Episode Notes
Author and brand expert, Martin Lindstrom, shares his best tips for helping leaders build a team where common sense is the rule rather than the exception.
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Stephanie Everett
Stephanie Everett is the President of Lawyerist, where she leads the Lawyerist Lab program. She is the co-author of the bestselling book The Small Firm Roadmap and is a regular guest and co-host of the weekly Lawyerist Podcast.
Featured Guests
Martin Lindstrom
Martin Lindstrom is the founder of Lindstrom Company, a global branding & culture transformation firm. Among the companies he advises are Burger King, Lowes, Boar’s Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. He has delivered keynote addresses to Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, Mattel and the World Economic Forum.
Laura Briggs
Laura Briggs left her teaching career mid-Ph.D. to pursue freelance writing in 2012. She spent the following seven years writing web copy for law firms and marketing agencies, delivering two TEDx talks, and publishing her first book, How to Start Your Own Freelance Writing Business.
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Last updated June 28th, 2022
