Episode Notes
Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process.
Thanks to Clio, Postali, Rankings.io, and TextExpander for sponsoring this episode.
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Stephanie Everett
Stephanie Everett is the Chief Growth Officer and Lead Business Coach of Lawyerist. She is the co-author of the bestselling book The Small Firm Roadmap Revisited and co-host of the weekly Lawyerist Podcast.
Zack Glaser
Zack is the Legal Tech Advisor at Lawyerist where he helps lawyers and legal professionals navigate the ever-evolving landscape of legal technology. A trusted coach, podcast host, and writer, Zack creates practical, insightful content on software, products, and legal tech trends. Known for his problem-solving mindset, Zack works closely with both clients and internal teams to identify the right tools and strategies for modern law practices. He also develops product reviews and educational resources designed to help lawyers make smarter technology decisions and better serve their clients.
Featured Guests
Erik Pelton
Erik Pelton is the founder and managing attorney at Erik M. Pelton & Associates, a boutique trademark firm that helps businesses build and protect strong brands. A former USPTO trademark examiner, Erik has been making trademarks bloom since 1999 when he launched his firm focusing on exceptional service and flat fees. In 2020, Erik became an adjunct professor at Howard University School of Law in Washington, DC, where he manages the school’s trademark clinic. Erik is also the author of Building a Bold Brand and hosts the Tricks of the Trade(mark) podcast.
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Last updated July 29th, 2021
