About

MeanPug: Digital Marketing for Lawyers

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Lawyerist Rating for MeanPug

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Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

4.3/5

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare MeanPug Similar Products

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Scorpion Marketing

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Frequently Asked Questions

What is the price of MeanPug?

Naming a number for a design and marketing firm is difficult because customer needs vary widely. The vendor estimates $10,000 to $60,000 for website design and development, depending on firm size, practice areas, and site features.

Is MeanPug familiar with Law Firm Marketing?

Yes, they focus exclusively on law firms, particularly personal injury and business transaction work.

Does MeanPug offer SEO services?

Yes. Visit the SEO for Law Firms page to learn more about specific offerings.

Does MeanPug offer exclusivity?

No. MeanPug does not offer exclusivity.

Can MeanPug build my website?

Yes. Visit the Law Firm Website Design and Development page to learn more about specific offerings.

Does MeanPug offer link building?

Yes. The vendor will help with a backlink strategy. Indeed, they contrast their approach to backlinking for SEO with “link schemes” offered by some SEO companies, which backlink in bulk, but to poor-quality content.

Will MeanPug: Digital Marketing for Lawyers help my firm with non-digital marketing?

Yes, the managed law firm offering can include TV, radio, and OOH (out-of-home) marketing services.

Can MeanPug manage my social media?

No. They can provide content for social media and manage social media advertising, but not “be the firm” on social media.

Does MeanPug handle PPC and other digital ads?

Yes. Learn more about their options at the Law Firm Digital Advertising page.

Does MeanPug help with content marketing?

Yes. Visit the Law Firm Content Marketing page to learn more about specific offerings.

Additional Details about MeanPug

Branding for Law Firms. Many people want to start the branding or marketing process by thinking about what something looks like: a website, brochure, or business card. MeanPug doesn’t start there. Instead, the firm’s personality, values, and mission drive how MeanPug helps shape its materials.

Website Design and Development. This is where many minds first go when thinking of modern marketing, but MeanPug starts this process once values and vision are defined. They possess extensive experience creating stylish, attractive, and functional law firm websites. The vendor eschews the typical “snap together” approach of templates, “drag and drop” building, and proprietary hosting software. While those techniques save money short-term, they dramatically limit long-term flexibility. Click here to learn more about MeanPug’s approach to design and development.

Content Marketing. MeanPug understands that good content drives website traffic and search engine rankings. Experts help the firm craft web page organization and content to inform visitors and increase search visibility. The vendor’s focus on the legal space and two practice areas within legal, personal injury and business transactions, means that its writers, editors, and web admins understand how to tap into the firm’s vast legal knowledge and authority. They work with firm members to ensure their expertise shines through to potential clients visiting the site. Think of the experience as an interview, where writers and editors transform firm members’ knowledge into explanations, articles, and blogs, customized and coded for search engines. The firm reviews any piece, with complete editorial control, before publication.

Search Engine Optimization (SEO). SEO drives much of what gets published and how designers organize a website. As MeanPug says, “SEO is arguably the most important facet of your law firm’s digital marketing strategy since it encompasses visibility, traffic, and the technical health of your site.” A good SEO strategy raises the firm’s website in Google and other search engine results. Good SEO means the difference between the firm appearing “above the fold” or “below the fold” when one searches for “personal injury attorney in XYZ city.”

Assuming the firm wants more than a mere “internet business card” website, and it must if it’s investigating digital marketing assistance, then SEO is vitally important. Well-performing SEO increases website traffic, which increases leads, which increases revenue. MeanPug handles the full range of SEO: local, on-page, off-page, and technical. When done well, $1 spent on SEO returns approximately $5 in revenue to the firm.

Advertising. Often, people think of internet advertising as annoying interstitial ads covering the article or interrupting the video one visited the site to see. But really, the best advertising reaches a prospective client when they’re in the market for the firm’s services.

MeanPug assists in several ad categories:

  • Display ads (images and videos linking back to the firm’s website);
  • Programmatic ads (an algorithmic method of placing ads timely in front of a target audience);
  • Search ads (paid placement in search results or space surrounding the results list);
  • Native ads (sponsored posts or “advertiser-driven” articles);
  • Social media ads (e.g., Facebook, Instagram, or LinkedIn); and
  • Online video ads (e.g., YouTube).

A typical digital advertising campaign costs $1,250 to $10,000+ per month, depending on selected services. Visit MeanPug’s digital advertising page to read case studies and learn each ad type’s pros and cons.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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