Advertise on Lawyerist

Advertising with Lawyerist is an effective way to put your products or services in front of more than 100,000 influential legal professionals every month. Readers visit Lawyerist for information about legal technology, law practice management, marketing, online networking, blogging, career development and ethics. Common post topics include going paperless, blogging, using social networks, fee issues, practice management software, legal ethics, and more.

Opportunity Overview

• Monthly Unique Visitors: approximately 103,000 (over 632,000 unique visitors in past year)
• Monthly Page Views: approximately 229,000 (over 1,600,000 page views in past year)
• Newsletter Subscribers: over 7,500
• Forum Members: over 2,800
• Reader Profile:
  • 48% Solo Attorneys
  • 15% Non-Attorneys (IT, Paralegals, Marketers, Office Admin, Law Students etc.)
  • 12% Small Firm (2-9) Partners
  • 7% Small Firm (2-9) Associates
  • 7% Government, Corporate, Non-Profit Attorneys
  • 6% Non-Practicing Attorneys
  • 5% Medium and Large Firm (10+) Attorneys
• Technology Influence:
  • 80% Primary Technology Purchaser for Office
  • 15% Influential in Technology Purchasing for Office
  • 5% Do Not Influence Technology Decisions for Office

Lawyerist.com and LawyeristLAB.com Advertising Options

Lawyerist offers three distinct options for marketing your products or services to our readers:

1. Lawyerist.com and LawyeristLAB.com Banner Ads: Display your banner ad on all Lawyerist.com posts or in the LawyeristLAB.com forum, starting at $100 per month (info below).
2. Lawyerist.com Sponsored Posts: Publish a Lawyerist post about your product or service, starting at $400 per post, and $500 for a post that is “pinned” to the front page for one day. Sponsored posts are automatically published to the @Lawyerist twitter feed. For an additional $150, we will publish sponsored posts to our Facebook, Google+, and LinkedIn feeds. For examples of sponsored posts, check out our previous sponsored posts. Contact us if you are interested in a sponsored post.
3. Lawyerist Insider Sponsored Emails: Send a sponsored message about your product or service to our newsletter subscribers. Contact us for more information.

Lawyerist.com and LawyeristLAB.com Banner Ads

Ad rates are subject to change.

Lawyerist and Lawyerist LAB banner ads run throughout our site and are visible for all of our 229,000+ page impressions each month.

We offer ads on an impressions (CPM) basis. You pre-pay for the number of times you want your ad to be viewed each month. Prices vary depending on ad location.

Rates range from $7-$10 CPM (cost per thousand ad impressions), with a minimum purchase of $100 per banner per month.

Lawyerist.com and LawyeristLAB.com Banner Ad Locations

We currently offer banner ads in five highly-targeted locations on Lawyerist.com and four highly-targeted locations on LawyeristLAB.com. (Ad impressions may be purchased separately for each site, but locations and rates are the same.)

• Ad Position #1 (Small) for $10.00 CPM: 250×125 pixel banner at the top of the sidebar column. Visible on every page.
• Ad Position #2 (Small) for $8.50 CPM: 250×125 pixel banner near the top of the sidebar column. Visible on every page.
• Ad Position #3 (Large) for $8.50 CPM: 250×250 pixel banner “above the fold” of the sidebar column. Visible on every page.
• Ad Position #4 (Large) for $7.00 CPM: 250×250 pixel banner in the middle of the sidebar column. Visible on every page.
• Post Footer Ad for $8.50 CPM: 500×125 pixel banner at the bottom of post page text. Visible on all post pages (approximately 80-90% of all page views). Not available on LawyeristLAB.com.

Contact Us

To advertise with Lawyerist, contact us.