Sample Keynotes
Turning Global Trends Threatening the Legal Industry Into Opportunities
Change is coming. While it’s futile to argue over robot-lawyers and impossible to predict the future, there are changes in progress that are likely to profoundly affect the future of law. The more practiced we are at anticipating possible futures, the better we can adapt to these inevitable changes. We can change our mindset from confronting challenge to embracing opportunity. This presentation will highlight how five global trends will impact the legal profession and how lawyers can act now to capitalize on these opportunities
Creating a Client-Centered Business
For hundreds of years, lawyers have served as civic steward, upholding justice and the rule of law. Law can be a truly noble profession. While lawyers remain critically important to civil society, the old model of practicing law in inherently lawyer-centric. It turns out this isn’t a great business model! We can do better. We can build better firms. We can provide better services and live better lives. We’ll show you a vision for what the small firm of the future might look like–and why it will thrive in a new customer-centric economy.
Sample Workshops
The First Step in Building Your Strategic Marketing Plan
Participants will roll up their sleeves and start their strategic marketing plan. Marketing is all about knowing what to say, who to say it to, and where to say it. Participants will start by getting clear on their target audience. They will work in small groups to discover more about their target audience and how they can use that information to build a strategic marketing plan. Next, they will think through the typical journey of a potential client and how this impacts where and what we say to potential clients to help them decide whether to hire us.
5 Financial Metrics You Need to Know
Are you making decisions about your firm based on your gut? If you’re like many attorneys, the answer is “unfortunately.” Attorneys somehow convinced ourselves we don’t know or understand accounting and finances and so we delegate the financial management of our practice to someone else. In this interactive workshop, participants will learn 5 financial metrics that matter and what to do with that information.
I teach a class for new law students on professional development. Each year, I ask Stephanie to be one of my guest lecturers during the semester because I know I can count on her to be engaging with the students and I know her advice will be exactly what they need to hear. She can take a basic topic like interviewing skills and put a fresh spin on it. We always get such positive feedback from our students after she speaks
Amy McCarthy
Director of Professional Development & Career Strategies at GSU College of Law
Selected Speaking Engagements
The Small Firm Roadmap
Iowa State Bar Association
Attorney Coaching: Tips, Tools, and Technology
Legal Marketing Association (Southeastern Chapter)
Calculating Damages and Just Compensation
NBI Seminar
Avoiding Common Pitfalls Into Litigation
Campbell & Brown’s Real Estate Broker Program
Trends Impacting the Practice of Law
CLE CEO Strategic Forum
Creating a Vision for Your Law Practice
Atlanta Bar Association Young(er) Lawyer CLE
Keeping Clients Happy
GSU Solo Practice Workshop
Stop Being Busy; Start Being Productive
Decatur CoWorks
Changing the Way You Think About Client Engagement
Cobb County Trial Lawyers
What Solo-Small Firm Success Looks Like
Colorado CBA-CLE Solo/Small Firm Conference