Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process.
Thanks to Clio, Postali, Rankings.io, and TextExpander for sponsoring this episode.
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is the Legal Tech Advisor at Lawyerist, where he assists the Lawyerist community in understanding and selecting appropriate technologies for their practices. He also writes product reviews and develops legal technology content helpful to lawyers and law firms. Zack is focused on helping Modern Lawyers find and create solutions to help assist their clients more effectively.
Erik Pelton is the founder and managing attorney at Erik M. Pelton & Associates, a boutique trademark firm that helps businesses build and protect strong brands. A former USPTO trademark examiner, Erik has been making trademarks bloom since 1999 when he launched his firm focusing on exceptional service and flat fees. In 2020, Erik became an adjunct professor at Howard University School of Law in Washington, DC, where he manages the school’s trademark clinic. Erik is also the author of Building a Bold Brand and hosts the Tricks of the Trade(mark) podcast.
Last updated July 29th, 2021