You know you need a website in your law firm marketing toolbox. However, what comes next isn’t always straightforward.
At a minimum, your website is your calling card. Clients can find your address, phone number, and practice areas. They can confirm you’re a legitimate business when they Google you. (They will Google you.)
Your site is also a marketing tool to post blogs, videos, accolades, and testimonials.
In its most aspirational form, your website is a client-centered hub. You could turn your website into a one-stop-shop for client education, with a portal for clients to get updates on their cases. (For inspiration, see our latest Best Law Firm Websites contest.)
Before you go big, start with just getting a site up, so your clients don’t think you’re a scam shop. We go into more detail on how to get started with your website in our Complete Guide to Law Firm Website Design.
Now that you have the foundations of how to market your law firm, let’s talk about running your new law firm on your own.