Record your new social media processes and policies inside a social media manual that’s easily accessible by your staff.
Best Law Firm Social Media Accounts
There are hundreds of social media platforms out there. Yet, only a select few are best for attorneys looking to grow their firms.
Facebook for Lawyers
Facebook is one of the most significant lawyer social media platforms with 2.5 billion active users each month. Regardless of your niche, you can connect with your target client on Facebook.
The Benefits of Facebook
While you have the option to use Facebook ads to target your clients, as we mentioned, you can also join Facebook groups to connect with your ideal audience. Other benefits include using Facebook Messenger chatbots to interact with potential clients and built-in Facebook Live video as another method of communication.
Instagram for Lawyers
Instagram is another major player in the social media industry, with 1 billion active users. Plus, should you choose to target the younger generations, 63% of Instagram users are 18 to 34.
The Benefits of Instagram
Instagram is mainly photo-based, making it a great place to find inspiration. It’s also often used by law firms that want to give their clients a “behind-the-scenes” look into their business.
Twitter for Lawyers
With approximately 330 million active users, many businesses use Twitter as part of their social media strategy.
The Benefits of Twitter
Twitter is an excellent choice for attorneys and professional service niches. There’s no need to create long-form posts here, as Twitter is the home of the small insight or update.
LinkedIn for Lawyers
Finally, LinkedIn is one of the most common social platforms used by businesses in all industries. It’s built for professionals, showcasing your experience, content, and more. LinkedIn currently has approximately 660 million active users.