Lawyerist Lab member Tyler Inkster discusses targeting the right clients, leveraging the most powerful referral sources, niching down, and the value of content marketing with Stephanie Everett.
For more information about marketing strategy, read our Complete Guide to Law Firm Marketing.
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Sam Glover is the founder of lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.
Stephanie Everett is the CEO of Lawyerist, where she leads the Lawyerist Lab program and our Partnerships team. She is the co-author of the bestselling book The Small Firm Roadmap Revisited and host of The Lawyerist Podcast. Stephanie inspires growth in her team, her family, and her community.
Tyler Inkster is a founding partner of Langlois Konrad Inkster LLP in Ontario, Canada. As an avid Lawyerist Podcast listener, he joined Lawyerist Lab in 2020 with the goal of improving his practice with fixed fee experimentation and an enhanced customer service experience.
Last updated March 17th, 2023