Ideal Client Personas

This page on ideal clients and client personas is scheduled for a complete rewrite in 2020 to more directly align with the strategies in our new bestselling book The Small Firm Roadmap and the coaching we offer in the Lawyerist Lab.

Many small firm lawyers struggle with attracting the right kind of clients to their firms. Often they’ll feel desperate and accept a new client they know will be hard to work with. Sometimes this desperation comes from financial stress and sometimes it’s because lawyers just haven’t taken the time (or learned the skill) to clearly define their ideal clients and client personas and to craft their marketing messages and intake vetting to attract those best clients.

We do a lot of teaching about ideal clients and client personas in our Lawyers Lab program and include questions about these issues in our Small Firm Scorecard.

We’re in the process of building out this page, but in the meantime, we encourage you to learn more about our strategies for identifying your ideal clients and crafting your client personas as outlined in the Small Firm Roadmap. You can download the first chapter here.