Episode Notes

Lawyerist Lab member Tyler Inkster discusses targeting the right clients, leveraging the most powerful referral sources, niching down, and the value of content marketing with Stephanie Everett.

For more information about marketing strategy, read our Complete Guide to Law Firm Marketing.

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Thanks to Smith.ai, TextExpander, Rankings.io, and Back Office Betties for sponsoring this episode!If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!

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Last updated July 28th, 2022