About Ruby

Ruby: Virtual Receptionists for Law Firms

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Lawyerist Rating for Ruby


Rating Breakdown

Our Rating: 4.5/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.


Product Details

Services Offered
  • Virtual Receptionist
  • Chat
Software Integrations
  • Clio Manage
  • Clio Grow
  • MyCase
  • Rocket Matter
  • Nextiva
Additional Languages
  • Spanish

Core Features

For Virtual Receptionists & Outsourced Staffing, the following are essential features, and you should therefore expect to see a check in every box in this section.


Free Trial

Live Receptionist

Although they are called "virtual" receptionists, the person who answers the phone is, in fact, a real person who can use your customized greeting, request information according to your instructions, make warm transfers to you, or take messages.

Appointment Scheduling

You can give your receptionist access to your calendar or scheduler so they can book appointments for you.

Client Intake

A virtual receptionist service can be a partner in your intake process rather than only and ask questions and gather information according to your intake script.

Outbound Calls

Some virtual receptionist services will make calls for you in order to relay basic information such as confirming an appointment, providing directions to your office, or making referrals.

Free Local or Toll-Free Phone Number

You may prefer to use a different phone number to help you track your callers, or a toll-free number to make it easier for some people to contact you.

Live Chat

We're using live chat to mean chat plus a team to respond to inquiries, as opposed to a chat tool you can use to respond yourself.

Chat Tool

With a chat tool you can add a chat box to your website so that visitors can chat directly with you or your firm staff when you are available.


A chatbot is an automated messaging tool for automated communication with visitors to your website or within commonly used messaging apps like Facebook Messenger. Some are essentially a guided form, while others might use AI to answer more complex questions.

Call Routing

With call routing you can direct incoming calls based on criteria you set. For example, you could send existing clients directly to the lawyer handling their matter. Or distribute potential client calls evenly among intake staff. Or just send calls to your virtual receptionist after hours.

Voicemail Transcription

Your phone service can transcribe your voicemails using text recognition software so you can read your messages instead of listening to them.

Call Recording

"This call may be recorded for quality control purposes." Only if you want to, of course.

Call Analytics

Use information about your calls to identify patterns, calculate the ROI of your marketing efforts, and improve your client service.

Text Messaging

Send and receive text messages using your business phone system.

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Back Office Betties


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Frequently Asked Questions

What is the price of Ruby?

Ruby offers three types of plans: Reception, Chat, and Bundled. Reception plans start at $235/month for 50 minutes. Chat begins at 10 chats for $135/month. Bundled plans combine the two; your choice of a Reception plan plus a 20% on a Chat plan.

What services does Ruby provide?

Ruby offers virtual receptionist and live chat services.

Will I need to port my number?

No. Porting is available, but not required.

Will Ruby work with my CRM?

Ruby works with Zapier, which is you best bet to reach a CRM. It also integrates with Clio, Rocket Matter, and MyCase.

Does Ruby offer bi-lingual services?

Yes, Ruby offers Spanish language support.

Does Ruby have an app?

Yes, the app provides one-touch access to messages and calls.

Is Ruby focused on the legal field?

No. Ruby has worked with the legal field for years, but serves other industries too.

What are Ruby's hours?

Ruby receptionists are available 24/7/365.

Does Ruby offer virtual assistant services?

No, Ruby does not offer virtual assistant services.

Is Ruby good for solos?

Yes, Ruby offers distinct services with easy pricing and is simple to set up.

Additional Details about Ruby

Text from Your Business Number

With the Ruby app you can send and receive text messages from your business phone number.

Appointment Confirmation and Outgoing Calls

Ruby can call potential clients to confirm upcoming appointments (i.e., remind them to show up) or make other outgoing calls. For example, if you need to reschedule a bunch of appointments, you can have Ruby make those calls for you.

Custom Intake Forms and FAQs

You can have your receptionists collect information from callers. And if your callers often have the same questions, you can give Ruby your answers so they can help your callers.

Known Callers

You can sync up your contacts from your iPhone or Android phone, and Ruby can greet known callers personally.

24/7 Live Reception Hours

Now that Ruby has extended their live reception hours, attorneys who focus on quick responses to potential clients (any time of day) have another solid option to review. Keep in mind, however, that while this service may expand the pool of potential clients you have access to, you will likely want to take advantage of the custom intake forms and call scripts to help filter down to the most promising options.

Who Ruby is for

Ruby is a good fit for most small law firms—especially those that already use Clio, MyCase, or Rocket Matter. However, it’s an especially good fit for busy lawyers who need to change their status and call-handling instructions throughout the day. Now that Ruby has extended its chat and receptionist hours to round-the-clock, it is an even better option for attorneys who don’t want to miss any potential client calls.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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