Episode Notes

In this episode, Gyi Tsakalakis explains why local marketing matters online (spoiler alert: “[those] earning more than $150,000 per year were more likely to choose an attorney based on an internet search than via a friend”) and how to do it effectively.

Gyi Tsakalakis helps lawyers earn meaningful attention online because that’s where clients are looking. On Lawyerist and elsewhere, he writes and speaks about legal marketing and technology.If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!

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Last updated July 27th, 2022