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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
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Omnizant is a full-service digital marketing company that serves all sorts of law firms. Although they offer entry-level packages that start at $199/month (as of this review), they also handle much more comprehensive marketing efforts for lawyers with higher budgets.
Yes. Omnizant only handles law firm marketing.
Yes. Their marketing philosophy stems from a solid organic SEO base. They offer on-page SEO, linkbuilding, content marketing, technical SEO, and a host of other products intended to increase your law firm's visibility.
Although it is not always necessary, Omnizant does offer exclusivity in certain cases, and in particular markets.
Yes. Since Omnizant bases their marketing efforts on organic SEO, they like to start with building the law firm's website.
Yes. They offer thoughtful, white-hat linkbuilding techniques that are intended to increase your firm's visibility and authority.
No. At the time of this review, Omnizant does not do mailing campaigns or bilboard design. However, in a broader sense, they do help with firm branding, including logos, and letterhead.
Yes. Omnizant can and will manage your firm's social media campaigns.
Yes. Although Omnizant's focus is on organic SEO, they are a Google certified partner and will manage your law firm's PPC ad campaigns.
Yes. Omnizant has US based lawyers writing content for their clients. The amount of content writing will vary, but it is an important part of their marketing process.
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