Episode Notes

In this episode, we’re joined by Peter Aprile and Natalie Worsfold to talk about the way they think differently about building Counter Tax. Learn how they use a long view, process, and firm culture to make big bets on the future.

Peter Aprile is a tax controversy and litigation lawyer and the founder of Counter Tax Lawyers, a Toronto-based firm that develops innovative strategies for resolving tax disputes. Peter is also the co-host of the podcast Building NewLaw, along with fellow (cult member) Counter lawyer Natalie Worsfold.

A somewhat unconventional lawyer, Natalie spends her days turning the firm into the well-oiled machine of the future, usually by optimizing and building technology that eliminates inefficiency. She’s the co-architect behind many of Counter’s process workflows and their comprehensive knowledge-base, lovingly named Hank.If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!

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Last updated July 27th, 2022