Episode Notes

In this week’s episode, we talk with attorney branding specialist Nicole Abboud about the benefits of tailoring your firm to meet the demands of a growing millennial clientele.

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Your Hosts

Sam Glover

Sam Glover is the founder of lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.

Aaron Street

Aaron Street is the co-founder Lawyerist and co-author of the bestselling book The Small Firm Roadmap Revisited. Aaron is a true innovator, leading the business growth and vision. His career passion is building thriving culture- and impact-driven companies.

Featured Guests

Nicole Abboud

After practicing for several years, Nicole left the practice of law to establish my video branding agency, Abboud Media. The company focuses on using video marketing and legal podcasting to help lawyers share their stories, build name recognition, and attract business. She is also currently an adjunct professor at El Camino College where she educates the minds of college students, specifically in the areas of business and law. Before starting her branding agency, Nicole ran her own practice, the Law Office of Nicole Abboud, where she helped clients navigate the legal and business processes involved in creating and maintaining a successful brand. Previously, she had worked as an attorney with John M. Gantus and Associates. Nicole is also a speaker. She speaks at conferences, on panels, and conducts presentations on topics like Millennials in the legal profession, the future of the legal profession, women in the law, and building a personal brand and becoming a thought leader.

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Last updated March 16th, 2023