Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan.
Plus, Sam and Aaron talk about a BigLaw April Fools prank that was in very poor taste but turns out to be a really good idea.
Karin is a marketing pro who has been writing for Lawyerist since 2009. She’s been working on a series of articles laying out a basic, 5-step marketing plan. Today, we talk through all 5 steps:
- Identify your market
- Conduct a simple SWOT analysis
- Find your unique selling point
- Strategies for marketing
- Determine your costs
If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? Check out our coaching community to see if it's right for you.
Sam Glover is the founder of lawyeristmulti.wpengine.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.
Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating award winning websites and building online reputations for law firms. She is a writer for lawyeristbackup.kinsta.cloud, Attorney at Work, LawFuel, and GD USA, and co-hosts and produces the award winning and Webby nominated Cocktail Party Statement podcast.
Karin has direct experience with marketing management, design management, branding, and strategy. She is a graduate of UC Irvine’s Merage School of Business with an MBA, concentrated in marketing.
Last updated February 6th, 2023