Episode Notes

In this episode with Erik Pelton, we talk about his trademark law practice, including some in-depth conversations about his client onboarding and marketing systems and his communication philosophy.If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!

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Sam Glover

Sam Glover is the founder of lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.

Aaron Street

Aaron Street is the co-founder and CEO of dashboard.lawyerist.com, the largest online community of solo and small firm lawyers. He is the co-author of the bestselling book The Small Firm Roadmap and is the co-host of the weekly Lawyerist Podcast.

Featured Guests

Erik Pelton

Erik Pelton is the founder and managing attorney at Erik M. Pelton & Associates, a boutique trademark firm that helps businesses build and protect strong brands. A former USPTO trademark examiner, Erik has been making trademarks bloom since 1999 when he launched his firm focusing on exceptional service and flat fees. In 2020, Erik became an adjunct professor at Howard University School of Law in Washington, DC, where he manages the school’s trademark clinic. Erik is also the author of Building a Bold Brand and hosts the Tricks of the Trade(mark) podcast.

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Last updated June 28th, 2022