making it easier to see firm productivity. Users can separate these two data points in the Activities window and view them side-by-side in columns.

Default Intake Form 

PracticePanther provides a new default intake form with “most requested” questions, so it’s immediately usable by new firms. Rather than leaving it up to the attorney to make a form, the platform lets users hit the ground running. When prospects complete the intake questionnaire, that information flows directly into PracticePanther. 

Flexibility is essential too. PracticePanther makes it simple to add and remove questions to fully customize the form to meet each firm’s needs.

Enhanced Matter Visibility 

PracticePanther has also added the ability to see the corresponding rate in the matters list. Each matter could, and still can, have its rate set by matter type or user. Customers can now see the rate in the matter list and the report tables. They can also quickly sort or filter by rate. 

Additionally, users can now archive matters. If a potential new client doesn’t convert or a matter is paid out the firm doesn’t completely lose the data. Previously, the only option was to delete matters. Now, users can easily look back at previous case information without cluttering their working dashboard. Archiving matters removes them from the active list without eliminating them from the system. It speeds up searches, removes unnecessary information from reports and filters, and declutters the user’s view.

Greater Billing Flexibility 

Daily or monthly billing rituals have been made easier with the updates to financial tracking and contact-level invoices in PracticePanther. 

For any matter, the unapplied dollar amount is money the firm holds in its operating account. This is cash it has received from a client for a matter, but not yet applied against that matter’s balance. With a recent change to the matter list, users can now see the unapplied amounts in the default view. Additionally, users can quickly determine which matters have earned and paid money that merely needs to be applied against an invoice. 

A second change to billing concerns contact-level invoices. When one client has multiple matters with the firm, is it preferable for the invoice to list matters by name or by matter number? PracticePanther employees and users hotly debated the topic, with about 50% on each side. So, developers did the sensible thing and allowed users to organize matters either way on invoices. 

Small changes like these permit users to work quicker in ways they want to work. 

Accelerated System Performance 

The final focus area for recent revisions is general system performance. PracticePanther sped up lots of little things. Each second saved may seem inconsequential in isolation. But you’ll notice the benefit with bulk operations like generating invoices—particularly during “rush hour” at the beginning of the month. Similarly, PracticePanther improved global search speed and the display and refreshing of data tables. For example, the data just snaps in when generating a report housing dozens or hundreds of clients. Snappy and seamless performance is one of those things that never makes the “cool feature” checklist, but users appreciate it every day. 

As Jonathan said, the folks at PracticePanther want to “make sure people feel good about using our software.” 

Check Out PracticePanther 

Our video conversation and the five items above highlight only a few of PracticePanther’s ongoing enhancements. If you’re a current user, visit their release notes section to learn what’s new and upcoming.

If you’re not already a user, learn more by visiting or contacting Jonathan at, who’d be delighted to hear from you. The ethos of PracticePanther comes through in listening to customers, continually improving the product in big and small ways that make a daily difference, and the words Jonathan closed with: “I take a lot of pride in connecting with people who care about our product. I want to know what they’re thinking about, what they want to see in the future, so I make myself available.”

Manage Client Travel Expenses with Uber for Attorneys in CloudLex 

CloudLex targets personal injury firms with handy features necessary for that practice area. Its focused tools set it apart in a generalist practice management market. 

Unique Tools for Unique Attorneys 

Specialty tools attract people who appreciate their focused nature, solving a finite set of problems exquisitely well. CloudLex’s distinctive approach shows in a testimonial highlighting one of its client firms. Rather than a traditional case study, Chad Sands, vice president of marketing, worked with customer Dan Schneiderman on something different. They prepared a video highlighting Dan’s personality, love of woodworking, and how he busied himself during COVID. 

Chad’s video showcases Dan in a non-traditional way, revealing two interests of his: woodworking and 3D printing. Similarly, CloudLex isn’t playing “follow the leader,” adding “kitchen sink” features, trying to be all things to all people. Instead, as Chad put it, they’ve “doubled down and are going deep in personal injury,” squarely “focused on plaintiff PI” enhancements. 

Needs of Personal Injury Firms 

Ease of use and quick access to information form the foundation of good PI firms. 


No one wants to spend weeks transitioning from one software product to another, building out matter-specific fields, and training staff on the new system. Thankfully, CloudLex fits the PI niche like a glove: 

  • It focuses on out-of-the-box usability. No firm employee needs weeks of training to be productive or spends hours customizing the software. 
  • CloudLex handles the firm’s onboarding and data migration. There’s no handoff to third-party consultants or burdening the customer with additional obligations. 
  • There’s no complex billing or accounting component to learn because those features are unnecessary in PI work. 
  • A timeline appears across the top of each matter page, mapping the case’s lifecycle. For example, users see essential information like the total number of days since case opening, incident date, intake date, the statute of limitations date, and other dates the firm deems valuable. 
  • The Expense Manager helps track internal costs and track client expenditures. 
  • The Settlement Calculator manages demands and offers in one place, showing attorney and plaintiff recovery for each offer and counteroffer. 
  • Quick Links allow users to move swiftly between events, tasks, contacts, notes, and photos. 
  • The global sidebar offers speedy access to searching, text messaging-like connections to clients and staff, notes, and emails. It also houses CloudLex’s newest tool, Uber for Attorneys. 

Uber for Attorneys: Adding a New Tool to the Repertoire 

Being “100% dedicated to plaintiff PI” means solving problems that don’t arise in firms focused on other practice areas. 

Sudden and unexpected mobility impairments are a client experience uniquely tied to personal injury. For example, an automobile accident might eliminate a person’s mode of transportation. An injury could prevent one from safely operating a motor vehicle or comfortably navigating public transit, if available. Clients still have appointments with doctors, attorneys, courts, and others. 

CloudLex built a tight integration with Uber into its practice management product for that reason, to help personal injury attorneys serve a need particular to their clients. 

The Firm-side Experience 

Without leaving CloudLex, an attorney can order an Uber ride for a client, with all the options one expects from Uber. Opening Uber for Attorneys reveals three tabs: 

  • Address Book: The address book holds Uber pickup and drop-off locations, including user-saved, frequently used addresses. 
  • My Trips: This tab tracks past, ongoing, and upcoming Uber rides. 
  • Book a Trip: This tab contains the heart of the new functionality. Here a user can: 
    • Tie a ride to a matter or an intake; 
    • Enter a party or contact for pickup; 
    • Enter the reason for the ride, which later appears on invoices and trip history; 
    • Enter a pickup address manually (which can be saved to the address book), select one from the address book, or from frequently used prior locations; 
    • Select a ride type; and 
    • Request a ride either immediately or scheduled for later. 

Once the ride is requested and accepted, the firm receives a notification in CloudLex and can follow the ride’s progress under My Trips, including complete driver information as in native Uber apps. 

The Client-side Experience 

After the firm requests a ride, the client receives a web link via text message. Clicking that link opens the native Uber app on the client’s smartphone, allowing the client to track the ride as if they’d ordered it themselves. When completed, the ride is saved in the history section of the client’s Uber app with a $0.00 charge. 

A Complete Integration for a Complete Experience 

When Chad says, “Everything we do is catered to [personal injury-]specific areas of practice,” he means delivering these robust experiences to solve problems that PI attorneys face. With Uber for Attorneys, the firm maintains one place to request and track rides, view receipts, and record expenses against matters. Clients get seamless access to needed transportation in the familiar Uber app, with their costs covered. Uber for Attorneys brings technology and automation to serve attorney and client needs simultaneously. 

Watch Chad and Zack discuss CloudLex’s PI-focused tools, and Uber for Attorneys in particular, in the video below. 

A Unique View of PI Attorneys 

Additionally, CloudLex is creating a new publication highlighting personal injury attorneys. This periodical, The Trial Lawyer’s Journal, is dedicated to the “idea of celebrating justice.” It focuses on the lives and day-to-day business of attorneys working on personal injury cases. TLJ will examine work-life balance and give readers a glimpse into the community of PI attorneys. 

CloudLex plans to release the first volume this summer, with over 130 pages, featuring incredible artists, photographers, and in-depth interviews. Grab a preview edition today on their website at

Track and Bill Time with New LawPay Pro

It’s easy to assume that a company we’ve known for years does only that thing we first knew them for. Attorneys know LawPay as the preeminent payment processor for law firms. LawPay is expanding its offerings to include invoicing, trust accounting, time tracking, and expense tracking.

These new LawPay Pro features will “round out your billing management,” according to Leiasa Horanic, senior product manager at AffiniPay. LawPay continues to offer the features you know and love. The added tools of LawPay Pro put more relevant information and actions in one place.


LawPay Pro expands on the existing “Quick Bill” feature with the ability to create invoices with individual line items in five easy steps:

  1. Select a contact to receive the bill or create a new contact directly from the invoicing screen.
  2. Optionally, select a case to attach to the invoice. You can invoice without adding cases.
  3. Select the bank account you want the funds deposited into.
  4. Set the payment terms and due date.
  5. Add line items to the invoice. Each line item has seven fields:
    • a) type of entry, which can be a time entry, expense, or flat fee amount;
    • b) the date for that item;
    • c) activity type, chosen from a customizable list;
    • d) note or description;
    • e) the hourly or flat rate;
    • f) the quantity, such as the number of hours; and
    • g) whether the item is non-billable.

Saving the invoice creates a draft for the user to preview and then send to the contact. The invoice includes payment options the firm makes available in LawPay. The firm can set the default text for the message accompanying the invoice, which users can edit on a per-message basis.

The contact receives the invoice via email, with a PDF version attached, and can click a “pay now” button or pay by scanning a QR code. Clicking the email link or scanning the QR code takes the contact to the payment page for that specific invoice rather than the firm’s “generic” LawPay page, saving the firm additional tracking and reconciliation work.

Finally, LawPay Pro allows firms to record payments on behalf of contacts, like when a client calls with a credit card to pay an invoice. LawPay notes how each invoice is paid, so the firm can look back and see which clients pay by which method. And, of course, invoices can be paid from a trust account.

Trust Requests

With LawPay Pro, the firm can issue new trust requests and trust replenishment requests. When making a trust request, the user answers six questions:

  1. Select a contact to receive the trust request.
  2. Enter the amount requested.
  3. Enter a due date.
  4. Select a trust account to receive the deposited funds.
  5. Optionally, allocate the received funds to a particular case.
  6. Enter the email text to accompany the request. The firm can set default text.

From the client’s perspective, the experience upon receiving the trust request is similar to receiving an invoice.

The Billing tab is the central place to track the statuses of invoices and trust requests. Users can see whether the recipient has viewed the invoice or trust request email. Each invoice and trust request has a complete history of when it was created, sent to the client, paid, and by what method.

Time and Expense Tracking

Entering the Time and Expenses

LawPay Pro includes time and expense tracking, so users can enter events and record expenses as they occur. At month’s end, the firm can generate an itemized invoice for the contact.

Expense entry is handled similarly to time entry, except users can attach receipts to expenses. At any point, one can go to the Billing tab and select Time Entries or Expenses to see all open and invoiced time entries or expenses.

Invoicing from Recorded Time and Expense Entries

At billing time, go to the Billing tab, then Invoices, and click Create Invoice. LawPay Pro prompts the user to select a contact and then a case. Once the user selects a case, all non-invoiced entries, both for time and expenses, associated with that case appear as “pre-filled” line items. The user can change any line item or add items not previously entered. Finally, the user can include a discount, either by dollars or percent, off the invoice.

More “It’d Be Great If” Features

For current LawPay firms, Pro is a superset of the existing product. In addition to the new billing tools, LawPay Pro enhanced the payments, contacts, and reporting features.


LawPay Pro’s Payments tab contains a running list of all transactions. Users can filter by bank account, both operating and trust accounts, see open invoices and trust requests on a per-client basis, and collect payments from clients who phone in credit cards or who use offline payments.


The Contacts tab benefits from the added invoicing features of LawPay Pro. Contacts can link to cases for basic tracking cases associated with a given contact. Time tracking also benefits from this linkage since most lawyers think of entering time for a case rather than a contact, especially for any having two or more cases. The contact’s billing tab is the gem. It displays a contact’s entire trust history, trust requests, invoices, trust allocations, and scheduled automatic payments in one place.


LawPay Pro builds on LawPay’s current reporting infrastructure. New or improved reports for Pro include:

  • an aging invoice report showing overdue invoices;
  • an accounts receivable report;
  • a monthly transactions summary;
  • a trust account summary;
  • a trust account activity report; and
  • a user time entry report.

See It All on the Dashboard

LawPay Pro’s dashboard, available on the Home tab, pulls everything together and gives users an overview of the firm. This one-stop-show shows key firm metrics regarding invoices, transactions, and time entries. To learn more about LawPay Pro, visit

LawPay Pro Demo

TimeSolv Enhances Profitability with Advanced Features in the Cloud

TimeSolv is a web-based legal billing solution, backed by 20 years of experience, focused on doing it right. As CEO Raza Hasan explains, TimeSolv is “selling a solution for a law firm to get paid more, to get paid faster, and make it easy for them to get this done.”

TimeSolv approaches invoicing with three specific goals, and the technology and automation to make them happen. TimeSolv defines success as maximizing the “three pillars of profitability”:

  1. Increased revenue to the firm;
  2. The firm getting paid faster; and
  3. Easy-to-use software, making 1 and 2 possible.

Increased Revenue

Increasing revenue need not mean working more hours. TimeSolv equips firm leaders with tools to motivate employees under five principles:


Managers can set goals and targets for each employee and track those targets daily, weekly, and monthly. Targets include measures like total hours worked, billable hours worked, and average hourly rate.

Controls are highly granular. For example, a team member could see the number of hours he’s entered, but not the total billable value of the hours, because he has permission to see hours but not the billing rate.

TimeSolv Dashboard Screenshot


TimeSolv possesses robust incentive management, a godsend feature for firms with complex origination and crediting structures. Its fee allocation and commission calculation are second-to-none. One can credit an originating attorney, responsible attorney, supervisors, and working attorneys.

Such capable incentive management, like split origination, is rare. It’s a hefty feature for a web-based program to offer. “You don’t have to do anything extra in Excel.,” Hasan promises.


Accountability is built into TimeSolv and is driven by something lawyers generally hate to contemplate: time entry. But, as Hasan reiterates, it’s best for firms to have a time-tracking policy and to use technology to enforce it.

Every business has an expense tracking policy. Unless it’s a solo practice, a firm member can’t spend company money without accountability. Hasan says in a law firm, time is more valuable than money “because you can never get it back.”

Have a firm-wide time entry policy and enforce it. For example, all time must be entered before leaving for the day. Or all time for the prior week must be in by 9:00 a.m. the following Monday. The firm administrator can enforce the policy and report on compliance via TimeSolv’s Missing Time report, one of many reports and dashboards available.

Happy Clients

Hasan says, “You can’t exceed expectations if you don’t set expectations.” The best way to properly set client expectations is to tell them what will happen, in what order, when, and for how much.

TimeSolv provides a powerful planning tool called Legal Project Management to set out the actions or events in a matter, their order, the responsible individual, and a budget for each action. It’s connected to the matter billing and, if desired, to TimeSolv’s client portal, so the client can view case progress in real-time.

Permitted users see what tasks or stages are complete and whether, down to individual tasks, things are on budget.

Knowing Your Strengths (or Flat Fee Billing)

After a few months of using TimeSolv’s features and reporting, the firm can see results. Robust reporting presents a unified picture of what work the firm completes most profitably. Knowing those strengths can inform marketing strategies. Firms gain abundant clarity through project management and tracking over time.

Get Paid Faster

TimeSolv’s Zero AR eliminates the tedium and aggravation of invoicing with three simple steps.

Automatic Payment Authorization

When signing a client to a new engagement, TimeSolv sends the client a letter (or email) offering to set the client up on automatic payments via a credit card or bank account.

Automatic Emails

Then, when the firm creates an invoice for a client who authorized automatic payments, the client is emailed the invoice. That email also says that the “on-file” payment method will be billed automatically within five days unless the client objects. The client receives another email when the automatic payment is charged.


The system above quickly tells the firm which matters or clients have a dispute or something to discuss.

With many other invoicing systems, there’s often a three-month delay between attorney work and receiving payment.

TimeSolv’s Zero AR reduces the process to five weeks. The attorney records work in month one. That work is invoiced in the early days of month two and paid within five days of invoicing. Zero AR removes a minimum of a month from the invoicing cycle, eliminates payment receipt and recordation headaches. It makes it easy for clients to pay, and alerts firms early to possible “problem” clients.

Efficient Software

Collecting good data to make informed decisions requires the firm to have systems and software that make things like time entry compliance, budgeting, and reporting easy and efficient. TimeSolv lives at this nexus. And, while TimeSolv began life in 1999 as a desktop-based time tracking and invoicing program, it was rebuilt as a web-based app seven years ago, adding many practice management features to its arsenal, such as:

  • Microsoft 365 connectivity;
  • Document storage, both natively and via integrations;
  • eSignature capabilities;
  • CRM features via a partner company in the ProfitSolv family;
  • Document automation;
  • Conflict checking; and
  • Task management.

Experience and Nimbleness

TimeSolv is a fast and feature-rich web application well-served by a 20-year heritage in the legal market. It addresses complex feature needs like split-billing and split-origination that many programs lack. In addition, TimeSolv is the only online product that automatically converts data from TimeSlips, PCLaw, and Tab3, giving users complete access to historical billing information.TimeSolv remains focused on helping lawyers make themselves more profitable. Start a free trial today at

TimeSolv Product Demo

Check out Zack’s demo with TimeSolv’s CEO Raza Hasan to learn more about how TimeSolv can increase profitability.