Ideal Client
When lawyers start their firm, it’s tempting to take anyone who walks in the door. You’re trying to establish yourself, build up a base, and get money in the bank. We get it.
But, by cramming in every client who asks for your services, you’ll end up with clients who drive you bonkers, and worse, you won’t use your top skills.
Think of it another way. Imagine a music teacher who specializes in private guitar and piano lessons.
If a potential student walked in who wanted to learn the trumpet and the teacher said yes, both teacher and student would struggle through the lesson. Everyone would be stressed, and the horn player wouldn’t learn what they needed.
You can avoid this stress by identifying the type of client who dovetails with your skills, preferences, and area demographics.
You can figure out your ideal client by reading more here.
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