Spotlight Branding Highlights
A suite of services. Spotlight Branding offers social media, web design, web content, monthly e-newsletters, video FAQs, and blog writing services. Services can come packaged or individualized on a one-off or recurring basis depending on your needs. If these services sound like the same services offered by every other SEO and digital marketing firms, it’s because they are. What differentiates Spotlight Branding is its strategy and approach.
Content first. With everyone competing for that enticing top Google search spot, the journey to numero uno can be fierce, unrelenting, and expensive. Spotlight helps you see the forest through the trees. With an emphasis on your unique brand, they help you put content that people want to see on your website, and they focus on presenting your practice as an authoritative, credible expert in your field. This should attract potential clients and earn meaningful, curated referrals.
Branding, not SEO. The journey with Spotlight Branding begins with a consultation call. This makes sure the partnership is a good fit. Next, a dedicated Personal Brand Manager meets with the firm. They are the point of contact throughout the entire process. They will get to know the practice and they can create bespoke, exclusive content. Lastly, they will put systems in place to build the brand and to maximize referrals. And they’ll build marketing plans toward people, not algorithms.
Things You Might Want to Know
Focus on results. Sometimes, certain marketing metrics and approaches can feel like speaking a foreign language. Spotlight Branding wants firms to focus on results instead. Its team focuses on more referrals, better clients, increase the ROI in other marketing efforts, and develop an expert reputation for firms. Spotlight Branding doesn’t focus on vanity metrics, such as the number of users, page views, and other numbers that are easily manipulated. It will track where referral sources come from, increase client lists, get clients that are more suited to the practice and ready to go, and build out the brand.
Free resources. Getting started with marketing and brand building is a daunting and overwhelming process. Accordingly, to familiarize clients with the basics to help build a solid foundation, Spotlight Branding offers a ton of free resources. This includes a podcast, whitepapers, videos, worksheets, and infographics. With these resources, firms can acclimate themselves with the marketing world with relative ease.
Who Spotlight Branding is For
Spotlight Branding is best suited for solo attorneys and small firms who are looking to create an online brand, rather than focusing simply on leads and rankings. Attorneys who are seeking a collaborative partner in their marketing plans will benefit the most from working with Spotlight Branding.
Spotlight Branding offers a fairly unique approach to online marketing, but its services are a bit of a collaborative effort. Spotlight Branding will help create authoritative content and put the law firm’s brand out there, but it’s up to firms to develop a network and showcase their expertise. Attorneys who are willing to take an active role in their firm’s marketing efforts and content creation will get the most out of Spotlight Branding’s strategy and services.
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