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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
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A suite of services. Spotlight Branding offers social media, web design, web content, monthly e-newsletters, video FAQs, and blog writing services. Services can come packaged or individualized on a one-off or recurring basis depending on your needs. If these services sound like the same services offered by every other SEO and digital marketing firms, it’s because they are. What differentiates Spotlight Branding is its strategy and approach in using those services.
Content first. With everyone competing for that enticing top Google search spot, the journey to number one can be fierce, unrelenting, and expensive. Spotlight helps you see the forest through the trees. With an emphasis on your unique brand, they help you put content that people want to see on your website. They focus on presenting your practice as an authoritative, credible expert in your field, which should attract potential clients and earn meaningful, curated referrals.
Branding, not SEO. Your journey with Spotlight Branding begins with a consultation call. This makes sure you’re both a good fit for each other. Next, you’ll meet your dedicated Personal Account Manager. He or she will be your point of contact throughout the entire process. They will get to know you and your practice, and can create bespoke content, just for you. Lastly, they will put systems in place to build your brand and to maximize your referrals. And they’ll build your marketing toward people and not algorithms.
Due to the personalized work that goes into each individual attorney’s project, pricing varies depending on your needs. So, Spotlight doesn’t have set prices for its services. As you can imagine, one attorney may want more robust services than another. As such, their prices will vary based on the package, the type of services you want, and the amount of maintenance you need after everything goes live.
If any of this sounds intriguing, you should contact Spotlight for a free consultation. There, you can learn more about available pricing and packages. If you’re going for the whole package of their services, you can expect to spend about $1,000 per month, on average.
Focus on results. Sometimes, understanding certain marketing metrics and approaches can feel like understanding a foreign language. Spotlight Branding wants you to focus on results instead. Its team will try to get you more referrals, better clients, increase the ROI in other marketing efforts, and develop an expert reputation for you. Spotlight Branding doesn’t focus on vanity metrics, such as the number of users, page views, and other numbers that are easily manipulated. It will help you track where referral sources come from, increase your client list, get clients that are more suited to your practice and ready to go, and build out your brand.
Working with lawyers exclusively. Spotlight Branding works only with lawyers and law firms. Their skilled and experienced professionals are familiar with the challenges and needs that go along with building an online presence for lawyers. This includes ethical concerns and the unique difficulties attorneys face when marketing their services online.
Free resources. Getting started with marketing and brand building is a daunting and overwhelming process. Accordingly, to get you familiar with the basics, and help you build a solid foundation, Spotlight Branding offers a ton of free resources. This includes a podcast, whitepapers, videos, worksheets, and infographics. You should be able to acclimate yourself with the marketing world with relative ease.
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