MeanPug: Digital Marketing for Lawyers

Branding for Law Firms

Many people want to start the branding or marketing process by thinking about what something looks like: a website, brochure, or business card. MeanPug doesn’t start there. Instead, the firm’s personality, values, and mission drive how MeanPug helps shape its materials.

Website Design and Development

This is where many minds first go when thinking of modern marketing, but MeanPug starts this process once values and vision are defined. They possess extensive experience creating stylish, attractive, and functional law firm websites. The vendor eschews the typical “snap together” approach of templates, “drag and drop” building, and proprietary hosting software. While those techniques save money short-term, they dramatically limit long-term flexibility. Click here to learn more about MeanPug’s approach to design and development.

Content Marketing

MeanPug understands that good content drives website traffic and search engine rankings. Experts help the firm craft web page organization and content to inform visitors and increase search visibility. The vendor’s focus on the legal space and two practice areas within legal, personal injury and business transactions, means that its writers, editors, and web admins understand how to tap into the firm’s vast legal knowledge and authority. They work with firm members to ensure their expertise shines through to potential clients visiting the site. Think of the experience as an interview, where writers and editors transform firm members’ knowledge into explanations, articles, and blogs, customized and coded for search engines. The firm reviews any piece, with complete editorial control, before publication.

Search Engine Optimization (SEO)

SEO drives much of what gets published and how designers organize a website. As MeanPug says, “SEO is arguably the most important facet of your law firm’s digital marketing strategy since it encompasses visibility, traffic, and the technical health of your site.” A good SEO strategy raises the firm’s website in Google and other search engine results. Good SEO means the difference between the firm appearing “above the fold” or “below the fold” when one searches for “personal injury attorney in XYZ city.”

Assuming the firm wants more than a mere “internet business card” website, and it must if it’s investigating digital marketing assistance, then SEO is vitally important. Well-performing SEO increases website traffic, which increases leads, which increases revenue. MeanPug handles the full range of SEO: local, on-page, off-page, and technical. When done well, $1 spent on SEO returns approximately $5 in revenue to the firm.

Advertising

Often, people think of internet advertising as annoying interstitial ads covering the article or interrupting the video one visited the site to see. But really, the best advertising reaches a prospective client when they’re in the market for the firm’s services.

MeanPug assists in several ad categories:

• Display ads (images and videos linking back to the firm’s website);
• Programmatic ads (an algorithmic method of placing ads timely in front of a target audience);
• Search ads (paid placement in search results or space surrounding the results list);
• Native ads (sponsored posts or “advertiser-driven” articles);
• Social media ads (e.g., Facebook, Instagram, or LinkedIn); and
• Online video ads (e.g., YouTube).

A typical digital advertising campaign costs $1,250 to $10,000+ per month, depending on selected services. Visit MeanPug’s digital advertising page to read case studies and learn each ad type’s pros and cons.

MeanPug is a digital marketing company focused on personal injury firms and business/transactional firms. They work with firms of all sizes, from solos launching a new firm, to mid-sized firms seeking expansion, up to large firms wanting a single source for marketing, media, and outreach.

Review a portfolio of MeanPug’s representative clients here.