Spotlight Branding is a digital marketing services company that focuses on making you an unforgettable lawyer by crafting a premium brand for your firm. Their unique approach to web design, content, and legal marketing takes a people-first approach rather than focusing solely on search engine rankings. Instead, they opt to make their clients authoritative and memorable. They build law firm content with an eye toward driving more referrals, creating repeat business, and attracting high-quality clients.
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A suite of services. Spotlight Branding offers social media, web design, web content, monthly e-newsletters, video FAQs, and blog writing services. Services can come packaged or individualized on a one-off or recurring basis depending on your needs. If these services sound like the same services offered by every other SEO and digital marketing firms, it’s because they are. What differentiates Spotlight Branding is its strategy and approach in using those services.
Content first. With everyone competing for that enticing top Google search spot, the journey to number one can be fierce, unrelenting, and expensive. Spotlight helps you see the forest through the trees. With an emphasis on your unique brand, they help you put content that people want to see on your website. They focus on presenting your practice as an authoritative, credible expert in your field, which should attract potential clients and earn meaningful, curated referrals.
Branding, not SEO. Your journey with Spotlight Branding begins with a consultation call. This makes sure you’re both a good fit for each other. Next, you’ll meet your dedicated Personal Account Manager. He or she will be your point of contact throughout the entire process. They will get to know you and your practice, and can create bespoke content, just for you. Lastly, they will put systems in place to build your brand and to maximize your referrals. And they’ll build your marketing toward people and not algorithms.
Due to the personalized work that goes into each individual attorney’s project, pricing varies depending on your needs. So, Spotlight doesn’t have set prices for its services. As you can imagine, one attorney may want more robust services than another. As such, their prices will vary based on the package, the type of services you want, and the amount of maintenance you need after everything goes live.
If any of this sounds intriguing, you should contact Spotlight for a free consultation. There, you can learn more about available pricing and packages. If you’re going for the whole package of their services, you can expect to spend about $1,000 per month, on average.
Focus on results. Sometimes, understanding certain marketing metrics and approaches can feel like understanding a foreign language. Spotlight Branding wants you to focus on results instead. Its team will try to get you more referrals, better clients, increase the ROI in other marketing efforts, and develop an expert reputation for you. Spotlight Branding doesn’t focus on vanity metrics, such as the number of users, page views, and other numbers that are easily manipulated. It will help you track where referral sources come from, increase your client list, get clients that are more suited to your practice and ready to go, and build out your brand.
Working with lawyers exclusively. Spotlight Branding works only with lawyers and law firms. Their skilled and experienced professionals are familiar with the challenges and needs that go along with building an online presence for lawyers. This includes ethical concerns and the unique difficulties attorneys face when marketing their services online.
Free resources. Getting started with marketing and brand building is a daunting and overwhelming process. Accordingly, to get you familiar with the basics, and help you build a solid foundation, Spotlight Branding offers a ton of free resources. This includes a podcast, whitepapers, videos, worksheets, and infographics. You should be able to acclimate yourself with the marketing world with relative ease.