Lab coach Ryan McKeen about the components of a business strategy and how to put one together to create a firm you’re proud of.
Thanks to Lawmatics, Postali, Rankings.io, and TextExpander for sponsoring this episode.
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Stephanie Everett is the CEO of Lawyerist, where she leads the Lawyerist Lab program and our Partnerships team. She is the co-author of the bestselling book The Small Firm Roadmap Revisited and host of The Lawyerist Podcast. Stephanie inspires growth in her team, her family, and her community.
Aaron Street is the co-founder Lawyerist and co-author of the bestselling book The Small Firm Roadmap Revisited. Aaron is a true innovator, leading the business growth and vision. His career passion is building thriving culture- and impact-driven companies.
Ryan McKeen is a Strategy Coach at Lawyerist. He is also a co-founder and CEO of Connecticut Trial Firm, LLC. Every day, Ryan represents individuals against multi-billion dollar corporations that are focused on profits, not people. Ryan grew up middle class. He has dedicated his life to putting the law in plain English. Ryan has maintained the ABA Top 100 blog A Connecticut Law Blog for over 13 years. He has written more than 1,000 posts and his work been validated by the Connecticut Supreme Court in Bysiewicz v. DiNardo. He has published multiple books, including the best-selling Tiger Tactics: Powerful Strategies for Winning Law Firms and Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.
Last updated March 20th, 2023