Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process.
Thanks to Clio, Postali, Rankings.io, and TextExpander for sponsoring this episode.
If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? Check out our coaching community to see if it's right for you.
Stephanie Everett is the CEO of Lawyerist, where she leads the Lawyerist Lab program and our Partnerships team. She is the co-author of the bestselling book The Small Firm Roadmap Revisited and host of The Lawyerist Podcast. Stephanie inspires growth in her team, her family, and her community.
Zack Glaser is the Legal Tech Advisor at Lawyerist, where he assists the Lawyerist community in understanding and selecting appropriate technologies for their practices. He also writes product reviews and develops legal technology content helpful to lawyers and law firms. Zack is focused on helping Modern Lawyers find and create solutions to help assist their clients more effectively.
Erik Pelton is the founder and managing attorney at Erik M. Pelton & Associates, a boutique trademark firm that helps businesses build and protect strong brands. A former USPTO trademark examiner, Erik has been making trademarks bloom since 1999 when he launched his firm focusing on exceptional service and flat fees. In 2020, Erik became an adjunct professor at Howard University School of Law in Washington, DC, where he manages the school’s trademark clinic. Erik is also the author of Building a Bold Brand and hosts the Tricks of the Trade(mark) podcast.
Last updated March 20th, 2023