Referral Marketing and Networking for Lawyers
Yes, in-person networking is still around, despite the focus on all things online.
Almost 100% of people say face-to-face networking meetings are essential for long-term business relationships. Plus, 74% of consumers identify word-of-mouth referrals as a key influencer in their purchasing decisions.
When done correctly, lawyer networking and referral marketing tactics are powerful.
Lawyer Networking Tips
Whether you’re a seasoned networker or an attorney just getting started, there’s always more to learn. We’ve gathered some tips over the years that can help you create a lawyer networking strategy that works.
Networking Is Not Free
Everything you do inside your firm comes at a cost, including networking. You must value the time you spend networking and meeting prospective clients just as you would billable time.
Beyond time, networking takes hard-earned cash. For example, you might need to pay for traveling to a legal conference, monthly meeting dues, or your potential client’s dinner. This includes virtual networking, too.
To ensure you’re not wasting your time and cash, get specific about your networking possibilities.