Episode Notes

In this episode with powerlifting badass Shannon Montgomery, we talk about the differences between building a business around a brand versus building a brand around your business. We also talk about social media influencing and how to create a niche doing something you love.

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Your Hosts

Sam Glover

Sam Glover is the founder of lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.

Aaron Street

Aaron Street is the co-founder Lawyerist and co-author of the bestselling book The Small Firm Roadmap Revisited. Aaron is a true innovator, leading the business growth and vision. His career passion is building thriving culture- and impact-driven companies.

Featured Guests

Shannon Montgomery

Shannon Montgomery is an intellectual property and small business lawyer who works primarily with health and fitness professionals, doing what she likes to call getting their businesses “legally fit.” Her goal is to help other people improve their lives by helping them build their dream businesses.

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Last updated March 17th, 2023