Defining Your Website’s Purpose
What is the goal of your website? You need to know your website’s goal before you even think about colors, picture, or design.
There was a time when websites for lawyers were essentially glorified online business cards. Today’s legal websites, though, serve many purposes. They share information about who you are, showcase your service areas, and offer potential clients a way to reach out for those services. Beyond that, your website should communicate what makes you unique—your value proposition—to your target client.
Your Unique Value Proposition
A value proposition defines the unique value you deliver to your clients that other attorneys don’t. It outlines the reasons your client should choose you and should ring throughout your law firm website design.
If you don’t know your unique value proposition, follow these steps.
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