Episode Notes

In this episode with Mark Britton, we talk about how he started Avvo, his vision for the company, and how it changed over the years. Mark also shares his thoughts on rating lawyers and how he would advise the next startup hoping to rate lawyers.If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!

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Your Hosts

Sam Glover

Sam Glover is the founder of lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.

Aaron Street

Aaron Street is the co-founder and CEO of dashboard.lawyerist.com, the largest online community of solo and small firm lawyers. He is the co-author of the bestselling book The Small Firm Roadmap and is the co-host of the weekly Lawyerist Podcast.

Featured Guests

Mark Britton

Mark is the founder and former CEO of Avvo (www.avvo.com), the world’s largest community for legal guidance and services. Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel (IACT) and Expedia, Inc. (NSDQ: EXPE). In this position, Mark oversaw all finance, accounting, strategy, corporate development, legal, human resources and government relations functions for the IACT companies, including Expedia, Hotels.com, Hotwire, Classic Custom Vacations and Interval International. Mark was also Expedia’s first general counsel and a long-time Board member of Orbitz Worldwide (NYSE: OWW). He currently serves as a Strategic Director at Madrona Venture Group.

With Avvo’s success, Mark regularly speaks around the country on technology, consumer and legal issues. His media appearances include ABC’s Good Morning America, Fox Business News, CNN Money and Dow Jones MarketWatch. Mark also received Ernst & Young’s “Entrepreneur of the Year” Award in 2015 and was previously named a “Seattle Top 25 Innovator” and “Tech Titan 2.0” by Seattle business magazines. Upon his retirement from Avvo in 2018, Above the Law called Mark “the person who most disrupted law this decade.”

Mark received his law degree from George Washington University. He holds a degree in finance from Gonzaga University. Mark has also taught finance for Gonzaga and serves on the university’s Board of Regents.

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Last updated June 28th, 2022