Episode Notes
Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan.
Plus, Sam and Aaron talk about a BigLaw April Fools prank that was in very poor taste but turns out to be a really good idea.
Karin is a marketing pro who has been writing for Lawyerist since 2009. She’s been working on a series of articles laying out a basic, 5-step marketing plan. Today, we talk through all 5 steps:
- Identify your market
- Conduct a simple SWOT analysis
- Find your unique selling point
- Strategies for marketing
- Determine your costs
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Sam Glover
Sam Glover is the founder of lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.
Featured Guests
Karin Conroy
Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating award winning websites and building online reputations for law firms. She is a writer for lawyeristbackup.kinsta.cloud, Attorney at Work, LawFuel, and GD USA, and co-hosts and produces the award winning and Webby nominated Cocktail Party Statement podcast.
Karin has direct experience with marketing management, design management, branding, and strategy. She is a graduate of UC Irvine’s Merage School of Business with an MBA, concentrated in marketing.
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Last updated February 6th, 2023