Law Firm Branding

This page on lawyer and law firm branding is scheduled for a complete rewrite in 2020 to more directly align with the strategies in our new bestselling book The Small Firm Roadmap and the coaching we offer in the Lawyerist Lab.

Many small firm lawyers struggle to understand how to differentiate their firm and their practice from other lawyers in their area. And too often, when lawyers do start to think about branding, they limit themselves to designing a cute logo.

Understanding and developing your firm’s brand—the stories, messages, and reputation your firm evokes in others’ minds—is an important part of your firm’s marketing strategy.

We do a lot of teaching about law firm branding issues in our Lawyerist Lab program and include questions about these issues in our Small Firm Scorecard.

We’re in the process of building out this page, but in the meantime, we encourage you to learn more about our strategies for improving your small firm’s brand outlined in the Small Firm Roadmap. You can download the first chapter here.

The Small Firm Roadmap book cover

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