Lawyer Networking & Referral Marketing

This page on lawyer networking and referral marketing is scheduled for a complete rewrite in 2020 to more directly align with the strategies in our new bestselling book The Small Firm Roadmap and the coaching we offer in the Lawyerist Lab.

Many lawyers insist on growing their firms only through word-of-mouth and networking. While there’s nothing wrong with this, it’s important to understand that networking isn’t free and valuing the time you spend meeting prospective clients or getting lunch with your network contacts is time you should track.

On the other hand, many other small firm lawyers struggle to learn the skills to network effectively or to use best practices to attract client referrals.

We do a lot of teaching about referral marketing and networking skills in our Lawyerist Lab program and include questions about these issues in our Small Firm Scorecard.

We’re in the process of building out this page, but in the meantime, we encourage you to learn more about our strategies for improving (and tracking) your referral and word-of-mouth networking activities as outlined in The Small Firm Roadmap. You can download the first chapter here.

The Small Firm Roadmap book cover

Start Reading for Free

OK, you're probably wondering what next? We've got you covered with our survival guide to the future of your law practice.

Join our free Insider community now to get the first chapter of our book plus access to a community of other innovative and entrepreneurial small-firm lawyers and even more law practice resources—all for free.

Join Now to Read