Back to Top

About Spotlight Marketing & Branding

Spotlight Marketing & Branding Review: Marketing for Lawyers

Lawyerist Rating for Spotlight

i

Rating Breakdown

Our Rating: 4.2/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

4.2/5

Overview
Featured Rating
More

What is Spotlight Marketing & Branding?

Spotlight Marketing & Branding is a full-service digital marketing agency that works exclusively with solo and small law firms. They help their clients get more leads, more clients, and better clients. They know that the best clients for most law firms come through referrals, and they’ve built marketing systems that help their clients get more of them. They’ve got marketing options that make sense for law firms of all sizes.

Starting Cost: Custom

Pros
  • Content Marketing Focus
  • Comprehensive Marketing
  • Focused on Legal
Cons
  • No Offline Advertising
  • Not Exclusive
  • Lots of Attorney Involvement
Overview
Featured Ratings
More

Spotlight Marketing & Branding Review: Marketing for Lawyers Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

Overview
Featured Rating
More

Spotlight Marketing & Branding Review: Marketing for Lawyers Video

Compare with Other SEO Services & Marketing Agencies Products Download the Field Guide

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare Spotlight Marketing & Branding Similar Products

Select another product to compare:

Spotlight Marketing & Branding

4.2/5

Pros
  • Content Marketing Focus
  • Comprehensive Marketing
  • Focused on Legal
Cons
  • No Offline Advertising
  • Not Exclusive
  • Lots of Attorney Involvement

GNGF

4.3/5

Get Noticed Get Found Logo
Pros
  • Comprehensive Marketing
  • Great Education Product
Cons
  • Not a Quick-launch
  • Lots of Attorney Involvement
Read GNGF Review

LawLytics

4/5

lawlytics logo
Pros
  • Focused on Legal
  • Affordable
  • DIY
Cons
  • Not Exclusive
  • Lawyer doesn't own website
  • Not SEO Focused
Read LawLytics Review

3.1/5

Uptime JurisPage
Pros
  • ["You own website","Focused on Legal","Affordable"]
Cons
  • No Offline Advertising
  • Not Exclusive
  • Not SEO Focused
Read Review

Frequently Asked Questions

What is the price of Spotlight Marketing & Branding?

Due to the personalized work that goes into each individual attorney's project, pricing varies depending on your needs. So, Spotlight doesn't have set prices for its services. As you can imagine, one attorney may want more robust services than another. As such, their prices will vary based on the package, the type of services you want, and the amount of maintenance you need after everything goes live.

Is Spotlight Marketing & Branding familiar with Law Firm Marketing?

Spotlight Branding works only with lawyers and law firms. Their skilled and experienced professionals are familiar with the challenges and needs that go along with building an online presence for lawyers. This includes ethical concerns and the unique difficulties attorneys face when marketing their services online.

Does Spotlight Marketing & Branding offer SEO services?

Yes. As part of their full-service legal marketing services, Spotlight Branding offers various SEO services.

Does Spotlight Marketing & Branding offer exclusivity?

At the time of this review, Spotlight Branding does not offer practice and jurisdiction exclusivity.

Can Spotlight Marketing & Branding build my website?

Yes. They can build websites. In fact, at the time of this review, they display a website portfolio on their own site.

Does Spotlight Marketing & Branding offer link building?

No. At the time of this review, Spotlight Branding does not offer link building services to its clients. They focus more on content marketing and what they call the Loop.

Will Spotlight Marketing & Branding help my firm with non-digital marketing?

Spotlight Branding does not offer non-digital marketing, but they do offer video production, and even podcast production as part of their content marketing campaigns.

Can Spotlight Marketing & Branding manage my social media?

Yes. They will help their legal marketing clients manage their social media.

Does Spotlight Marketing & Branding handle PPC and other digital ads?

No. They are focused more on content marketing and grassroots visibility.

Does Spotlight Marketing & Branding help with content marketing?

Yes. This is what Spotlight Branding specializes in. All of their services and efforts are focused on content marketing.

Additional Details about Spotlight Marketing & Branding

A Suite of Services

Spotlight Marketing & Branding offers social media, web design, web content, monthly e-newsletters, video FAQs, and blog writing services. Services can come packaged or individualized on a one-off or recurring basis depending on your needs. If these services sound like the same services offered by every other SEO and digital marketing firms, it’s because they are. What differentiates Spotlight Marketing & Branding is its strategy and approach.

Content First

With everyone competing for that enticing top Google search spot, the journey to the top can be fierce, unrelenting, and expensive. Spotlight helps you see the forest through the trees. With an emphasis on your unique brand, they help you put content that people want to see on your website, and they focus on presenting your practice as an authoritative, credible expert in your field. This should attract potential clients and earn meaningful, curated referrals.

Branding, Not SEO

The journey with Spotlight Marketing & Branding begins with a consultation call. This makes sure the partnership is a good fit. Next, a dedicated Personal Brand Manager meets with the firm. They are the point of contact throughout the process. They will get to know the practice and they can create bespoke, exclusive content. Lastly, they will put systems in place to build the brand and to maximize referrals. And they’ll build marketing plans aimed to reach people, not algorithms.

Focus on Results

Sometimes, marketing metrics and approaches feel like speaking a foreign language. Spotlight Marketing & Branding wants firms to focus on results, not jargon. Its team concentrates on more referrals, better clients, increasing the ROI in other marketing efforts, and developing an expert reputation. Spotlight doesn’t emphasize vanity metrics, such as the number of users, page views, and other easily manipulated statistics. It will track referral sources, increase client lists, get clients that are more suited to the practice and ready to go, and strengthen the brand.

Free Resources

Getting started with marketing and brand building is a daunting and overwhelming process. Accordingly, to familiarize clients with the basics and build a solid foundation, Spotlight offers a ton of free resources. This includes a podcast, whitepapers, videos, worksheets, and infographics. With these tools, firms can acclimate themselves with the marketing world with relative ease.

Who Spotlight Marketing & Branding is for

Spotlight Marketing & Branding is best suited for solo attorneys and small firms looking to create an online brand, rather than focusing simply on leads and rankings. Attorneys seeking a collaborative partner in their marketing plans will benefit the most from working with Spotlight Branding.

Spotlight Marketing & Branding offers a fairly unique approach to online marketing, but its services are a collaborative effort. Spotlight will help create authoritative content and put the law firm’s brand out there, but it’s up to firms to develop a network and showcase their expertise. Attorneys who are willing to take an active role in their firm’s marketing efforts and content creation will get the most out of Spotlight’s strategy and services.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

Ipad featuring field guide pdf

Spotlight Marketing & Branding Community Reviews

4.2

Based on 0 Ratings

0
0
0
0
0
Write a Review

Leave a Review

Learn the Latest from Our Partners and Community