Episode Notes

Todd Herman’s book, The Alter Ego Effect, offers a tool for getting more out of “the six inches between your ears,” as he likes to say. In this episode he explains what the alter ego effect is, and how to use an alter ego to overcome your biggest challenges.If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!

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If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? Check out our coaching community to see if it's right for you.

Your Hosts

Sam Glover

Sam Glover is the founder & CTO of dashboard.lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and is the host of the weekly Lawyerist Podcast.

Aaron Street

Aaron Street is the co-founder and CEO of dashboard.lawyerist.com, the largest online community of solo and small firm lawyers. He is the co-author of the bestselling book The Small Firm Roadmap and is the co-host of the weekly Lawyerist Podcast.

Featured Guests

Todd Herman

Todd Herman has been helping ambitious achievers do hard things since Justin Bieber was a baby (1997 if you’re not a belieber). He’s built peak performance development systems and been a strategist for ambitious entrepreneurs, athletes, and leaders who want to achieve wildly outrageous goals. He’s helped clients reach the Olympic podium, build multimillion-dollar companies, and more importantly master their inner game so they enjoy the process on the way to victory. The Boston Globe called him, “a sports training superstar” and he’s been featured in over 1,000 media platforms. His signature business performance system, 90 Day Year, has been named the world’s top leadership and skill development program—twice!

Todd is the author of the WSJ bestselling book The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. He lives in New York City with his wife and three young children, and is currently the world’s worst ukulele player, but working on it.

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Last updated June 28th, 2022