Episode Notes
In this episode, Gyi Tsakalakis explains why local marketing matters online (spoiler alert: “[those] earning more than $150,000 per year were more likely to choose an attorney based on an internet search than via a friend”) and how to do it effectively.
Gyi Tsakalakis helps lawyers earn meaningful attention online because that’s where clients are looking. On Lawyerist and elsewhere, he writes and speaks about legal marketing and technology.
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Your Hosts
Sam Glover
Sam Glover is the founder of lawyerist.com. He is the co-author of the bestselling book The Small Firm Roadmap and original host of the weekly Lawyerist Podcast.
Aaron Street
Aaron Street is the co-founder Lawyerist and co-author of the bestselling book The Small Firm Roadmap Revisited. Aaron is a true innovator, leading the business growth and vision. His career passion is building thriving culture- and impact-driven companies.
Featured Guests
Gyi Tsakalakis
Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking.
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Last updated March 15th, 2023
